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Guest2Web
GIVING BETTER INTERNET EXPERIENCE TO HOTEL GUESTS
What’s more important than wiping your behind?
True experience of hotel owners


“If there is no WiFi access and no toilet paper in the room, customers
  are more likely to complain about lack of WiFi access before they
                      complain about toilet paper”
Trends




                                                                                                 Internet Revenue
Top 5 Amenities

                     Wireless Internet Access                                                                       $ Luxury

                     Complimentary Breakfast                                                                        $ Upscale

                     Bedding/Pillow choices                                                                         0 Midscale

                     Pillow top mattress                                                                            0 Economy

                     Free Parking                                                                                   0 Extended Stay



                  Source: http://www.hotelnewsnow.com/Articles.aspx/3944/Hotel-guests-put-Wi-Fi-at-top-of-amenity-list
The Squeeze
$
                  DEMAND
                                 Hotel owners are not
                                 motivated to provide
                                the best service for the
                                  customers – in turn
                     COST        losing out on future
                                       business



                            t
Market Gap
$
             DEMAND




               COST

                          Opportunity

                      t
Customer Driven Development

                                            They pay on an average* $400 per
                                            month for infrastructure and support
We spoke to
                                            High interest in capturing additional
over a dozen                                revenue for internet service
Hotel Owners                                Very few guarantee quality of service
                                            for the hotel guests




  *Normalizing for a hotel with 100 rooms
Customer Driven Development

 We
 monitored
 the behavior
 of hotel
 guests


  *Normalizing for a hotel with 100 rooms
Opportunity : Our Mission


     To provide a service for Hotel Owners to
     a.reduce infrastructure costs
     b.ability to monitor/control their service
     c.provide superior customer experience and
     d.create possibilities for monetization
TAM/SAM/SOM
                                                       Hotels
                                                       51K




                                                    MidScale & Economy
                                                            35K




                                                         Economy
                                                           17K



Source: http://www.ahla.com/content.aspx?id=34706
Show me the money

                                                         Years            2013         2014           2015
                                                         # hotels             50           100           150

Three Year                                               Net sales
                                                Cost of goods sold
                                                                     $
                                                                     $
                                                                         338,903
                                                                          40,000
                                                                                   $
                                                                                   $
                                                                                       677,805 $
                                                                                        80,000 $
                                                                                                    1,885,590
                                                                                                     120,000

Projections                                  Net Operating Income
                                              Operating expenses
                                                                     $
                                                                     $
                                                                         298,903
                                                                         372,600
                                                                                   $
                                                                                   $
                                                                                       597,805 $
                                                                                       675,200 $
                                                                                                    1,765,590
                                                                                                    1,017,800
                                                      Net Income     $   (73,698) $    (77,395) $    747,790




   *Normalizing for a hotel with 100 rooms
Show me the money



Three Year
Projections




   *Normalizing for a hotel with 100 rooms
Go to Market

               Network of current hotel
Networks       owners/chains and their word of
               mouth

Conferences    Present at conferences the value
               of ad based service with upselling

Social Media   Get hotel guests to endorse the
               service
What’s the future
Option A:                           Option B:
Viable Business                     Buy Out
10% market share gives 20 M         Attractive to ad providers like
revenue                             Google, Bing

Low overhead makes high profit      Potential partnerships with HotSpot
margins                             providers

Low barrier entry can be thwarted
by contracts and relationships
Risks
We identify the following risks:

a.Competition: Mitigate this by long term contracts

b.Conversion rate: Upsell various services eg. Netflix, Hulu
etc.

c.Growth: Vertical scenarios to provide monitoring & tech
support
What are we looking for

          Advisors { guide us }

          Investors { fund us }

          Partners
Questions?




             Faizal
             Iqbal
             Riyaz
             info@guest2web.com
Guest2Web
Appendix
Opportunity : Our Mission
To provide a service for Hotel Owners to
a.reduce infrastructure costs
b.ability to monitor/control their service
c.provide superior customer experience and
d.create possibilities for monetization
Opportunity : Our Mission
To provide a service for Hotel Owners to
a.reduce infrastructure costs
b.ability to monitor/control their service
c.provide superior customer experience and
d.create possibilities for monetization
Customizable Captive Portal
Ad Experience
Bandwidth Reporting
Bandwidth Monitoring
Outage Notifications

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Guest2Web Business Case

  • 1. Guest2Web GIVING BETTER INTERNET EXPERIENCE TO HOTEL GUESTS
  • 2. What’s more important than wiping your behind?
  • 3. True experience of hotel owners “If there is no WiFi access and no toilet paper in the room, customers are more likely to complain about lack of WiFi access before they complain about toilet paper”
  • 4. Trends Internet Revenue Top 5 Amenities Wireless Internet Access $ Luxury Complimentary Breakfast $ Upscale Bedding/Pillow choices 0 Midscale Pillow top mattress 0 Economy Free Parking 0 Extended Stay Source: http://www.hotelnewsnow.com/Articles.aspx/3944/Hotel-guests-put-Wi-Fi-at-top-of-amenity-list
  • 5. The Squeeze $ DEMAND Hotel owners are not motivated to provide the best service for the customers – in turn COST losing out on future business t
  • 6. Market Gap $ DEMAND COST Opportunity t
  • 7. Customer Driven Development They pay on an average* $400 per month for infrastructure and support We spoke to High interest in capturing additional over a dozen revenue for internet service Hotel Owners Very few guarantee quality of service for the hotel guests *Normalizing for a hotel with 100 rooms
  • 8. Customer Driven Development We monitored the behavior of hotel guests *Normalizing for a hotel with 100 rooms
  • 9.
  • 10. Opportunity : Our Mission To provide a service for Hotel Owners to a.reduce infrastructure costs b.ability to monitor/control their service c.provide superior customer experience and d.create possibilities for monetization
  • 11. TAM/SAM/SOM Hotels 51K MidScale & Economy 35K Economy 17K Source: http://www.ahla.com/content.aspx?id=34706
  • 12. Show me the money Years 2013 2014 2015 # hotels 50 100 150 Three Year Net sales Cost of goods sold $ $ 338,903 40,000 $ $ 677,805 $ 80,000 $ 1,885,590 120,000 Projections Net Operating Income Operating expenses $ $ 298,903 372,600 $ $ 597,805 $ 675,200 $ 1,765,590 1,017,800 Net Income $ (73,698) $ (77,395) $ 747,790 *Normalizing for a hotel with 100 rooms
  • 13. Show me the money Three Year Projections *Normalizing for a hotel with 100 rooms
  • 14. Go to Market Network of current hotel Networks owners/chains and their word of mouth Conferences Present at conferences the value of ad based service with upselling Social Media Get hotel guests to endorse the service
  • 15. What’s the future Option A: Option B: Viable Business Buy Out 10% market share gives 20 M Attractive to ad providers like revenue Google, Bing Low overhead makes high profit Potential partnerships with HotSpot margins providers Low barrier entry can be thwarted by contracts and relationships
  • 16. Risks We identify the following risks: a.Competition: Mitigate this by long term contracts b.Conversion rate: Upsell various services eg. Netflix, Hulu etc. c.Growth: Vertical scenarios to provide monitoring & tech support
  • 17. What are we looking for Advisors { guide us } Investors { fund us } Partners
  • 18. Questions? Faizal Iqbal Riyaz info@guest2web.com
  • 21. Opportunity : Our Mission To provide a service for Hotel Owners to a.reduce infrastructure costs b.ability to monitor/control their service c.provide superior customer experience and d.create possibilities for monetization
  • 22. Opportunity : Our Mission To provide a service for Hotel Owners to a.reduce infrastructure costs b.ability to monitor/control their service c.provide superior customer experience and d.create possibilities for monetization

Hinweis der Redaktion

  1. Average session length is less than 30 mins Average # devices per user is 2 Will work for decent bandwidth
  2. Average session length is less than 30 mins Average # devices per user is 2 Will work for decent bandwidth
  3. Average session length is less than 30 mins Average # devices per user is 2 Will work for decent bandwidth
  4. Average session length is less than 30 mins Average # devices per user is 2 Will work for decent bandwidth
  5. Average session length is less than 30 mins Average # devices per user is 2 Will work for decent bandwidth
  6. Average session length is less than 30 mins Average # devices per user is 2 Will work for decent bandwidth
  7. Average session length is less than 30 mins Average # devices per user is 2 Will work for decent bandwidth
  8. Average session length is less than 30 mins Average # devices per user is 2 Will work for decent bandwidth