3. True experience of hotel owners
“If there is no WiFi access and no toilet paper in the room, customers
are more likely to complain about lack of WiFi access before they
complain about toilet paper”
4. Trends
Internet Revenue
Top 5 Amenities
Wireless Internet Access $ Luxury
Complimentary Breakfast $ Upscale
Bedding/Pillow choices 0 Midscale
Pillow top mattress 0 Economy
Free Parking 0 Extended Stay
Source: http://www.hotelnewsnow.com/Articles.aspx/3944/Hotel-guests-put-Wi-Fi-at-top-of-amenity-list
5. The Squeeze
$
DEMAND
Hotel owners are not
motivated to provide
the best service for the
customers – in turn
COST losing out on future
business
t
7. Customer Driven Development
They pay on an average* $400 per
month for infrastructure and support
We spoke to
High interest in capturing additional
over a dozen revenue for internet service
Hotel Owners Very few guarantee quality of service
for the hotel guests
*Normalizing for a hotel with 100 rooms
8. Customer Driven Development
We
monitored
the behavior
of hotel
guests
*Normalizing for a hotel with 100 rooms
9.
10. Opportunity : Our Mission
To provide a service for Hotel Owners to
a.reduce infrastructure costs
b.ability to monitor/control their service
c.provide superior customer experience and
d.create possibilities for monetization
12. Show me the money
Years 2013 2014 2015
# hotels 50 100 150
Three Year Net sales
Cost of goods sold
$
$
338,903
40,000
$
$
677,805 $
80,000 $
1,885,590
120,000
Projections Net Operating Income
Operating expenses
$
$
298,903
372,600
$
$
597,805 $
675,200 $
1,765,590
1,017,800
Net Income $ (73,698) $ (77,395) $ 747,790
*Normalizing for a hotel with 100 rooms
13. Show me the money
Three Year
Projections
*Normalizing for a hotel with 100 rooms
14. Go to Market
Network of current hotel
Networks owners/chains and their word of
mouth
Conferences Present at conferences the value
of ad based service with upselling
Social Media Get hotel guests to endorse the
service
15. What’s the future
Option A: Option B:
Viable Business Buy Out
10% market share gives 20 M Attractive to ad providers like
revenue Google, Bing
Low overhead makes high profit Potential partnerships with HotSpot
margins providers
Low barrier entry can be thwarted
by contracts and relationships
16. Risks
We identify the following risks:
a.Competition: Mitigate this by long term contracts
b.Conversion rate: Upsell various services eg. Netflix, Hulu
etc.
c.Growth: Vertical scenarios to provide monitoring & tech
support
17. What are we looking for
Advisors { guide us }
Investors { fund us }
Partners
21. Opportunity : Our Mission
To provide a service for Hotel Owners to
a.reduce infrastructure costs
b.ability to monitor/control their service
c.provide superior customer experience and
d.create possibilities for monetization
22. Opportunity : Our Mission
To provide a service for Hotel Owners to
a.reduce infrastructure costs
b.ability to monitor/control their service
c.provide superior customer experience and
d.create possibilities for monetization