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www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge1
Digital Marketing Analytics with a Competitive Edge
Rich Stillman, Rival IQ
Rival IQ Overview for Agencies
February 2015
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge222
Topic Slides
 About Rival IQ 3-6
 Product Overview and Key Features 7-14
 Sample Analytics Reports
• Cross Channel Overview 15-19
• Twitter social content and detailed metrics 20-32
• SEO Positioning and Metrics 33-46
Table of Contents
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge333
Rival IQ is digital marketing analytics software
that provides a competitive perspective
of you & your client’s market.
What is Rival IQ?
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge444
 Rival IQ’s engine reaches out across the Internet, gathering
data and content from multiple social channels, thousands of
websites and SEO ranking systems.
 Rival IQ analyzes and aggregates this data to deliver fast,
interactive and easy to understand analytics of what is
happening both for your company and across your competitive
landscape.
 Rival IQ gives you vital insights in seconds, so you can
make strategic decisions about what content and keywords are
working, how to improve your content marketing, how to
improve social community engagement, and how to stay one
step ahead of the competition
 Marketers could do this by hand, but it would take hours,
days or even weeks!
How does it Work?
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge555
Save time and money
Make more informed marketing decisions
Always know what your competition is doing – before you’re asked
Reports when you need them, clearly showing your marketing results
Track & demonstrate what’s working and what’s not – with data to
prove it
Rival IQ helps you (and your clients) be SMARTer
marketers!
What we do for YOU
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge666
Paid Customers in 30 countries - Users in 100+ countries
Rival IQ Global Reach
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge7
Product & Features
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge8
Build a landscape in minutes
All my competitors in
one place with rich
company profiles
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge9
Benchmark with powerful reports
Which social
channels matter
most?
For a particular
channel, what’s
working best?
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge10
Understand what content works
Switch between
different social
channels
Who is winning the
share of voice?
What particular
content is most
engaging?
Export to CSV,
PDF or
PowerPoint!
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge11
Top search related keywords
What keywords
are working for
me?
Where should I
focus to steal from
others?
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge12
Web page comparison and tracking
Tracking all the major pages
(home, product, pricing… How do my pages compare?
How have they changed over
time (history)?
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge13
Proactive summaries give visibility
How am I doing on
Audience, Activity
and Engagement?
What specific
content is doing
the best?
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge14
Alerts when something important changes
This content is much
more engaging then
normal
Are they going in a
new direction?
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge15
Sample Analytics & Report
Rival IQ exports charts like the following
to PowerPoint quickly and easily!
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge161616
Social Channel Matrix
Showing you where each organization in a Landscape has
a social presence:
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge171717
Social Audience
The total number of followers across all tracked social channels.
Cross-Channel Social Audience
Showing you an aggregate view of followers across six
social networks
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge181818
Social Activity
The total number of posts across all tracked social channels.
Cross-Channel Social Activity Volume
Showing you where organizations are most active across
six social networks
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge191919
Social Engagement
The total number of engagement actions across all tracked social channels.
Cross-Channel Social Engagement
Showing you which social networks are obtaining the most
engagement for these companies
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge20
Top Twitter Social Content and Detailed Metrics
You can download a report like this for each of the six of
the social media networks Rival IQ tracks!
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge21
Twitter Summary
Jan 21, 2015-Feb 19, 2015
Who’s performing best?
What days of the week seem to be the best?
What type of content?
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge22
Example of Top Twitter Content
Jan 21, 2015-Feb 19, 2015
What’s contributing to these tweets being such
high performers?
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge23
As of Feb 19, 2015
Twitter Followers
Twitter Followers
The number of people following this company on Twitter.
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge24
Feb 19, 2015 vs. Jan 20, 2015
Growth in Twitter Followers
Twitter Followers
The number of people following this company on Twitter.
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge25
Jan 21, 2015 - Feb 19, 2015
Average Daily Tweet Volume
Average Tweets per Day
The average number of tweets by this company per day during this time period.
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge26
Jan 21, 2015 - Feb 19, 2015
Tweet Volume by Day
Tweets
The number of tweets by this company during this time period.
Who’s the most active and on what days?
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge27
Jan 21, 2015 - Feb 19, 2015
Engagement Rate for Tweets
Tweet Engagement Rate
The number of interactions (retweets and favorites), per thousand followers, of this company's own tweets
during this time period.
Rival IQ lets you drill into specifc tweets like this one to
understand what happened
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge28
Jan 21, 2015 - Feb 19, 2015
Average Engagement Rate per Tweet
Average Engagement Rate per Tweet
The average number of interactions (retweets and favorites), per thousand followers, of this company's
tweets during this time period.
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge29
Jan 21, 2015 - Feb 19, 2015
Total Engagement for Tweets
Tweet Engagement Total
The total number of interactions (retweets and favorites) of this company's own tweets during this time
period.
Celebrity Cruises ranked 6th in followers but second in total enagement.
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge30
Jan 21, 2015 - Feb 19, 2015
Average Total Engagement per Tweet
Average Engagement Total per Tweet
The average number of interactions (retweets and favorites) of this company's tweets during this time
period.
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge31
Tweet Volume vs. Average Total
Engagement per Tweet
Tweets
The number of tweets by this company during this time period.
Average Engagement Total per Tweet
The average number of interactions (retweets and favorites) of this company's tweets during this time
period.
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge32
As of Feb 19, 2015
Twitter Bio
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge33
SEO Positioning and Metrics
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge34
As of Feb 19, 2015
Homepage Title
How do the various brands positiion themselves?
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge35
As of Feb 19, 2015 (Slide 1 of 2)
Homepage Meta Description
Is the Homepage description optimized for SEO?
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge36
As of Feb 19, 2015 (Slide 2 of 2)
Homepage Meta Description
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge37
As of Feb 19, 2015
Homepage Meta Keywords
What are the main keywords the competitors seem focused on?
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge38
As of Feb 19, 2015
Moz Domain Authority
Moz Domain Authority
Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge39
As of Feb 19, 2015
Moz External Links
Moz External Links
Hyperlinks that point at (target) any domain other than the domain the link exists on (source)
(source:Moz).
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge40
Moz Domain Authority vs.
Moz External Links
Moz Domain Authority
Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
Moz External Links
Hyperlinks that point at (target) any domain other than the domain the link exists on (source)
(source:Moz).
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge41
As of Feb 19, 2015
SEMrush Rank
SEMrush Rank
SEMrush's estimate of your popularity ranking based on your estimated organic search traffic from top 20
search results. SEMrush Rank is ordered from most popular to least, so domains with lower ranks are
more popular.
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge42
As of Feb 19, 2015
Organic Keyword Count
Organic Keyword Count
SEMrush's estimate of the number of words for which you rank in the top 20 results.
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge43
As of Feb 19, 2015
Organic Traffic
Organic Traffic
SEMrush's estimate of your monthly organic search visits.
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge44
As of Feb 19, 2015
Organic Cost
Organic Cost
SEMrush's estimate of the cost (in USD) to purchase Adwords to drive an amount of traffic equivalent to
your organic search traffic during one month.
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge45
Rival IQ: Digital Marketing Analytics
with a Competitive Edge
Get a copy of the Cruise Lines landscape
for your Rival IQ account here:
http://bit.ly/1lOp6cF
www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge46
Thank You
@rivaliq

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Rival IQ Overview for Agencies

  • 1. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge1 Digital Marketing Analytics with a Competitive Edge Rich Stillman, Rival IQ Rival IQ Overview for Agencies February 2015
  • 2. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge222 Topic Slides  About Rival IQ 3-6  Product Overview and Key Features 7-14  Sample Analytics Reports • Cross Channel Overview 15-19 • Twitter social content and detailed metrics 20-32 • SEO Positioning and Metrics 33-46 Table of Contents
  • 3. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge333 Rival IQ is digital marketing analytics software that provides a competitive perspective of you & your client’s market. What is Rival IQ?
  • 4. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge444  Rival IQ’s engine reaches out across the Internet, gathering data and content from multiple social channels, thousands of websites and SEO ranking systems.  Rival IQ analyzes and aggregates this data to deliver fast, interactive and easy to understand analytics of what is happening both for your company and across your competitive landscape.  Rival IQ gives you vital insights in seconds, so you can make strategic decisions about what content and keywords are working, how to improve your content marketing, how to improve social community engagement, and how to stay one step ahead of the competition  Marketers could do this by hand, but it would take hours, days or even weeks! How does it Work?
  • 5. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge555 Save time and money Make more informed marketing decisions Always know what your competition is doing – before you’re asked Reports when you need them, clearly showing your marketing results Track & demonstrate what’s working and what’s not – with data to prove it Rival IQ helps you (and your clients) be SMARTer marketers! What we do for YOU
  • 6. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge666 Paid Customers in 30 countries - Users in 100+ countries Rival IQ Global Reach
  • 7. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge7 Product & Features
  • 8. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge8 Build a landscape in minutes All my competitors in one place with rich company profiles
  • 9. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge9 Benchmark with powerful reports Which social channels matter most? For a particular channel, what’s working best?
  • 10. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge10 Understand what content works Switch between different social channels Who is winning the share of voice? What particular content is most engaging? Export to CSV, PDF or PowerPoint!
  • 11. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge11 Top search related keywords What keywords are working for me? Where should I focus to steal from others?
  • 12. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge12 Web page comparison and tracking Tracking all the major pages (home, product, pricing… How do my pages compare? How have they changed over time (history)?
  • 13. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge13 Proactive summaries give visibility How am I doing on Audience, Activity and Engagement? What specific content is doing the best?
  • 14. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge14 Alerts when something important changes This content is much more engaging then normal Are they going in a new direction?
  • 15. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge15 Sample Analytics & Report Rival IQ exports charts like the following to PowerPoint quickly and easily!
  • 16. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge161616 Social Channel Matrix Showing you where each organization in a Landscape has a social presence:
  • 17. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge171717 Social Audience The total number of followers across all tracked social channels. Cross-Channel Social Audience Showing you an aggregate view of followers across six social networks
  • 18. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge181818 Social Activity The total number of posts across all tracked social channels. Cross-Channel Social Activity Volume Showing you where organizations are most active across six social networks
  • 19. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge191919 Social Engagement The total number of engagement actions across all tracked social channels. Cross-Channel Social Engagement Showing you which social networks are obtaining the most engagement for these companies
  • 20. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge20 Top Twitter Social Content and Detailed Metrics You can download a report like this for each of the six of the social media networks Rival IQ tracks!
  • 21. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge21 Twitter Summary Jan 21, 2015-Feb 19, 2015 Who’s performing best? What days of the week seem to be the best? What type of content?
  • 22. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge22 Example of Top Twitter Content Jan 21, 2015-Feb 19, 2015 What’s contributing to these tweets being such high performers?
  • 23. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge23 As of Feb 19, 2015 Twitter Followers Twitter Followers The number of people following this company on Twitter.
  • 24. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge24 Feb 19, 2015 vs. Jan 20, 2015 Growth in Twitter Followers Twitter Followers The number of people following this company on Twitter.
  • 25. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge25 Jan 21, 2015 - Feb 19, 2015 Average Daily Tweet Volume Average Tweets per Day The average number of tweets by this company per day during this time period.
  • 26. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge26 Jan 21, 2015 - Feb 19, 2015 Tweet Volume by Day Tweets The number of tweets by this company during this time period. Who’s the most active and on what days?
  • 27. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge27 Jan 21, 2015 - Feb 19, 2015 Engagement Rate for Tweets Tweet Engagement Rate The number of interactions (retweets and favorites), per thousand followers, of this company's own tweets during this time period. Rival IQ lets you drill into specifc tweets like this one to understand what happened
  • 28. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge28 Jan 21, 2015 - Feb 19, 2015 Average Engagement Rate per Tweet Average Engagement Rate per Tweet The average number of interactions (retweets and favorites), per thousand followers, of this company's tweets during this time period.
  • 29. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge29 Jan 21, 2015 - Feb 19, 2015 Total Engagement for Tweets Tweet Engagement Total The total number of interactions (retweets and favorites) of this company's own tweets during this time period. Celebrity Cruises ranked 6th in followers but second in total enagement.
  • 30. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge30 Jan 21, 2015 - Feb 19, 2015 Average Total Engagement per Tweet Average Engagement Total per Tweet The average number of interactions (retweets and favorites) of this company's tweets during this time period.
  • 31. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge31 Tweet Volume vs. Average Total Engagement per Tweet Tweets The number of tweets by this company during this time period. Average Engagement Total per Tweet The average number of interactions (retweets and favorites) of this company's tweets during this time period.
  • 32. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge32 As of Feb 19, 2015 Twitter Bio
  • 33. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge33 SEO Positioning and Metrics
  • 34. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge34 As of Feb 19, 2015 Homepage Title How do the various brands positiion themselves?
  • 35. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge35 As of Feb 19, 2015 (Slide 1 of 2) Homepage Meta Description Is the Homepage description optimized for SEO?
  • 36. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge36 As of Feb 19, 2015 (Slide 2 of 2) Homepage Meta Description
  • 37. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge37 As of Feb 19, 2015 Homepage Meta Keywords What are the main keywords the competitors seem focused on?
  • 38. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge38 As of Feb 19, 2015 Moz Domain Authority Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
  • 39. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge39 As of Feb 19, 2015 Moz External Links Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
  • 40. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge40 Moz Domain Authority vs. Moz External Links Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz). Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
  • 41. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge41 As of Feb 19, 2015 SEMrush Rank SEMrush Rank SEMrush's estimate of your popularity ranking based on your estimated organic search traffic from top 20 search results. SEMrush Rank is ordered from most popular to least, so domains with lower ranks are more popular.
  • 42. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge42 As of Feb 19, 2015 Organic Keyword Count Organic Keyword Count SEMrush's estimate of the number of words for which you rank in the top 20 results.
  • 43. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge43 As of Feb 19, 2015 Organic Traffic Organic Traffic SEMrush's estimate of your monthly organic search visits.
  • 44. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge44 As of Feb 19, 2015 Organic Cost Organic Cost SEMrush's estimate of the cost (in USD) to purchase Adwords to drive an amount of traffic equivalent to your organic search traffic during one month.
  • 45. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge45 Rival IQ: Digital Marketing Analytics with a Competitive Edge Get a copy of the Cruise Lines landscape for your Rival IQ account here: http://bit.ly/1lOp6cF
  • 46. www.RivalIQ.comDigital Marketing Analytics with a Competitive Edge46 Thank You @rivaliq