PRESENTATION ON Tourist Area Life Cycle The tourism lifecycle theory was firstly proposed in 1963 by the German researcher Christaller, who described the development of tourism through three stages like a common product, namely “discovery, growth and decline”. In 1980, Butler developed a model which shows how any tourist resort may grow is known asTourist Area Life Cycle.

1. PRESENTATION ON
Tourist Area Life Cycle
PRESENTED BY-
Ritambhara singh

2. Tourist Area Life Cycle
 The tourism lifecycle theory was firstly proposed in 1963 by the
German researcher Christaller, who described the development of
tourism through three stages like a common product, namely
“discovery, growth and decline”.
 In1973, Plog argued the evolution of tourism area from the point of
view of tourists’ psychology, which was “allocentric, midcentric,
psychocentric”.
 In 1975, Doxey also brought forward his opinion as “euphoria,
apathy, irritation, antagaonism, destroyed”. His perspective was
from the changes of local residents’ attitude towards tourists.
 In 1980, Butler developed a model which shows how any tourist
resort may grow is known asTourist Area Life Cycle

3. Tourist Area Life Cycle
Exploration
Involvement
Development
Consolidation
Stagnation
Decline
rejuvenation

4. TALC - Phases
 Exploration
 The new tourist product/s is introduced
 A small number of visitors start coming
 Involvement
 Identifiable tourist season begins to emerge
 Visitor numbers start building
 Impacts start to become apparent

5. Phases
 Development
 Public policy and investment is required if
destination is to sustain continuing development
 Consolidation
 Visitor numbers continue to increase
 Tourist services are provided by large national or
international companies
 Local operators still play a role

6. Phases
 Stagnation
 Critical point – decisions have to be made
 Visitor numbers peak
 Visitors attracted by familiarity and extensive
facilities
 Promotion is needed
 Adaptation of products and markets

7. Phases
 Decline or rejuvenation
 Visitor numbers fall
 Move down market
 More promotion to meet capacity
 Decline or rejuvenation?

8. Affecting factors on the TALC
 Internal factors
1) uniqueness of resources and attractions
2) Local residents and their attitudes
3) Quality of tourism resource
itself.
4) Management and service.
 External factors
producers, consumers, and
regulating authorities

9. Applications
 Use this model to study the recovery and its
pattern of life cycle after the bombing in Bali
in 2002 and ,
 The impact to tourism posted by tsunami in
Thailand.

10. Thank you