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7 steps
to a successful
social media giveaway
ABOUT RIGHT BRAIN MEDIA
WHO WE ARE
Right Brain Media is a pioneer in web technology and
digital media. Founded in 2002, lo...
our clients
are located all around the world. We are proud to work
with a wide range of businesses, ministries, non-profit...
DARDEN
EMERSON
USSSA NCAA
DOWNTOWN ORLANDO
SOUTHEASTERN CONFERENCE
LONGHORN STEAKHOUSE
BAHAMA BREEZE
AUBURN universityFLOR...
HOW DO YOU HOST A
GIVEAWAY?
We recently executed a social media
giveaway campaign for a client and will
share practical application examples
for each ...
step
one
OBJECTIVE & Goal
IDENTIFY YOUR objective for the giveaway
and create a MEASURABLE goal THAT
Describes what you want to ach...
EXAMPLE
Our objective: Drive traffic and
awareness to A new website.
our goal: to also increase the social
media following...
step
two
SCOPE
THERE ARE SEVERAL QUESTIONS YOU MUST
ANSWER IN ORDER TO DEFINE THE SCOPE OF
YOUR GIVEAWAY CAMPAIGN.
.	
  
HOW MANY PRIZES ARE THERE?
§  THE NUMBER OF PRIZES MAY INFLUENCE THE LENGTH OF
YOUR GIVEAWAY
§  SELECT PRIZES THAT ARE A...
HOW LONG WILL THE GIVEAWAY LAST?
THE LENGTH OF THE GIVEAWAY AFFECTS:
§  THE NUMBER OF WINNERS/ENTRIES YOU MAY HAVE
§  TH...
WINNER SELECTION
§  HOW MANY WINNERS?
§  HOW WILL THEY BE SELECTED
& HOW OFTEN?
§  WHAT ENTRY METHODS ARE ALLOWED?
.	
  
EXAMPLE
.	
  
OUR SCOPE:
§  Length = 15 days
§  Different giveaway everyday
§  8 sponsors & 150 prizes
§  We select & ...
step
three
Entry options
Create simple entry methods. Users are
more likely to enter if you make it easy
for them.
Example
OUR ACCEPTABLE ENTRY METHODS:
§  Visit sponsor’s page on facebook
§  Follow sponsor on twitter
§  Tweet a messa...
step
four
Online tools
Consider the use of an online giveaway system to help
manage and execute the giveaway
§  Offer pop
§  Promo...
Step
FIVE
Terms & Conditions
It is imperative to include the appropriate terms & conditions
for your giveaway. make sure to:
§  Det...
Step
six
Marketing your giveaway
§  Digital & video advertising
§  Email marketing
§  Press release
§  Social media
§  Don’t f...
Step
seven
Monitor & track your giveaway
§  make sure you document your stats before, during
and after your promotion
§  Create a c...
Example
our Results:
§  40,000 total entries & 150 winners
§  More than 5 million impressions
to the new website within ...
We hope this slideshare helps you
successfully execute your next social
media giveaway campaign. Please
contact us if you’...
Contact us
rightbrainmedia.com
@rightbrainmedia
rightbrainmediaorlando
Rightbrainmediatv
Right brain media
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7 Steps to Hosting a Successful Social Media Giveaway Slide 1 7 Steps to Hosting a Successful Social Media Giveaway Slide 2 7 Steps to Hosting a Successful Social Media Giveaway Slide 3 7 Steps to Hosting a Successful Social Media Giveaway Slide 4 7 Steps to Hosting a Successful Social Media Giveaway Slide 5 7 Steps to Hosting a Successful Social Media Giveaway Slide 6 7 Steps to Hosting a Successful Social Media Giveaway Slide 7 7 Steps to Hosting a Successful Social Media Giveaway Slide 8 7 Steps to Hosting a Successful Social Media Giveaway Slide 9 7 Steps to Hosting a Successful Social Media Giveaway Slide 10 7 Steps to Hosting a Successful Social Media Giveaway Slide 11 7 Steps to Hosting a Successful Social Media Giveaway Slide 12 7 Steps to Hosting a Successful Social Media Giveaway Slide 13 7 Steps to Hosting a Successful Social Media Giveaway Slide 14 7 Steps to Hosting a Successful Social Media Giveaway Slide 15 7 Steps to Hosting a Successful Social Media Giveaway Slide 16 7 Steps to Hosting a Successful Social Media Giveaway Slide 17 7 Steps to Hosting a Successful Social Media Giveaway Slide 18 7 Steps to Hosting a Successful Social Media Giveaway Slide 19 7 Steps to Hosting a Successful Social Media Giveaway Slide 20 7 Steps to Hosting a Successful Social Media Giveaway Slide 21 7 Steps to Hosting a Successful Social Media Giveaway Slide 22 7 Steps to Hosting a Successful Social Media Giveaway Slide 23 7 Steps to Hosting a Successful Social Media Giveaway Slide 24 7 Steps to Hosting a Successful Social Media Giveaway Slide 25 7 Steps to Hosting a Successful Social Media Giveaway Slide 26 7 Steps to Hosting a Successful Social Media Giveaway Slide 27 7 Steps to Hosting a Successful Social Media Giveaway Slide 28 7 Steps to Hosting a Successful Social Media Giveaway Slide 29
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Right Brain Media recently launched a very successful Social Media Giveaway Campaign for one of our clients, and during the giveaway, we learned a lot! We believe that these 7 steps are crucial to hosting and managing a successful social media giveaway.

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7 Steps to Hosting a Successful Social Media Giveaway

  1. 1. 7 steps to a successful social media giveaway
  2. 2. ABOUT RIGHT BRAIN MEDIA WHO WE ARE Right Brain Media is a pioneer in web technology and digital media. Founded in 2002, located in Orlando, FL. WHAT WE DO We specialize in enterprise web development, media distribution, and live streaming products such as digital media centers, internet TV channels and mobile apps.
  3. 3. our clients are located all around the world. We are proud to work with a wide range of businesses, ministries, non-profit organizations and Fortune 500 companies, including such international brands as Blue Cross Blue Shield, Darden, Ebay, Emerson, reuters, the NCAA and The SEC.
  4. 4. DARDEN EMERSON USSSA NCAA DOWNTOWN ORLANDO SOUTHEASTERN CONFERENCE LONGHORN STEAKHOUSE BAHAMA BREEZE AUBURN universityFLORIDA HOSPITAL Infowars ebay Baker & taylor Creation health Snap on tools Olive garden Blue cross blue shield Eddie v’s Melbourne airport Flagler hospital GLIDDENPAN AMERICAN LIFE reuters
  5. 5. HOW DO YOU HOST A GIVEAWAY?
  6. 6. We recently executed a social media giveaway campaign for a client and will share practical application examples for each step.
  7. 7. step one
  8. 8. OBJECTIVE & Goal IDENTIFY YOUR objective for the giveaway and create a MEASURABLE goal THAT Describes what you want to achieve.
  9. 9. EXAMPLE Our objective: Drive traffic and awareness to A new website. our goal: to also increase the social media following OF OUR CLIENT.
  10. 10. step two
  11. 11. SCOPE THERE ARE SEVERAL QUESTIONS YOU MUST ANSWER IN ORDER TO DEFINE THE SCOPE OF YOUR GIVEAWAY CAMPAIGN. .  
  12. 12. HOW MANY PRIZES ARE THERE? §  THE NUMBER OF PRIZES MAY INFLUENCE THE LENGTH OF YOUR GIVEAWAY §  SELECT PRIZES THAT ARE APPROPRIATE FOR YOUR TARGET AUDIENCE AND WILL GRAB THEIR ATTENTION §  GREAT SPONSORSHIP OPPORTUNITY .  
  13. 13. HOW LONG WILL THE GIVEAWAY LAST? THE LENGTH OF THE GIVEAWAY AFFECTS: §  THE NUMBER OF WINNERS/ENTRIES YOU MAY HAVE §  THE OVERALL REACH OF THE CAMPAIGN §  THE EXCITEMENT LEVEL + MARKETING OF THE CAMPAIGN .  
  14. 14. WINNER SELECTION §  HOW MANY WINNERS? §  HOW WILL THEY BE SELECTED & HOW OFTEN? §  WHAT ENTRY METHODS ARE ALLOWED? .  
  15. 15. EXAMPLE .   OUR SCOPE: §  Length = 15 days §  Different giveaway everyday §  8 sponsors & 150 prizes §  We select & notify the winners
  16. 16. step three
  17. 17. Entry options Create simple entry methods. Users are more likely to enter if you make it easy for them.
  18. 18. Example OUR ACCEPTABLE ENTRY METHODS: §  Visit sponsor’s page on facebook §  Follow sponsor on twitter §  Tweet a message §  name & email address §  Visit client on facebook §  Follow client on twitter
  19. 19. step four
  20. 20. Online tools Consider the use of an online giveaway system to help manage and execute the giveaway §  Offer pop §  Promo simple §  Strutta §  Rafflecopter §  Woobox §  votigo
  21. 21. Step FIVE
  22. 22. Terms & Conditions It is imperative to include the appropriate terms & conditions for your giveaway. make sure to: §  Determine how, when, and who chooses the winner(s) - this determines whether your promotion is a contest or a sweepstakes. Be sure to use those terms appropriately. §  Include How to claim the prize & Prize forfeiture rules §  Be clear about which entry methods are available and how often users can enter §  State “no purchase necessary” & “void where prohibited by law” §  Include prize descriptions, odds of winning, liability release and where winners’ names will be posted.
  23. 23. Step six
  24. 24. Marketing your giveaway §  Digital & video advertising §  Email marketing §  Press release §  Social media §  Don’t forget to create a hashtag! §  If you have sponsors, ask them to promote the giveaway as well
  25. 25. Step seven
  26. 26. Monitor & track your giveaway §  make sure you document your stats before, during and after your promotion §  Create a case study to analyze your results and measure the success of the campaign §  Share your results with your clients & sponsors
  27. 27. Example our Results: §  40,000 total entries & 150 winners §  More than 5 million impressions to the new website within 15 days §  15% INCREASE of facebook likes §  51% increase of twitter followers §  180 % increase of Instagram followers ü  Achieved our goal + objective
  28. 28. We hope this slideshare helps you successfully execute your next social media giveaway campaign. Please contact us if you’re interested in learning more about right brain media!
  29. 29. Contact us rightbrainmedia.com @rightbrainmedia rightbrainmediaorlando Rightbrainmediatv Right brain media
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    Apr. 28, 2015
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Right Brain Media recently launched a very successful Social Media Giveaway Campaign for one of our clients, and during the giveaway, we learned a lot! We believe that these 7 steps are crucial to hosting and managing a successful social media giveaway.

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