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7 Steps to a Successful Social Media Giveaway

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RiGHT BRAiN MEDiA
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Tolearnmoreabouthowtohostasuccessfulgiveaway,visitusonslideshare.net/rightbrainmedia whereweprovidepracticalapplicationsandexplanationsforeachstep. DesignedbyRiGHTBRAiNMEDiA |rightbrainmedia.com 7MONITOR&TRACK THECAMPAIGN Thisisabigone.Don’tdoallofthis workwithoutkeepingtrack ofit!Inordertomeasurewhetheryou aremeetingyourobjectiveandfulfilling yourgoal,youmustMONITOR&TRACK thecampaign. 6ESTABLISHTHE MARKETINGPLAN FORTHECAMPAIGN Ifyouaregoingtogothrough theeffortofplanningthis awesomegiveawaycampaign, makesureyoualsocreatean effectiveMARKETINGPLANfor thecampaign. 5CREATETHETERMS& CONDITIONSOF CAMPAIGN Itisimperativetoincludethe appropriateTERMS&CONDITIONS foryourgiveawaycampaign. 4REVIEWAVAILABLE ONLINETOOLS Youmaywanttoreviewsomeof theONLINEGIVEAWAYSYSTEMS thatareavailabletoday,tohelp youwiththemanagementand executionofyourcampaign. •Votigo •Rafflecopter ••PromoSimple 1 •Woobox 1 •Offerpop 3DEFINETHEACCEPTABLE ENTRYOPTIONS Asyousetouttodefinetheentry optionsthatwillbeaccepted, makesurethatyouKEEPIT SIMPLE.Usersaremorelikelyto enteryourgiveawayifyoumakeit veryeasyforthem. 2OUTLINETHE COMPLETESCOPEOF THECAMPAIGN Thereareseveralquestions thatmustbeansweredinorder tofullydefinetheSCOPEof yourcampaign. 1 Howmanyprizesdoyou havetogiveaway? 2 Howlongwillyour campaignlast? 3 Howmanywinners?When andhowwilltheybeselected? 1OBJECTIVE &GOAL IdentifyyourOBJECTIVEforthe giveawaycampaignandcreate asmart,MEASURABLEGOALthat describeswhatyouwant toachieve. 7TOASUCCESSFUL STEPS SOCIALMEDIA GIVEAWAY

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7 Steps to a Successful Social Media Giveaway