1. The document discusses analyzing search logs to understand how users interact with search engines and how to improve search and site organization based on these insights. 2. Key insights that can be gained from search log analysis include popular search terms, queries that return no results, frequently clicked search results, and patterns in search behavior over time and between user groups. 3. Information from search log analysis can be used to improve search features, results presentation, site navigation, metadata, and content.

1. Search Analytics: Conversations with Your Customers Rich Wiggins Senior Information Technologist Michigan State University

2. Blacksburg Condolences

6. Understand the Importance of the Search Box

10. The Zipf Curve: Short Head, Torso, and Long Tail

12. Find the Sweet Spot; Avoid Diminishing Returns department of surgery 7 80.00 7877 hotels 124 50.02 500 msu union 295 40.05 221 computer center 650 30.01 98 webenroll 1351 20.18 42 housing 2464 10.53 14 campus map 7218 1.40 1 Query Count Cumulative Percent Rank

16. Sample Query Analysis Report Excel template available from book site

23. Look for Topical Patterns and Seasonal Changes