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Welcome eComm Day attendees!
15 Ecommerce Conversion Mistakes
(and how to fix ‘em)
Rich Page
CEO/Founder
Who is Rich Page?
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Bad ecommerce news…
 Average cart abandonment is 67% = 7/10 visitors!
 You have more competitors than ever before
 Comparison shopping now happens ALL THE TIME
 Visitors have become VERY picky and demanding
Your ecommerce mistakes
Discontent/unhappy visitors
Comparison shopping
Lower conversion rates
Many lost potential sales
The great news for you?
 You’ll learn fixes for common conversion mistakes
 Your competitors probably aren’t doing CRO
 These fixes act as a great CRO foundation
 You’ll make many more sales (from existing traffic)
Mistake 1: Not clearly showing UVP on all entry pages
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Mistake 2: Presuming visitors will convert first time
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Mistake 3: Lack of good filters on browse pages
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Mistake 4: Not promoting shipping & returns incentives
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Mistake 5: Showing a prominent discount code box
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Mistake 6: Not knowing your visitors real issues
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Mistake 7: Being too trendy without best practices
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Mistake 8: A poor mobile/tablet optimized website
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Mistake 9: Few signs of credibility and trust
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Mistake 10: Not having a guest checkout option
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Mistake 11: Neglecting the power of social proof
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Mistake 12: Not showing key product details clearly
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Mistake 13: Having poor/few images for your products
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Mistake 14: Untrustworthy exit-inducing checkout flow
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Mistake 15: Guessing at what needs improving first
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Thanks! Questions?
Don’t forget:
Grab my free conversion optimization toolbox
http://bit.ly/CROtoolbox

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The 15 Biggest Ecommerce Website Conversion Killers

  • 1. Welcome eComm Day attendees! 15 Ecommerce Conversion Mistakes (and how to fix ‘em) Rich Page CEO/Founder
  • 2. Who is Rich Page?     
  • 3. Bad ecommerce news…  Average cart abandonment is 67% = 7/10 visitors!  You have more competitors than ever before  Comparison shopping now happens ALL THE TIME  Visitors have become VERY picky and demanding
  • 4. Your ecommerce mistakes Discontent/unhappy visitors Comparison shopping Lower conversion rates Many lost potential sales
  • 5. The great news for you?  You’ll learn fixes for common conversion mistakes  Your competitors probably aren’t doing CRO  These fixes act as a great CRO foundation  You’ll make many more sales (from existing traffic)
  • 6. Mistake 1: Not clearly showing UVP on all entry pages        
  • 7.
  • 8. Mistake 2: Presuming visitors will convert first time        
  • 9.
  • 10. Mistake 3: Lack of good filters on browse pages        
  • 11.
  • 12. Mistake 4: Not promoting shipping & returns incentives        
  • 13.
  • 14. Mistake 5: Showing a prominent discount code box       
  • 15.
  • 16. Mistake 6: Not knowing your visitors real issues        
  • 17. Mistake 7: Being too trendy without best practices       
  • 18.
  • 19. Mistake 8: A poor mobile/tablet optimized website        
  • 20.
  • 21. Mistake 9: Few signs of credibility and trust        
  • 22.
  • 23. Mistake 10: Not having a guest checkout option       
  • 24.
  • 25. Mistake 11: Neglecting the power of social proof        
  • 26.
  • 27. Mistake 12: Not showing key product details clearly       
  • 28.
  • 29. Mistake 13: Having poor/few images for your products        
  • 30.
  • 31. Mistake 14: Untrustworthy exit-inducing checkout flow        
  • 32.
  • 33. Mistake 15: Guessing at what needs improving first        
  • 34.
  • 35. Thanks! Questions? Don’t forget: Grab my free conversion optimization toolbox http://bit.ly/CROtoolbox