1. MARKETING
Innovations &
BCPs

2. FLY HIGH CAMPAIGN
FLY HIGH was initiated by the Online Communities and Partnership Team under the External Communications
Department of AIESEC in Delhi IIT. The Campaign spanned a period of 28 days focusing on Country Specific Issue
based Promotions to promote the Global Entrepreneur Program offered by AIESEC in Delhi IIT .
The campaign also aimed at enlightening the masses about AIESEC in Delhi IIT’s AIESEC School of Languages by
branding it as a winter course to learn authentic French or Spanish by International Faculty .
Global Entrepreneurs Program: 67 Registrations
12 Conversions
5 Pipeline Realizations for December
10 Pipeline Realizations for January
AIESEC School of Languages: 58 Registrations

3. PROMOT
IONS
Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take
pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such
as Facebook, Twitter, Tumblr and Flickr. A distinctive feature is that it confines photos to a square shape, similar to
Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio now typically used by mobile device
cameras. Users are also able to record and share short videos lasting for up to 15 seconds
By December 2010, Instagram had 1 million registered users. In June 2011 Instagram announced it had 5 million
users[67] and it passed 10 million in September of the same year. In April 2012, it was announced that over 30 million
accounts were set up on Instagram
Social Media Campaigns:
• Fly High (To boost oGCDP and ASL)
• To Promote Events : Balakalakaar and GHS
Were shared on Instagram too, to create a buzz.

4. VOLUNTEER PROGRAMS
The Balakalakaar Volunteer Program is an initiative taken up AIESEC in Delhi IIT to increase our scope of
engagement with young students of the city also enhancing certain skills on event management, social
responsibility and product delivery.
The Volunteer Program allows students to live a short term leadership and a team experience and also
identify the Why How What of AIESEC.
Students who show excellent performance are personally reviewed and called for a selection procedure to
move to the Experiential Leadership Development Stage that gives them semi-official membership in our
local committee: AIESEC Delhi IIT and the platform to take double the opportunities.
Volunteer Programs as Innovations that resulted into high number of registrations for TMP/TLP as well as
OGX. (Refer to the wiki for the presentations for the same)
No. of Volunteers: 500

5. PARTNERSHIP WITH HIT 95
FM
Radio Announcements of the Volunteer Program
150/500 Registrations from Radio
Live Talk Show on HIT 95 FM
A Live 10 minute talk show was aired on HIT 95 FM to discuss the execution of the
Event as well as discuss what AIESEC is all about