With context-aware and hyperlocal technologies, like Beacon or Bluetooth LE, we are now merging the physical and digital worlds at once. In our services, in our products, things can be smart, context aware... but what happens when we don't have connection? What happens to our data? How can a business be ready for the offline world, and how can they handle more ethically the User's Data? This presentation was given at Beacon Summit 2015, Munich, Germany.

1. UX & HyperlocalRicardo Brito // Service & UX Designer
@toastedric
@futurice

2. Our toolbox

3. - Contextual
- 10 meters
- Here & Now
Hyperlocal

4. 1m
Berlin
7,800 km
India
€
Global / Local Connectivity
Somewhere
Far Away

6. 1
€
ID BUY
Current IoT Setup

7. Reliability Privacy Control

8. Offline = No business
No data collected
Lack of control
Frustrating experience
Might be dangerous
Quit the service
BUSINESS CUSTOMER

9. UX CHALLENGES
Do I always need to be connected to the Cloud?
What happens to the service when there’s no internet?

10. Hong
Kong
Riots
2014

11. BLEBluetooth Low Energy
- Saves battery life
- Easy access
- Creates UX Challenges
LOCAL

13. Local
+
Cloud
CLOUD
LOCAL

15. Online Offline
Service
UX
Hyperlocal Services
Beacons Mesh
…
Cloud
Seamless
&
Transparent
Experience
Cloud Services

16. Reliable Infrastructure
Faster entry points
More Service Possibilities
Seamless Experience
Friction-Free Service
Trust in the Service
BUSINESS CUSTOMER

17. “What happened in Vegas, can stay in Vegas”

18. Ricardo Brito
Service & UX Designer
ricardo.brito@futurice.com
@toastedric