This presentation is intended to provide an introduction and overview of the medical simulation market domain for defense modeling, simulation, and training audiences interested in applying their capabilities, expertise and products to medical and healthcare training and education needs.
2. Speaker Background
Education
BS Engineering (Mechanical)
Masters Business Administration
Master Science (Acquisition) Logistics Management
Doctoral Work at UCF, Industrial Engineering (M&S), ABD
Military
USAF (Ret O-5) Experience in Flight Ops, Acquisition, OT&E,
Simulation
Last USAF Liaison in Orlando prior to AFAMS standup
Industry
Experience in Immersive VR, Simulation, Logistics, IT, Program
Management and Business Development
Independent consulting since 2008
MedSim total focus since 2010
No Clinical Background
1/19/12 Medical Simulation Associates 2
3. About Medical Simulation Associates
Specializing in connecting the medical simulation
industry with the defense simulation industry to rapidly
advance the state of the art and the use of simulation
technology in healthcare.
Business Development & Marketing Support
Medical & Technical SME Support
Proposal & Program Development Support
Related Services
1/19/12 Medical Simulation Associates 3
4. Disclosures
Recent MedSim Clients
General Dynamics Information Technologies,
Health Solutions Division, Frederick MD
Hudson Simulation Services, Delmar NY
CHI Systems, HapMed R&D, Ft Washington PA
National Center for Simulation, Orlando FL
1/19/12 Medical Simulation Associates 4
5. Presentation Context
Defense simulation & training solution provider
with interest in Medical Simulation
FAQ
Where do I start?
Where are the customers?
Who are the players?
Where is the $$?
Where can I play?
MedSim Business Development for dummies
Based in my experience and perceptions as a newbie to
medical simulation
1/19/12 Medical Simulation Associates 5
6. What is Medical Simulation?
(Some Definitions)
…a training and feedback method in which learners practice
tasks and processes in lifelike circumstances.
…a cross-disciplinary effort that brings together providers,
including nurses, physicians, and allied health professionals
across a variety of disciplines with computer scientists,
researchers, educators, and human factors engineers.
…an interactive way to further educate and train medical or
health professionals.
...an all-purpose term covering everything from using a block
of resin or wood for would-be surgeons to get the feel of
handling a drill to a surgical simulation so sophisticated that
it reproduces an individual patient's anatomy perfectly
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7. Many Application Areas
Schoolhouse, Refresher, Skills Maintenance, Re-qualification,
Certification, Assessment, Training, Education, Practice, Warm-up,
Rehearsal
New Equipment, Product Procedure, Process
FDA Approval, Research and Development, Training
Architecture and Design of Facilities, People Orientation, HR
Medical IT applications, Medical Records, Telemedicine
Medical Scenarios and Simulated Illness
Team Training and Group Exercises
Develop & Practice Interview Skills, Cultural Training, Empathy
Training
Doctor-Patient Interaction Skills
Triage/Trauma/Disaster Response
Rehabilitation/Therapy
Patient Education & Patient Actor Training
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8. Many Users & Domains
Anesthesia, Radiology, Neurology, Cardiology, Audiology,
Opthamology, Orthopedics, Urology, Obstetrics and Gynecology,
Oncology, Proctology…..+++
Surgeons, Physicians, Nursing, Dental, Pharmacy, Allied Health…
Emergency Medicine, First Responders, Veterinarians….
Therapy, Rehabilitation, Psychology, Psychiatry, Mental Health
Medical Teams & Patient Actors
Medical Equipment Vendors
Substance Abuse Education & Rehab
Special Needs Children/Families
General Public, Patient, Care Providers, Patient Educators
Office Staff, Human Resources, Utilization Reviewers, Insurers
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9. Multiple Customer Groups
151 Medical Schools plus many more education programs
90 Professional Societies
400 Teaching Hospitals
98 Health Systems (National, Regional, Local)
68 VA Medical Centers, 173 Military Medical Facilities
Individual Hospitals (hundreds)
Military Units (medics, combat life savers, etc.) – (thousands)
First Responder Units – Fire, Police, EMS – (millions)
Clinicians & Specialists – (millions)
Commercial Training Providers – (tens)
Medical Equipment Vendors (hundreds)
Patients/Consumers – (hundreds of millions)
1/19/12 Medical Simulation Associates 9
10. Medical Simulation Clusters
Seattle
U Wash ISIS, Simulab,
Red Llama, Mimic, Boston
Swedish MC, Madigan AMC CIMIT
Minnesota
Harvard Mass Gen
CREST (U Minn)
Brigham Womens
Mayo
Beth Isreal, MIT
City Health
Boston Medical,
San Franisco Partners IME
Draper et.al.
UC Davis, Travis AFB
Ohio Pittsburg
Sutter Health Phoenix Cleveland Clinic, WISER (U Pitt.) DC Area
AZTEC (Uof AZ) Simbionix, SiTEL, USUHS,
SimMedical
Banner Health Surgical Theater, Johns Hopkins
Stanford
CISL Mayo Case Western NC Va
Duke EVMS
Goodman Sim Center
Palo Alto VA Sim Group ARA ODU
CAPE Texas Therasim NH Portsmouth
USC MITIE (Methodist) RTI
Childrens
Texas A&M HSC CAMLS – Tampa
Mayo, UF CoM - Jacksonville
Gordon Center (UM), Ryder Trauma, ATTC- Miami
NCSA, VA SimLearn, UCF – Orlando
Nemours, PEO STRI - Orlando
Apologies to anyone that didn’t make the slide!
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11. Multiple Solutions and Technologies
Human Patient Actors Virtual Worlds
(standardized patients) Immersive Virtual Reality
Virtual Patient Avatars Haptic-enabled Devices
Human Cadavers (whole Interactive Courseware
to individual parts/organs) Web Based Training
Live Animals/Animal Mobile Devices
Cadavers (organs)
Serious Games
Human Patients
Video Recording
Virtual Patients
Video
Part task trainers Training,Teletraining,
Mannequins Telementoring, Live
Human Patient Simulators broadcasts, etc.
Surgical Simulators Learning Management
Systems
1/19/12 Medical Simulation Associates 11
12. Multiple Solutions and Technologies
Synthetic Cadavers/Tissue Projection and Display
Synthetic Tissue Systems
Virtual Tissue Wearable Displays and
Moulage Devices
Wearable Cut Suits Scenario and Simulation
Control Systems
Bleed Simulations
Curriculum Development Tools
Environmental / Special
Courseware/ISD Development
Effects
Tools
Imaging
Electronic Classrooms
Video/Data Recording
Systems Interactive 3D
Performance Assessment Instructor Control Systems
Applications Simulation Centers
After Action Review/Debrief Transportable/Mobile Units
Systems
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13. Broad Base of Solution Providers
Human Patient Actors (standardized patients) -- Usually
contracted directly with individuals
Virtual Patient Avatars - Universities (UCF, USC/ICT, UF, etc.)
Industry - VCom3D, ECS, Breakaway LTD, ARA, Kognito, etc.
Human Cadavers – Science Care or direct donation to academic
or research organizations
“Living” Cadavers - Connecting Cadavers to fluid pumps to
simulate a living human or animal
Live Animals/Animal Cadavers – Limited use in medical
education now, except for combat medics and vets
Human Patients – Yikes, me and you!
Virtual Patients - Therasim, Innovation in Learning,
Healthstream, Decision Simulation, Medbiquitous.org
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14. Broad Base of Solution Providers
Part task trainers - Limbs & Things, Simquest, Simulab, Nasco, CHI
Systems, CAE, etc.
Specialty trainers - IngMar Medical (respiratory), Ventrioloscope
(cardiac), MedSim (Ultrasound), CAE (Ultrasound), HAL (UM/Laerdal)
(cardiac), etc., etc.
Mannequins - Simulaids, Gaumard, Laerdal, KGS, etc.
Surgical Trainers - Simbionix, Mentice, Medical Simulation Corp,
Surgical Science, CAE, Red Llama, Simulated Surgicals, Mimic
Human Pt. Simulators - CAE/METI, Laerdal, Guamard, Simulaids,
Virtual Worlds - ECS, VCom3D, Breakaway, ARA, Innovation in
Learning, SAIC, MYMIC, Kognito
Immersive Virtual Reality - UCF/IST, Siemens, USUHS
Haptic-enabled Devices - CHI Systems, Touch of Life, Simbionix,
Mentis, CAE, Immersion, Medical Simulation Corp, Simulab
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15. Broad Base of Solution Providers
Interactive Courseware/Web Based training – Healthstream, Medical
Curriculum Technologies, Medical Simulation Corp, Interact Medical,
Websurg
Mobile Devices & Apps - VCom3D, ECS, Interact Medical, Websurg… +
4700 apps on iTunes!
Serious Games - ECS, VCom3D, Breakaway, ARA, Innovation in Learning,
SAIC, MYMIC, 360Ed
Video/Data Recording/AAR- Education Management Solutions, B-Line
Medical, KbPort, CAE, IVIR
Video Training, Teletraining, Telementoring, Live broadcasts, etc. –
Websurg, NCSA (FL Hosp), Universities & Hospital Systems, Websurg,
iTunes (Yale Health and Medicine, UC Davis Medical School (UCTV), Univ
of Arizona, Stanford)
Learning Management Systems – Syberworks, Interact Medical, Medical
Research Management Healthstream
Performance/Assessment Applications - IVIR, Design Interactive, Kronos
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16. Broad Base of Solution Providers
Synthetic Cadavers/Tissue - Syndaver Labs, Operative Experience,
ASTEC (Univ of AZ), CIRS (imaging)
Virtual Cadavers/Tissue - U Minn (CREST), Red Llama, Touch of Life,
Cyber Anatomy, Elsevier, BioDigital
Moulage – Skedco, Enasco, Military Moulage, Moulage Sciences…
Wearable Cut Suits – Strategic Operations
Bleed Simulations – Skedco (wearable), embedded in other products
Simulated Blood – HPS vendors, multiple sources and varying fidelity
Environmental / Special Effects – Strategic Ops, KBZfx, Military Wraps….
Imaging – Digital Art Forms, GE Healthcare, Able Software, Simbionix &
Surgical Theater (pt. specific), Siemens, Phillips, MedicVision
Display Systems - Barco, Intevac, VDC, RGB, DP, Panasonic
Scenario, Instructor and Simulation Control Systems – METI, CAE, B-Line
Medical, EMS, GDIT, Laerdal
Curriculum Development – SimMedical, Medical Sim Corp, MCT…
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17. How do I get smarter?
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18. Multiple Conferences
Int’l Meeting on Simulation in Healthcare (IMSH) – 27 Jan 12 San Diego (ORL 2013)
Military Health System Conference (MHS) – 30 Jan 2012 Washington DC
Medicine Meets Virtual Reality (MMVR) – 9 Feb 2012 Newport Beach CA
Healthcare Information & Mgmt Systems (HIMSS) – 20 Feb 2012 Las Vegas
CAE/METI Human Patient Simulation Network (HSPN) – 28 Feb 2012 Tampa FL
Accreditation Council Graduate Med Education Conference – 1 Mar 2012 Orlando
Laerdal Simulation User Network (SUN) – 10 April 2012 Mashantucket, CT
Medical Technology, Training & Treatment (MT3) – 9 May 2012 Orlando
Patient Safety Conference – 23 May 2012 Washington DC
AUSA Medical Symposium – July 2012 San Antonio TX
Adv. Tech. Applications for Combat Casualty Care (ATACCC) – 13 Aug St Pete Bch
American College of Surgeons Annual Clinical Congress – 30 Sept Chicago
MODSIM (Healthcare Track) – 11 Oct 2012 Virginia Beach
EMS World – 29 Oct 2012 New Orleans
IITSEC 2012 – 3 Dec 2012 Orlando
Other Professional Society Conferences – Too many to list
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19. Various “How To” Courses
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From the Ground Up:
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Simulation Center Building Blocks !
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Creating a Simulation Center "
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Course Description: !
The purpose of this course is to provide the opportunity for participants to gain !
knowledge and skill in planning and designing.
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Course Topics: !
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Intended Audience:
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Course Directors: !
William Dunn, MD !
Greg Coltvet, MBA, MHSM
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Course Faculty: !
Jacqueline Arnold, MSN, RN " !
Thomas Belda, BA, RRT " !
Brian Brost, MD
Donny Dreyer, MBA, BBA, CPM !
Roger Nelson, BArch, AIA, LEED, AP !
Matt Morgen, BA
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Course dates and registration deadlines are listed on the !
Web site at: !
Log on to: !
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http://www.mayo.edu/simulationcenter/
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Mayo Clinic# Harvard Center for
Medical Simulation#
WISER Center#
(U Pitt)
1/19/12 Medical Simulation Associates 19
20. Useful References
Documents
VA SimLEARN compendium
AAMC Survey of Medical Simulation in Medical Education
MedSim Magazine
SSiH Journal
Professional Society Journals
Medical Simulation in Medical Education:
Results of an AAMC Survey
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1/19/12 Medical Simulation Associates 20
21. Useful References
On the Web
ACS Education Division
Medical Modeling and Simulation Database (EVMS/
ACS)
Harvard Center for Medical Simulation (1048 papers)
Bristol Medical Sim Center (UK)
Vendor White Papers & webinars (e.g., ems-works.com)
Websurg
iTunes!!
1/19/12 Medical Simulation Associates 21
23. Joint Program Committee
JPC-1
Chair: COL Karl Friedl, PhD
Tri-Service Programmatic Committee
TATRC is primary execution agent (tatrc.org)
JPC-1a Medical Simulation & Training
Grew from Orlando/NCS supported JMST-IPT
Efforts spawned AFSIM
JPC-1b Health Information Technology
JPC-1c Decision Support Tools & Modeling
JPC-8 Clinical and Rehabilitative Medicine
1/19/12 Medical Simulation Associates 23
24. JPC-1a Voting Members
US Army – PEOSTRI
US Air Force - Air Education Training Command
US Army - Central Simulation Committee
USUHS – Nat’l Capital Area Medical Simulation Center
AMEDD C&S - Directorate, Combat Medic Training
AMEDD C&S - US Army EMS Office
US Navy - Office of Naval Research
US Air Force - Air Education Training Command
US Army - RDECOM / STTC
DARPA
Medical Education and Training Campus (METC)
Office of Naval Research
1/19/12 Medical Simulation Associates 24
25. JPC-1a Structure
Combat Casualty Medical Practice
Training Initiative Initiative
AFSIM
Developer Tools
Patient Focused
for Medical
Initiative
Education
1/19/12 Medical Simulation Associates 25
UNCLASSIFIED
27. FY 10 Combat Casualty Training Initiative
Live tissue / sim - metrics research - $370K
BCT-3 live tissue / sim study - $250K
Multiple Amputee Trauma Trainer - $756K
Rapid trauma skills - $498K
COMETS improved capabilities - $450K
Maxillofacial & Ophthalmology Trauma Trainer -
$3.1M
Award TOTAL:~$ 5,550,000
1/19/12 Medical Simulation Associates 27
28. FY 11 Combat Casualty Training Initiative
Awardees:
Univ of Minnesota (PI: Rob Sweet, MD) -
$11.0M
Univ of Missouri (PI: Stephen Barnes, MD) -
$5.3M
Critical Research Areas
○ Trauma Airway
○ Hemorrhage
○ Emergency Medical Skills (Nerve Agent Casualty)
Goals
○ Live Animal/Simulator Comparative Research
○ Curriculum Development
○ Simulator System Gap Analysis
1/19/12 Medical Simulation Associates 28
29. Medical Practice Initiative
Strategic Building Blocks (MPI)
Development of medical training
systems & competency
assessment for sustained military
medical readiness. Advanced
Doctor
Education
PFI
Continuous Observation of Medical System DTME
(COMRAD
Records for Advanced Doctor Education E)
(COMRADE) Virtual
Human
Standardiz
Real-time specialty specific evaluation for ed Patients
loss of skills & knowledge JPC-1b
CCTI EHR
Education
JPC-1c
Decision
Real world benefits: & Support
-Reduced cost for training Reference
Integration Educational
Integration
-Reduced liability Content Military
Serious Medical
-Cost savings by replacing expensive Games for Lifecycle
standardized live patient teaching Training Counselor
cases with reusable virtual human (DKO)
Loss of Common
patients Skills. Curricula Military
-Improved Tri-Service medical Retraining & Metrics Medical
interoperability & (Tri Service Simulation
Competenc Consortium Masters
-Leverages Electronic Health Record e )
system as training portal
-Can use AHLTA or another EHR
1/19/12 Medical Simulation Associates 29
UNCLASSIFIED
30. FY10 Medical Practice Initiative Projects
Medical Training Evaluation and Review (MeTER) -
$515K
Training Outcomes Research Metrics - $450K
Hospital disaster simulator – CBRNE Based – $2.6M
Redeployment skills evaluation -$800K
Tri Service Medical Simulation Training Consortium -
$2.5M
Anesthesia and Anaphylaxis for Physicians $1.9M
Virtual Sick Call - $773K
Total: $9.6M
1/19/12 Medical Simulation Associates 30
31. FY 11 Medical Practice Initiative Projects
Navy Redeployment Skills Degradation
Multiple Amputee Trainer (MATT) final year
Olfaction training device & study
Medical Simulation Training Consortium Years 2-3
Simulation for Futuristic Surgery (VR Urology)
CBRNE Hospital Incident Management Radiological
Scenarios
Ocular Craniofacial Manikin Advanced Development
Medical Simulation Master’s Degree Program
Student Innovations in Medical Simulation (Skunk Works)
Unfunded request for large web portal hosted by Air Force
Total ~$13.5 Million
1/19/12 Medical Simulation Associates 31
32. FY 12 Medical Practice Initiative
Program Announcements
Breadth of Medical Practice & Disease Frequency Exposure
(MPI-BMP) W81XWH-12-JPC1-MPI-BMP - $8.0M
Cognitive Skill Focused
Procedural Skill Decay and Maintenance (MPI-PSD)
W81XWH-12-JPC1-MPI-PSD - $4.0M
Psychomotor and Procedural Skill Focused
Scope
1) Identify when and why degradation of cognitive/psychomotor and
procedural clinical skills occurs.
2)Create validated analytical tools that can predict the probable onset of
skills degradation and determine, with specificity, when skills have
degraded or will be likely to degrade
3)Propose methods and tools which will enable physicians or surgeons
to preemptively refresh the expected psychomotor/procedural
competencies for their specialty or to preemptively refresh knowledge
and maintain familiarity and fluency across the expected competencies
for their specialty.
1/19/12 Medical Simulation Associates 32
33. Patient Focused Initiative
Strategic Building Blocks (PFI)
Advanced user interface and
interactive technologies for
healthy living, medical practice ,
patient rehabilitation & training Advanced
Virtual Reality
MPI
& Augmented
Reality CCTI
Advanced technology for training Training
Technology
applications leveraging investments of
DoD and Government Partners
Virtual Human
Patients &
Coaches
Adapts therapeutic technology targeting
warfighter readiness and mental health
Mobile
Physical &
Technology
Neurocognitiv
Integration for
Real world benefits: e Therapy
Health &
Applications
Training
-High impact development at reduced
costs, especially for VR-based training JPC-8
NIH – Virtual Rehabilitation,
-Technology highly adaptable to Reality for
Obesity &
Physical and
Neurocognitiv
training Diabetes e
Rehabilitation
-Direct injured warfighter benefit
-Traumatic Brain Injury ICT simCoach
DARPA – Game
-Psychological Health (PTSD, Suicide) & Emotionally
Healing Industry
Expressive
Heroes Technology
-Physical Therapy Characters
-Adaptation of mobile and tele-health
technology PARTNERSHIPS
1/19/12 Medical Simulation Associates 33
UNCLASSIFIED
34. FY10 Patient Focused Initiatives
Vitalize Game Based Wellbeing (Kinect-
based Physical Therapy Coach) $4.3M
Refining medical outcomes deployment
$500K
TBI Rehabilitation Surface -$1.4M
Olfaction & Resilience Research - $4.0M
TOTAL:$10.2M
1/19/12 Medical Simulation Associates 34
35. FY11/12 Patient Focused Initiatives
FY11
Natural Language Processing for Virtual Humans
3D motion tracking for rehabilitation
DARPA: Healing Heroes
TOTAL: ~$5.0M
FY 12 Possibilities (stay tuned)
Virtual Humans for Coaching
Assessment of off the shelf and easily hacked
technology for the rehabilitation, assessment and
therapy environments
Mobile Technology
○ Constantly proposing SBIR topics in this area
1/19/12 Medical Simulation Associates 35
36. Developer Tools for Medical Education
Strategic Building Blocks (DTME)
Transformational open source
advanced developer tools to reduce
development costs and democratize
access to technology.
Affordable MPI
Training
Based on the need to greatly reduce the Content
Creation
CCTI
burden to develop interactive medical &
surgical training content.
CCTI
Character AI
Open Source (OS) promotes low cost and
innovation
Surgical VR
Advanced
Training
Real world benefits: System
Displays &
Interfaces
-Greatly reduced development costs Standards
Online
-Saves development time Portal
-Facilitates content creation OS Practical
Physiology
OS Speech
& Motion
-Greatest need as program matures Engine Recognition
-Opens development to a more diverse
and wider community OS VR
OS Natural OS Medical
-Reduced system procurement costs Language
Anatomy &
Haptic
Asset
Processing Library
-Reduces redundant development Platform
1/19/12 Medical Simulation Associates 36
UNCLASSIFIED
37. Developer Tools for Medical Education
FY 10
Dynamic Holographic Displays & 3D in medical
education - $2.0M
Tri-Service Open Platform for Simulation $3.0M
FY 11
Advanced VR Eyewear Display - $4 Million
FY 12
Public Physiology Research Platform (DTME-PRP)
W81XWH-12-JPC1-DTME-PRP - $7.0M
○ Creation of publicly accessible, free, open-license,
and/or open-source physiology platform
1/19/12 Medical Simulation Associates 37
38. Army and VHA Opportunities
Medical Simulation VA SimLEARN
Training Centers Program Support
TC3 MedCenters www.SimLearn.va.gov
ww.simlearn.va.gov/
index.asp
1/19/12 Medical Simulation Associates 38
39. Navy Opportunities
U.S. Navy is developing an R&D Agenda
and Roadmap for Medical Modeling
Simulation and Training
The approach included a series of facilitated
workshops and a literature review completed in
2011
Findings to be briefed to senior leadership over
next couple months
Stay tuned for resulting initiatives
ICF supported initiative; similar to previous
USAF efforts
1/19/12 Medical Simulation Associates 39
40. Air Force Opportunities
Virtual Medical Center
Request For Information (RFI) (Aug 11)
Solicitation #:
N65236_SNOTE_00025EBE
Agency: SPAWAR
AF Medical Modeling and
Simulation Training Portal
Other VW Efforts
Uses an IDIQ w/Dept of Ag.
POC is LtCol Dominquez
○ manny.dominguez1@us.army.mil
○ 407-208-5663
1/19/12 Medical Simulation Associates 40
41. Other MedSim Opportunities
SBIRs – Write a topic and pursue it!#
BAAs#
USAF AFRL BAA 11-01-HPW
○ Aerospace Medicine, Clinical Research, Human
Performance Research, and Expeditionary Medicine
USA, ARL W91CRB-08-R-0073, Amdt 5, Topic 6B
○ A--Virtual Patient technology with Virtual Worlds
technology Sources Sought - $1.6M #
Commercialization of SBIR developments#
Many good solutions donʼt transition for lack of a solid
business approach and investment#
Buying the IP may be a good market entry strategy….
1/19/12 Medical Simulation Associates 41
42. Simulation Market Drivers
Sim Center access mandatory requirement
for program accreditation and physician
certification#
http://mountsinai.academia.edu/EthanBryson/Papers/1289874/
Role_of_Simulation_in_US_Physician_Licensure_and_Certificati
on#
Rapid expansion in simulation centers#
Growing need for simulation center services#
Sim Center sustainability business models#
HR 855/S616?????
Proposal to allocate $50M/yr for medical simulation
assets #
1/19/12 Medical Simulation Associates 42
43. Simulation Research Opportunities
Overarching Architecture
and Systems Engineering
Approach
Standards and
Interoperability (vs. Open
Source??)
Modular Design Concepts
(enabling a market for
sub components)
Graphic Presented by Dr Roger Smith at MT3 June 2011
VV&A Concepts http://www.modelbenders.com/papers/
RSmith_MT3_Interop_Panel.pdf
Common Definitions and
Enumerations
1/19/12 Medical Simulation Associates 43
44. Simulation R&D Opportunities
Smart Integration
between
Simulation,
Electronic Health
Records &
Telemedicine
Integration of
Virtual Worlds/
Games with other
systems
1/19/12 Medical Simulation Associates 44
45. Collaboration Opportunities
EDGE Innovation Network
Sponsored (facilitated vs. controlled) by GDC4S
Not a profit center for GD
Members collaborate amongst themselves at will
Open, Virtual, Collaborative Network of Industry &
Academia
Many GD competitors are members; over 200 members
$0 full mbrship for academia/non-profits/$0 limited industry
Not a funding source, no contracts or obligation with government
EDGE has multiple domain foci
Currently establishing a Healthcare domain focus and recruiting
members (~50 to date)
Kickoff meeting coming soon
1/19/12 Medical Simulation Associates 45
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EDGE® Innovation Network
Knowledge Management System
EDGE® Innovation Centers (EIC) Network Members
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integrate and demonstrate innovations. This enables rapid adoption & fielding.
www.edge-innovation.com
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c. 2010 General Dynamics. All Rights Reserved ! c. 2010 General Dynamics. All Rights Reserved
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1/19/12 Medical Dynamics. All Rights Reserved
c. 2010 General
Simulation Associates !" 46
c. 2010 General Dynamics. All Rights Reserved
GH
47. Summary
Significant medical and healthcare simulation, training and education
industry exists (~200 US entities), plus foreign#
Lots of applications, customers, needs to be filled#
We have a lot of existing capability to focus on the market#
Many diverse and disconnected players#
Many small mom & pops (or Drʼs and Engineers)#
Lots of academic players (grant vs. mentality)#
Some academic business spinoffs#
No medical simulation industry coordination/organization#
Simulation is by and large an accepted method for medical education,
but…#
Diverse customer base with multiple constituents and drivers#
Fragmented market makes business pursuits challenging#
No civilian Government regulating agency (no FAA equivalent) driving
the requirements#
1/19/12 Medical Simulation Associates 47
48. Summary
Simulation in Healthcare/Medicine where DoD simulation was 25
years ago#
Point solutions & stovepipes#
Lack of integration, limited to no interoperability#
No standardization in design concepts#
Limited standardized curriculum#
Lots of opportunity to apply DoD M&S lessons learned to
medical#
If theyʼll listen and let us!#
We must learn to speak and understand the language of the customer!#
Realize medical IS different! (although much is the same!!)
Orlando is a late bloomer in medical simulation#
But we can make a HUGE difference in moving the timeline to the left!#
1/19/12 Medical Simulation Associates 48
49. Questions?
Bob Heinlein
Medical Simulation Associates
Rheinlein@MedSimAssociates.com
407-719-6212
http://www.linkedin.com/company/medical-simulation-
associates
1/19/12 Medical Simulation Associates 49