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Twitter Business Analysis Q2’15
Revenues and Profits
www.revenuesandprofits.com
Presentation Outline
2
‣ Twitter Overall Revenues And Profits Analysis
‣ Twitter Segment Revenues Analysis
‣ Twitter Key Business Metrics Analysis
Twitter Overall Revenues Analysis
3
Revenues (in $ million)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$502
$436
$479
$361
$312
Revenue YoY Growth
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
124.1%
114.3%
97.4%
74.0%
60.9%
Twitter Profits Analysis
4
Profit Margins
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
-27%
-37%
-26%
-49%-46%
-26%
-34%
-20%
-45%-48%
67%67%
71%
65%68%
Gross Margin Operating Margin Net Margin
Net Profit (Loss) (in $ million)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
-$137
-$162
-$125
-$175
-$145
Twitter Business Segment Revenues Analysis
5
Business Segments Revenue Share
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
10.0%10.9%9.8%11.4%11.1%
90.0%89.1%90.2%88.6%88.9%
Advertising Services Data Licensing and Other
Business Segments Revenues (in $ million)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$50
$48
$47
$41
$35
$452
$388
$432
$320
$277
Advertising Services Data Licensing and Other
Twitter Geographic Segment Revenues
Analysis
6
Geographic Segments Revenue Share
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
36.1%33.7%34.2%33.5%32.6%
63.9%66.3%65.8%66.5%67.4%
US International
Geographic Segments Revenues (in $ million)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$181
$147
$164
$121
$102 $321
$289
$315
$240
$210
US International
Twitter Mobile/Desktop Advertising Revenues
Analysis
7
Advertising Revenue Share by Device
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
12.0%11.0%12.0%15.0%19.0%
88.0%89.0%88.0%
85.0%
81.0%
Mobile Desktop
Advertising Revenues by Device (in $ million)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$54
$43
$52
$48
$53
$398
$346
$380
$272
$225
Mobile Desktop
Twitter Monthly Active Users (MAUs) Analysis -
Total MAUs
8
Total MAUs (in million)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
304302
288284
271
Total MAUs YoY Growth
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
24.3%
22.4%
19.5%
18.4%
12.2%
Twitter Monthly Active Users (MAUs) Analysis -
MAUs by Geography
9
MAUs by Geography (in million)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
239236
225221
211
6565636360
US MAUs International MAUs
MAUs Geography Share
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
78.6%78.1%78.1%77.8%77.9%
21.4%21.5%21.9%22.2%22.1%
US MAUs International MAUs
Copyright And Disclaimer
10
‣ The content in this presentation is available under Creative Commons Attribution-
NonCommercial (CC BY-NC) license. The license details are available at https://
creativecommons.org/licenses/by-nc/4.0/ .
‣ The presentation is for informational and educational purposes only. You should
consult your investment advisors for any advice on buying or selling of stocks of the
companies analyzed in the presentation.
‣ The financial analysis provided in the presentation was done using publicly available
information in the company filings. While we take utmost care in using the right
numbers for our analysis, we provide no warranty of the accuracy of information, text,
or graphics contained in the presentation. If you observed any errors in any of the
numbers or analysis, please write to us. Our contact details are available over our
website.
‣ We expressly disclaim all liability arising out of errors or misuse or misinterpretation of
any information provided in this presentation.
Thank You
Revenues and Profits
www.revenuesandprofits.com

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Twitter business analysis q2 2015

  • 1. Twitter Business Analysis Q2’15 Revenues and Profits www.revenuesandprofits.com
  • 2. Presentation Outline 2 ‣ Twitter Overall Revenues And Profits Analysis ‣ Twitter Segment Revenues Analysis ‣ Twitter Key Business Metrics Analysis
  • 3. Twitter Overall Revenues Analysis 3 Revenues (in $ million) Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 $502 $436 $479 $361 $312 Revenue YoY Growth Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 124.1% 114.3% 97.4% 74.0% 60.9%
  • 4. Twitter Profits Analysis 4 Profit Margins Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 -27% -37% -26% -49%-46% -26% -34% -20% -45%-48% 67%67% 71% 65%68% Gross Margin Operating Margin Net Margin Net Profit (Loss) (in $ million) Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 -$137 -$162 -$125 -$175 -$145
  • 5. Twitter Business Segment Revenues Analysis 5 Business Segments Revenue Share Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 10.0%10.9%9.8%11.4%11.1% 90.0%89.1%90.2%88.6%88.9% Advertising Services Data Licensing and Other Business Segments Revenues (in $ million) Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 $50 $48 $47 $41 $35 $452 $388 $432 $320 $277 Advertising Services Data Licensing and Other
  • 6. Twitter Geographic Segment Revenues Analysis 6 Geographic Segments Revenue Share Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 36.1%33.7%34.2%33.5%32.6% 63.9%66.3%65.8%66.5%67.4% US International Geographic Segments Revenues (in $ million) Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 $181 $147 $164 $121 $102 $321 $289 $315 $240 $210 US International
  • 7. Twitter Mobile/Desktop Advertising Revenues Analysis 7 Advertising Revenue Share by Device Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 12.0%11.0%12.0%15.0%19.0% 88.0%89.0%88.0% 85.0% 81.0% Mobile Desktop Advertising Revenues by Device (in $ million) Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 $54 $43 $52 $48 $53 $398 $346 $380 $272 $225 Mobile Desktop
  • 8. Twitter Monthly Active Users (MAUs) Analysis - Total MAUs 8 Total MAUs (in million) Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 304302 288284 271 Total MAUs YoY Growth Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 24.3% 22.4% 19.5% 18.4% 12.2%
  • 9. Twitter Monthly Active Users (MAUs) Analysis - MAUs by Geography 9 MAUs by Geography (in million) Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 239236 225221 211 6565636360 US MAUs International MAUs MAUs Geography Share Q2’14 Q3’14 Q4’14 Q1’15 Q2’15 78.6%78.1%78.1%77.8%77.9% 21.4%21.5%21.9%22.2%22.1% US MAUs International MAUs
  • 10. Copyright And Disclaimer 10 ‣ The content in this presentation is available under Creative Commons Attribution- NonCommercial (CC BY-NC) license. The license details are available at https:// creativecommons.org/licenses/by-nc/4.0/ . ‣ The presentation is for informational and educational purposes only. You should consult your investment advisors for any advice on buying or selling of stocks of the companies analyzed in the presentation. ‣ The financial analysis provided in the presentation was done using publicly available information in the company filings. While we take utmost care in using the right numbers for our analysis, we provide no warranty of the accuracy of information, text, or graphics contained in the presentation. If you observed any errors in any of the numbers or analysis, please write to us. Our contact details are available over our website. ‣ We expressly disclaim all liability arising out of errors or misuse or misinterpretation of any information provided in this presentation.
  • 11. Thank You Revenues and Profits www.revenuesandprofits.com