Twitter's quarterly revenues and profits declined in Q2 2015 compared to the previous year. Revenues were $312 million, a 60.9% increase year-over-year but lower than previous quarters. Net losses were $145 million. The majority of Twitter's revenues continued to come from advertising services (88.9%) while international markets accounted for 67.4% of revenues. Monthly active users grew 12.2% year-over-year to 271 million but slowed from previous quarters.
5. Twitter Business Segment Revenues Analysis
5
Business Segments Revenue Share
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
10.0%10.9%9.8%11.4%11.1%
90.0%89.1%90.2%88.6%88.9%
Advertising Services Data Licensing and Other
Business Segments Revenues (in $ million)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$50
$48
$47
$41
$35
$452
$388
$432
$320
$277
Advertising Services Data Licensing and Other
6. Twitter Geographic Segment Revenues
Analysis
6
Geographic Segments Revenue Share
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
36.1%33.7%34.2%33.5%32.6%
63.9%66.3%65.8%66.5%67.4%
US International
Geographic Segments Revenues (in $ million)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$181
$147
$164
$121
$102 $321
$289
$315
$240
$210
US International
7. Twitter Mobile/Desktop Advertising Revenues
Analysis
7
Advertising Revenue Share by Device
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
12.0%11.0%12.0%15.0%19.0%
88.0%89.0%88.0%
85.0%
81.0%
Mobile Desktop
Advertising Revenues by Device (in $ million)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
$54
$43
$52
$48
$53
$398
$346
$380
$272
$225
Mobile Desktop
8. Twitter Monthly Active Users (MAUs) Analysis -
Total MAUs
8
Total MAUs (in million)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
304302
288284
271
Total MAUs YoY Growth
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
24.3%
22.4%
19.5%
18.4%
12.2%
9. Twitter Monthly Active Users (MAUs) Analysis -
MAUs by Geography
9
MAUs by Geography (in million)
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
239236
225221
211
6565636360
US MAUs International MAUs
MAUs Geography Share
Q2’14 Q3’14 Q4’14 Q1’15 Q2’15
78.6%78.1%78.1%77.8%77.9%
21.4%21.5%21.9%22.2%22.1%
US MAUs International MAUs
10. Copyright And Disclaimer
10
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