The slides from my intro to the workshop I facilitated together with Luca Rosati at the VIII Italian IA Summit in Bologna, Nov 2014. The slides deal with the general principles and the little story that was used as a catalyst for the exercise. I added a few notes for clarity.

1. ANDREAS @RESMINI
THE SENSE-MAKING FRAGRANCE
PRE-CONF WORKSHOP - ITALIAN IA SUMMIT 2014
WITH LUCA ROSATI

3. (I START OUT WITH THE
“SUPERMAN RETURNS” STORY
ME AND LUCA TOLD IN
“PERVASIVE IA”, HOW THE
MAN OF STEEL IS EXACTLY
LIKE US (SORT OF))

4. KRAM ← KREMJA

5. KRAM → CRAM

6. (HERE GOES SOME GOOFY
THEATRE WITH A VICTIM
FROM THE AUDIENCE TO
EXPLAIN HOW PHYSICAL
BEHAVIOR AND VERBAL
UTTERANCES GO TOGETHER)

7. ABBRACCIARE

9. EMBODIMENT

10. (EMBODIMENT AS THE ROOT OF
OUR MAKING ARCHITECTURES,
BOTH IN PHYSICAL, DIGITAL,
AND BLENDED SPACES)

12. (HERE I TELL A LITTLE STORY
ABOUT MOVING FROM SICILY TO
BOLOGNA, LANGUAGE AND
AFFORDANCES, AND HOW THE
WAY WE EXPERIENCE REALITY
IS PRIMARILY SPATIAL)

14. (CROSS-CHANNEL
ECOSYSTEMS PRESENT
INTERESTING CHALLENGES
WAY BEYOND WHAT A SINGLE
ARTIFACT CAN THROW AT US)

15. EMERGENCE

16. ACTIONABILITY

17. CO-CREATION

18. (AND HERE COMES THE MAIN
STORY AND THE SETUP FOR THE
EXERCISE. IT ALL REVOLVES
AROUND THE CHALLENGES WE
HAD TO OVERCOME TO SEND MY
DAUGHTER TO A SUMMER
SCHOOL IN FRANCE)

19. I’D LOVE TO STUDY SOME
FRENCH THIS SUMMER

20. YOU CAN PROBABLY ENROLL AT
A SUMMER SCHOOL IN FRANCE

21. REALLY?

22. YEAH, SURE, WHY NOT?

23. FRANTICALLY SEARCHES
(THE INTERNET FOR INFO)

24. FACTOR #1
WEBSITE

25. FACTOR #2
LOCATION

26. PARIS
FRANCE

27. https://www.flickr.com/photos/pedrosimoes7/124758243

28. JOHN CLEESE AS “THE SCHOOL”

29. A SPECTRAL TARSIER AS “ME”

30. THE SCHOOL’S WEBSITE

31. THE SCHOOL’S WEBSITE
AIRLINE
FLIGHT NUMBER:

32. “WHAT? BOOK THE FLIGHT FIRST?”

33. “HRMPF”
TO: SCHOOL IN FRANCE
FROM: SLIGHTLY ANNOYED PARENT
DEAR SCHOOL, HOW CAN I BOOK A
RATHER EXPENSIVE FLIGHT WHEN I DO
NOT EVEN KNOW IF YOU CAN ENROLL
MY DAUGHTER AT ALL?
THANKS

34. ...

35. ...

36. “HRMPF (II)”
TO: SCHOOL IN FRANCE
FROM: SLIGHTLY MORE ANNOYED PARENT
DEAR SCHOOL, APPARENTLY YOU DID NOT
RECEIVE MY PREVIOUS MESSAGE. QUESTION
WAS: HOW CAN I BOOK A RATHER EXPENSIVE
FLIGHT WHEN I DO NOT EVEN KNOW IF YOU
CAN ENROLL MY DAUGHTER AT ALL?
THANKS

37. ...

38. ...

39. “HRMPF (III)”

40. “HALLÓ?”

41. “BOOK THE FLIGHT FIRST? #@!”

42. “YES”

43. “SWEAR YOU HAVE A SLOT FOR HER”

44. “SURE. I SWEAR”

45. LEGALLY BINDING VALUE
(OF THAT ASSURANCE: 0)

46. TEENAGER GETTING RESTLESS. “ALRIGHT”

47. THE AIRLINE’S WEBSITE

48. THE AIRLINE’S WEBSITE
PERSON PICKING UP IN PARIS:
PASSPORT NUMBER:

49. “HRMPF (IV)”

50. “I NEED THE NAME OF YOUR CHAFFEUR”

51. “IMPOSSIBLE”

52. “WE DECIDE 3 DAYS BEFORE DEPARTURE”

53. “WRITE SOMETHING AND CHANGE IT LATER”

54. “WHA?”

55. “HELLO, AIRLINE?”

56. “YES HOW CAN WE HELP YOU?”

57. (VENT, COMPLAIN AND MOAN)

58. “WRITE YOUR NAME THEN CALL US TO CHANGE IT”

59. “CAN’T I DO IT VIA YOUR WEBSITE?”
TOTALLY FAKED NAME:
A REAL PERSON:

60. “NO”

61. THE AIRLINE’S WEBSITE
UNACCOMPANIED MINOR
YOUR BOOKING IS CONFIRMED

62. THE SCHOOL’S WEBSITE
UNACCOMPANIED MINOR FEE:
TAXI PICKUP FEE:

63. THE SCHOOL’S WEBSITE
UNACCOMPANIED MINOR FEE:
X
TAXI PICKUP FEE:

64. THE SCHOOL’S WEBSITE
PROPOSAL COMPLETED
YOUR TOTAL IS
AN INSANE AMOUNT OF MONEY
WILL MAIL TO CONFIRM ENROLLMENT
WILL MAIL FOR PAYMENT

65. “WHA?”

66. ...

67. ...

68. HALLÓ!
TO: VERY ANNOYED PARENT
FROM: SCHOOL IN FRANCE
DEAR PARENT, PAY (INSANE AMOUNT
OF MONEY + 300 EUR) AND YOUR
DAUGHTER IS ENROLLED.
TX BYE

69. TO: SCHOOL IN FRANCE
FROM: HORRIBLY ANNOYED PARENT
DEAR SCHOOL, WHY SHOULD I PAY
300 EUR MORE THAN WHAT YOU
TOLD ME WHEN I CHECKED OUT?
F@#% YOU.

70. (10 MINUTES LATER)
TO: VERY ANNOYED PARENT
FROM: SCHOOL IN FRANCE
DEAR PARENT, YOU ALSO NEED THE
TAXI PICKUP WHICH COSTS 300 EUR
BOTH WAYS.
TX BYE (PAY IF YOU WANT IN)

71. “(FLIGHT IS ALREDY BOOKED. @#%!)”

72. THE VERY WEIRD PAYMENT WEBSITE
WELCOME TO PAYMENTS!
PLENTY OF GIBBERISH
CONFIRM. CLICK ONCE. WAIT.
IN CASE OF ERRORS, MAIL SOMEONE

73. (1 DAY LATER)
TO: HORRIBLY ANNOYED PARENT
FROM: SCHOOL IN FRANCE
DEAR PARENT, YOU PAID. GOOD.
COULD YOU PLEASE SCAN THE
MINOR’S PASSPORT AND SEND IT TO
THIS MAIL?
TX BYE

74. TO: SCHOOL IN FRANCE
FROM: NEANDERTHAL-MODE PARENT
DEAR SCHOOL, KINDLY GO #%&!
YOURSELVES. NO WAY I’M SENDING
HER PASSPORT TO YOU THIS WAY.
(DID I SAY F@#% YOU?)

75. ...

76. ...

77. HALLÓ!
TO: NEANDERTHAL-MODE PARENT
FROM: SCHOOL IN FRANCE
DEAR PARENT, NOT A PROBLEM. SHE
WILL HAND IT TO RECEPTION WHEN
SHE ARRIVES. IT’S GOING TO BE A
GREAT SUMMER CAMP!
TX BYE

78. SO MANY THINGS
ARE BROKEN

79. TRUST

80. FLOW

81. OWNERSHIP

82. ETHICS

83. THEY HAVE NOTHING
TO DO WITH

84. FORMS

85. INTERACTIONS

86. GESTURES

88. (EVEN THOUGH THE WHOLE
PROCESS FELT LIKE THEY
WERE ASKING FOR SOME
BOLD GESTURES ON MY SIDE)

89. THEY HAVE EVERYTHING
TO DO WITH

90. INFORMATION
ARCHITECTURE

91. A POSTDIGITAL
WORLD

92. CROSS-CHANNEL
EXPERIENCES

93. PRODUCTS ARE
SERVICES

94. SERVICES ARE PART OF
ECOSYSTEMS

95. SO LET’S MAP THESE
ECOSYSTEMS

96. CONSIDER THESE
ELEMENTS

97. ACTOR LOCATION
INFORMATION
TASK CHANNEL

98. THEN FIGURE OUT THEIR
CORRELATIONS

99. READY? LET’S GET STARTED
ALL GROUPS GO