Google Analytics is one of the most powerful tools for monitoring and analyzing traffic on your website. It gives you enormous data on who is visiting your site, what they are looking for, and how they are getting to your site. There is so much data available that it is easy to get lost in this data. Things get even more complex when it comes to client reporting. Marketers and Ad Agencies often use excel for preparing Google Analytics Reports but this is tedious and time consuming.
When it comes to client reporting, especially Google Analytics data, it is crucial to present this huge data in a meaningful way. Data visualization becomes tremendously important in this regards. Reportgarden solves this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Google Analytics Report.
The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge timesaver.
Key sections to included in a Google Analytics Report:
1. Overall Website Performance
2. Vistor Sessions
3. Organic Sessions Data
4. Traffic Sources/Mediums
5. Top Refferal Sites
6. Browser Report
7. Device Report
8. Traffic Sources by City
9. Traffic Sources by Country
10. Top Landing Pages
11. Visitor Acquisition Efficiency Analysis Report
12. Mobile Performance Report
13. Content Efficiency Report
14. Page Flow
15. Recommendations
SVETLANA YONCHEVA Evolution of digital marketing.pdf
Google Analytics Reports
2. Website Performance Report
2,728 -27.35%
1,982
SESSIONS
1,859 -27.81%
1,342
NEW USERS
68.15 -0.65%
67.71
% NEW SESSIONS
40.69 -5.26%
38.55
BOUNCE RATE (%)
00:02:51 3.00%
00:02:57
AVG SESSION DURATION(SECONDS)
822 -18.98%
666
ORGANIC SEARCHES
%
%
%
%
Visitor Sessions
Sessions
Sessions Past Sessions
1. Aug 3. Aug 5. Aug 7. Aug 9. Aug 11. Aug 13. Aug 15. Aug 17. Aug 19. Aug 21. Aug 23. Aug 25. Aug
2. May 4. May 6. May 8. May 10. May 12. May 14. May 16. May 18. May 20. May 22. May 24. May 26. May 28. May 30. May1. Jun
0
100
200
300
Page Views
Page Views
Unique Page Views
Page Views Unique Page Views
1. Aug 3. Aug 5. Aug 7. Aug 9. Aug 11. Aug 13. Aug 15. Aug 17. Aug 19. Aug 21. Aug 23. Aug 25. Aug
0
500
1000
1500
0
200
400
600