A presentation given to the second year marketing degree students at University of Derby on 24 February 2011, introducing them to social media and discussing how it can be used in business. Includes some interesting consumer and business to business examples and a ten step plan to creating a social media plan that will successfully support brand marketing.

1. Applying social media to business marketing Presentation to University of Derby 2 nd Year marketing students, Thursday 24 February 2011 Image: http://engravedword.com/wp-content/uploads/2010/06/social-networks-logos.jpg

3. Me (in numbers) 15 years in sales & marketing 220 Blog posts on The Marketing Assassin over 2 years £5m Approx client billings 1999 – 2010 1422 Twitter following 334 Linkedin contacts 2010 When I became a CIM Chartered Marketer 160,000 Total approx blog readership 0 No of university lectures before today

6. What is social media? ‘ Websites you can use to interact with people around the world’. Microsoft ‘ A set of technologies and channels targeted at forming and enabling a potentially massive community of participants to productively collaborate’. Gartner ‘ A term used to describe the type of media that is based on conversation and interaction between people online’. A Kaplan

7. What social media isn’t...

9. What social media is A rise in conversation engagement sharing solving

14. Why social media isn’t working as well for business Image: http://engravedword.com/wp-content/uploads/2010/06/social-networks-logos.jpg

17. Social media and business http://www.realfresh.tv/wp-content/uploads/images/2010/10/social-media-logo.jpg Q: Isn’t it all just marketing?

18. Twin track social media strategies http://farm3.static.flickr.com/2755/4383040372_08aca02b4c_z.jpg

45. Still need convincing...?