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Challenging an oxy-moron: beautiful local government websites
Politics aren’t beautiful
Challenging an oxy-moron: beautiful local government websites
Challenging an oxy-moron: beautiful local government websites
Challenging an oxy-moron: beautiful local government websites
Challenging an oxy-moron: beautiful local government websites
Focus on user’s needs
Establish content governance
Prepare to fight for it!
Busy isn’t beautiful
Challenging an oxy-moron: beautiful local government websites
Challenging an oxy-moron: beautiful local government websites
Challenging an oxy-moron: beautiful local government websites
Challenging an oxy-moron: beautiful local government websites
Keep it simple
Invest in beautiful imagery
Accessibility is not a barrier for innovation
‘Above the fold’ isn’t beautiful
“We’re not trying to fit the whole
website into it!”
Challenging an oxy-moron: beautiful local government websites
Challenging an oxy-moron: beautiful local government websites
Challenging an oxy-moron: beautiful local government websites
It’s okay to scroll
Chunky is good!
White space is your friend
Ingredients for making beautiful
website experiences
#1 Simple, clean design with
minimal clutter will go a long way
#2 Leverage technology and
design the experience
#3 Designing for everyone, means
designing for everyone
Beautiful* websites actually work
better
*Beautiful = Usable + Responsive
+ Accessible
Challenging an oxy-moron: beautiful local government websites

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Challenging an oxy-moron: beautiful local government websites