2. What is SEO?
SEO stands for (search engine optimization)
SEO is the process of optimizing your website to
get traffic from free, organic, natural search
results on search engines.
4. SEO History (Algorithms)
Florida : keyword stuffing
pages with no theme (talking about
watches and food at the same time)
Austin: Hidden text with white color( for search
engine not user) , meta keyword tag overload
Brandy: updating to algorithm so that the robots
could understand the content using pattern,
analyzing the anchor text.
2007 universal: not just an update it changed
how Google SE look
5. Caffeine: index improve (indexing the websites
faster)
PANDA: Attacks pages with
Poor content
Duplicated content
Low content & high Ads
Auto generated content
Squeeze pages (popup pages)
Doorway pages (links that takes you to false websites)
Meta refresh (pages that auto refresh and take you to
other website)
Bad guest Posts (B.L from low quality blogs)
6. PENGUIN:
fights against spam sites
link schemes (manipulating the
number of links pointing to the page)
Back links from non-
relevant pages
Comments in blogs and
forums with the Back Links
Paid Links
Get rid of bad back links
by Disavowing them
7. HUMMING BIRD:
Focuses on increasing the user
experience
Google always had synonyms, but with
Hummingbird it is also able to judge
context
judging the intent of a person carrying
out a search, to determine what they
are trying to find out.
The Hummingbird approach should be
inspirational to anyone managing and
planning content.
Think about why people are looking for
something rather than what they are
looking for.
9. On-Page SEO (on-site)
On page SEO is the SEO practices and tactics
that you do inside your website to increase its
rank.
Content of Page
Meta Tags
Internal Links
Canonical URL
Site Map
Site performance
10. Content of Page
Content Quality:
Do you offer real value?
A unique, different, useful content and that they
won’t find elsewhere?
If you’re selling something, do you have a simple
brochure with the same information that can be
found on hundreds of other sites?
Content Freshness:
Fresh content means new content.
11. Keyword Research
how to find those most beneficial keywords that has
high volume of searches so that your website can be
ranked easily for those keywords?
If lots of people have already targeted those high
volume keywords so it is very hard to get rank on
those keywords. (High competition)
So we have to find those keywords that have enough
searches as well as level of competition is low.
This is where keyword research comes into the
action.
12. Keyword Analysis tools
Keyword planner
Moz keyword explorer
Google Trend
Addition of Images and videos:
Adding pictures to the content makes it more
attractive to the user
Add targeted keywords to the image name
Add small size images to make your page speed
fast
large size image will take a time to open and get
your ranking down.
Videos Make users stay longer in the page.
13. How to choose a keyword?
Ask yourself..
Is the keyword relevant to your website's content?
Will searchers find what they are looking for on your
site when they search using these keywords?
Will they be happy with what they find?
Will this traffic result in your organizational goals?
Keyword Usage:
Using the keywords in the content in a proper way
that doesn’t affect the quality of content.
Try to make the keyword in the heading, the first
sentence in the paragraph.
14. Meta Tags
Meta Keyword : A type of meta tag that appear in
the HTML code of a Web page and help tell
search engines what the topic of the page is
about.
<meta name="keywords" content=“SEO, Meta tags,
content optimization">
Meta description: Is a 160 character snippet, a
tag in HTML, that summarizes a page's content.
15. Title Tag - This is the text you'll see at the top of
your browser. Search engines view this text as
the "title" of your page.
Headings:
Use heading tags to highlight headings or sub-
headings and requisite points.
16. Internal Links
Link between your website pages
(Anchor text)
clickable text in a hyperlink
Note That:
o various anchors from a single page do not offer
much value.
o if a page includes the anchor text “SEO” a
number of times, it is not helpful.
o it is better to use variation in your text
“SEO”,”Learn SEO”
o The surrounding text matters. This is important
when the anchor text doesn’t have much context
or value and so the search engines use the
17. Canonical URL
A unique URL name for each page that is preferred
to be relevant to the page content.
Site Map
Submit your website map to Google for a better
indexing to your website.
What is crawling and what is the indexing?
Site performance
Liter websites that are easy to load usually get
higher traffic than the heavy ones.
18. Off-Page SEO (Off-site)
Off-page SEO is the SEO practices and tactics
that you do outside your website to increase its
rank.
External backlinks
Social networks
Blogs
19. External backlinks:
It’s a links that refer to your website from another
website.
Google usually take it as an authority sign to your
website.
But it’s quality not quantity
What are Page authority & Domain authority?
Social networks:
Social networks like facebook, twitter, G+, pintrest,
instagram and more can bring good traffic to your
website.
Blogs:
Blog are a good platform to get a high authority backlink
but only if you have a good contented blog.
20. Analyzing a website:
www.moz.com / www.alexa.com
How to know the website PA and DA?
Moz toolbar
WHAT IS THE WEBSITE SPAM SCORE?
1 to 4 safe / 5 to 7 be careful / 8 and up you need to
take a serious action
What does Bounce Rate, Daily Pageviews per
Visitor, Daily Time on Site mean, Search Visits?