Content Strategy Summit 2014: Polishing Your Content Publishing Process
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Presented at the Content Strategy Summit, August 19, 2014. You're starting to incorporate content strategy into your organization, building up (or elbowing your way into) a process that shepherds content from concept to implementation. And yet: there are bottlenecks and broken tools, slowdowns and workarounds. Despite the big ideas and deliverables, the process of producing and publishing content is still awfully messy. Luckily, you've got the skills to improve it. The content strategy work you're already doing can help identify and untangle the knots in your team and workflow, and lead to a more sustainable content production process.
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Content Strategy Summit 2014: Polishing Your Content Publishing Process
- 1. Polishing Your Content Publishing Process Content Strategy Summit August 19, 2014 Lisa Maria Martin | @redsesame
- 3. Process?
- 5. Famous Writers’ Sleep Habits & Literary Productivity h"p://www.brainpickings.org/wp-‐content/uploads/2013/11/sleepproducBvitywriters_1500_1.jpg
- 6. The Daily Routines of Famous Creative People h"ps://podio.com/site/creaBve-‐rouBnes
- 7. (Let’s watch a movie)
- 14. The Process™
- 15. The Process™
- 16. The Process™
- 17. The Process™
- 18. The Process™
- 19. If only publishing content were this easy.
- 20. Content strategy was supposed to make everything perfect.
- 21. Our workflow still has challenges.
- 24. Workarounds
- 27. Spend time on content, not firefighting.
- 29. Use your skills.
- 30. You’re already thinking about: Communication goals
- 31. You’re already thinking about: Communication goals Production
- 32. You’re already thinking about: User needs
- 33. You’re already thinking about: User needsAuthor
- 34. You’re already thinking about: Inventories & audits
- 35. You’re already thinking about: Inventories & auditsProcess
- 36. You’re already thinking about: Tools & channels
- 37. You’re already thinking about: Tools & channels Writing & editing
- 38. You’re already thinking about: Sustainable pages
- 39. You’re already thinking about: Sustainable pages workflows
- 41. The Process™
- 43. The Process™
- 55. • Roles & responsibilities Pay attention to: h"ps://www.flickr.com/photos/calsidyrose/4925267732
- 56. • Roles & responsibilities • People Pay attention to: h"ps://www.flickr.com/photos/calsidyrose/4925267732
- 57. • Roles & responsibilities • People • Timing Pay attention to: h"ps://www.flickr.com/photos/calsidyrose/4925267732
- 58. • Roles & responsibilities • People • Timing • Tools Pay attention to: h"ps://www.flickr.com/photos/calsidyrose/4925267732
- 59. • Write it. Make it visible: h"ps://www.flickr.com/photos/jdhancock/7886707854
- 60. • Write it. • Draw it. Make it visible: h"ps://www.flickr.com/photos/jdhancock/7886707854
- 61. • Write it. • Draw it. • Share it. Make it visible: h"ps://www.flickr.com/photos/jdhancock/7886707854
- 63. Is there a disconnect?
- 64. Is your team out of order?
- 65. Are your resources scarce?
- 66. Are you using the wrong tools?
- 67. Blame the CMS!
- 69. Now what?
- 72. Advocate for a better process. h"ps://www.flickr.com/photos/48685334@N00/4564784920
- 73. Advocate for a better process. • Approach h"ps://www.flickr.com/photos/48685334@N00/4564784920
- 74. Advocate for a better process. • Approach • People h"ps://www.flickr.com/photos/48685334@N00/4564784920
- 75. Advocate for a better process. • Approach • People • Resources h"ps://www.flickr.com/photos/48685334@N00/4564784920
- 76. Advocate for a better process. • Approach • People • Resources • Tools h"ps://www.flickr.com/photos/48685334@N00/4564784920
- 81. Enjoy coloring.
- 82. Thank you. Lisa Maria Martin | @redsesame