When you fail to plan, plan to fail. Cliches aside, a strong marketing plan can help you build a focused marketing department that produces at a high level. Red Bamboo Marketing's simple and streamlined marketing plan template was built specifically for growing businesses that need a straightforward and powerful tool to kickstart their marketing efforts. For more templates like this, visit http://redbamboomarketing.com.

1. 2016Marketing
Plan

2. Backgrou
nd Understanding your company, your
market, and your competition.

3. Company
What you do:
o Point 1
o Point 2
What makes you different:
o Point 1
o Point 2
o Point 3

4. Brand
Messaging Identity Tone of Voice

5. Competitor 1
o Messing/brand review
o Creative review
o Social review
o What makes them special
o What are their weaknesses
o Market share

6. Market
Size of Market:
o Increasing or decreasing
Trends:
o Trend 1
o Trend 2
o Trend 3
What they want:
o What’s currently selling and what is going to sell

7. Strategy Bringing together your customers,
products and messaging.

8. Target: Buyer Persona 1
o Which product/solution do they buy from you?
o Which region/industry?
o Title
o Pain Points
o Drivers for decisions

9. Products
Product Name:
o Name here
Features:
o Feature 1
o Feature 2
o Feature 3

10. Product Messaging
Benefits:
o Benefit 1
o Benefit 2
o Benefit 3
Positioning Statement (Products + Customers +
Messaging):
We provide X to Y to help them Z.

11. Tactics How to execute your strategy

12. Channels
List of tactics (PPC, SEO, Blogging, etc.)

13. Frequency
How often you’ll message to each channel

14. Timelines
Calendar for execution (Channels + Frequency)

15. Measure How we measure campaign
success

16. KPIs
List ways you will measure success for each tactic

17. Baselines
List starting points for each tactic. Where are we
now?

18. Goals
List goals for each tactic. Where should we be &
when?

19. Resource
s The people, assets and budgets

20. Credibility
o Customer references/testimonials
o Case studies
o Published articles
o Expertise
o Certifications

21. Marketing Staff Resources
Company Resources:
o Resource 1: List responsibilities
o Resource 2: List responsibilities
Agency Resources:
o Resource 1: List responsibilities
o Resource 2: List responsibilities
o Resource 3: List responsibilities

22. Budgets
Fixed Expenses:
o Agency Fee
o Technology Fees
External Budgets:
o Advertising Budget:
o Freelance Budget:
o Budget #3: