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HI.   I’m Lara McCulloch-Carter
 
 
 
 
WHY WE’RE HERE
SHOW OF HANDS
HOW TO  WIN FRIENDS  &  INFLUENCE PEOPLE
6 WAYS TO MAKE PEOPLE LIKE YOU Become genuinely interested in other people. Smile. Remember that a man’s name is to him th...
6 WAYS TO MAKE PEOPLE LIKE YOU . ENGAGE . BE APPROACHABLE . CONNECT . LISTEN . ADD VALUE . BE AUTHENTIC
SO, WHAT DOES THIS HAVE TO DO WITH  SOCIAL MEDIA ?
the way that we make friends & influence people   HASN’T CHANGED …
WHERE WE DO IT   has
and that’s what   SCARES   a lot of people
(that is why I am here)
LET’S TALK  SOCIAL MEDIA
we no longer  SURF  the web…
WE  SHAPE  IT
 
USER CREATED  CONTENT SHARED IN A SOCIAL ENVIRONMENT
PERCEIVED  CHALLENGES  OF SOCIAL MEDIA
social media is   SCARY   technology
social media is   simply put OLD FASHIONED   conversations happening online
you can’t   CONTROL   the message
you can’t   CONTROL   the message  even without social media
it takes   TOO MUCH TIME
it takes   AS MUCH TIME  as you would like it to take
ADVANTAGES
LOW COST
BRANDING
products used to be BRANDS
and these are BRANDS
now,  YOU + I  are   BRANDS
LEVEL THE PLAYING FIELD
Regional Magazines TheKnot.com Gown gallery Real weddings Local resources Personalized tools 24/7 community Registry Onlin...
capital investment to date: $350 MILLION
 
THE KNOT .   3.2 million unique visitors WEDDING BEE .  3 million unique visitors
capital investment to date: LESS THAN $10,000
KNOWLEDGE
what are people saying about  YOU  and your  COMPETITORS ? what are your competitors saying and how are they  ENGAGING OTH...
 
. engadget  BLOGS . 190   blog  COMMENTS . someone  PINGS  Kryptonite . Kryptonite issues a  FORMAL PRESS RELEASE
Source: CNN Money
 
reducing  NEGATIVE   word of mouth by 1% INCREASED  revenue  300x  more than increasing  POSITIVE word of mouth by 1% Sour...
WORD OF MOUSE
good ideas SPREAD
 
. OVER  100,000++ VIEWS  ON YOUTUBE . PICKED UP BY  MAJOR NEWS NETWORKS
 
more importantly, it CHANGED  the way Comcast DID BUSINESS
 
 
SEARCHABILITY
THE IDEA . launch a free chequing  account for the under 25  group in Northern Alberta
 
THE RESULTS . • 63,431 site visits • 197,529 page views • 3:14 average visit • 80,726 YouTube views • 906 blog comments • ...
SO, WHY HAS SOCIAL MEDIA BECOME SO   IMPORTANT
 
consumers have been  BOMBARDED   with  marketing-centric noise
THIS HAS BRED   MISTRUST
DISCON  NECTION
AND A DESIRE FOR CONTROL
they’ve STOPPED  listening
THEY WANT TO BE   LISTENED TO …
THEY WANT TO BE   LISTENED TO …   engaged inspired empowered included respected WOWed
find out where they’re having CONVERSATIONS
AFTER ALL, THAT’S WHERE THEY   SHARE  …
what they  LOVE
what they  HATE  AND…
they’re spreading  FAST
they’re lasting  FOREVER
SO, IF YOU’RE NOT   LISTENING
how do you know what people are saying about  YOU ?
IF YOU WANT TO TALK TO YOUR CUSTOMERS, YOU NEED TO GO WHERE THE  CONVERSATION  IS
 
don’t be   SCARED
become a part of the   COMMUNITY
let’s just   FOCUS  on a few communities
BLOGGING
A  BLOG  IS  BASICALLY A FREE WEBPAGE, AUTHORED BY AN INDIVIDUAL OR A GROUP, THAT CONTAINS POSTS ABOUT ANY SUBJECT IN REVE...
nearly  1 in 4  consumers read blogs for buying decisions 44%  of consumers read other consumer’s reviews + comments Sourc...
BLOG NAME POST COMMENTS SUBSCRIBE SEARCH NAVIGATE
They are used to  SPREAD   IDEAS INSPIRE & ENRICH ENGAGE HUMANIZE  BUILD FOLLOWERS SEO
 
 
 
Little Debbie used social media to  BUILD BUZZ + FANS
THE IDEA . send sample boxes to 50  mom bloggers, no strings  attached give away 3 identical boxes  to each blogger’s read...
 
THE RESULTS in 5 wks. 98 blog posts 5,000+ reader comments 830 new followers on  Twitter …1.5 mos later there are 1,470 si...
but it’s  NOT ONLY ABOUT NUMBERS …
they built  RELATIONSHIPS
they  LEARNED  what people  really think
they showed they were open to  new  OPPORTUNITIES
IDEAS FOR EVENT PROS .  create a blog – event or corporate use other blogs to spread an idea leave comments on blogs promo...
MICRO- BLOGGING
LEAD  me, FOLLOW  me, or  GET OUT OF MY WAY! ~ General George Patton
 
 
7 MILLION  active users growing at a staggering 1400% yoy Source: Nielsen NetView, Feb 09, Home and Work
Source: Nielsen NetView, Feb 09, Home and Work
TWITTER NAME TWEET BAR # CHARACTERS LEFT TWEETS FROM PPL I FOLLOW FOLLOWERS
 
LISTEN  to what others  are saying
 
use my  TRIBE  to spread ideas
learn from  INFLUENCERS
get more  TRAFFIC
stay  PLUGGED IN
COLLABORATE
 
IDEAS FOR EVENT PROS .  promote your events create a hash tag monitor your brand – event ask questions connections - tweet...
PROFESSIONAL NETWORKING
ask  QUESTIONS
provide  EXPERTISE
JOB  opportunities
SOCIAL + PROFESSIONAL NETWORKING
175 MILLION  active users Growing at a rate of  228%  yoy Almost 1 in 4 is  OVER 50  years old Sources: Facebook & Nielsen...
 
created by  TRUE FANS 2 nd   MOST POPULAR  page 3.3 million  FANS
SEO Viral Updates and Events Community interaction Portfolio
IDEAS FOR EVENT PROS .  create a page and group encourage photos videos build fans and community integrate with other soci...
IT’S  NOT  ALL SUNSHINE AND LOLLYPOPS
proceed with  CAUTION
remember who’s  LISTENING A lucky job applicant tweeted the following: Cisco just offered me a job! Now I have to weigh th...
remember you can’t  PLEASE  everyone
don’t  DELEGATE
don’t focus on the  SALE
remember it’s not about  NUMBERS
never forget your  MISSION
stand   OUT
THE  STRATEGY
 
the essence of strategy is choosing  WHAT NOT TO DO M. Porter
 
Source: Michael Hoffman
GETTING BACK TO THE  RULES
6 WAYS TO MAKE PEOPLE LIKE YOU . ENGAGE . BE APPROACHABLE . CONNECT . LISTEN . ADD VALUE . BE AUTHENTIC
“ YOU CANNOT LIVE A PERFECT DAY WITHOUT DOING SOMETHING FOR SOMEONE WHO WILL NEVER BE ABLE TO REPAY YOU” College basketbal...
CONNECT WITH ME Twitter - @ready2spark / @eventprofs  LinkedIn -  http:// www.linkedin.com/in/laramcculloch   Blog –  http...
CREDITS Images –  http://www.gettyimages.com Pg 10 – Extracted from How to Win Friends & Influence People, Dale Carnegie P...
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The NEW Way to Win Friends & Influence People (social media in events)

  1.  
  2. HI. I’m Lara McCulloch-Carter
  3.  
  4.  
  5.  
  6.  
  7. WHY WE’RE HERE
  8. SHOW OF HANDS
  9. HOW TO WIN FRIENDS & INFLUENCE PEOPLE
  10. 6 WAYS TO MAKE PEOPLE LIKE YOU Become genuinely interested in other people. Smile. Remember that a man’s name is to him the sweetest and most important sound in any language. Be a good listener. Encourage others to talk about themselves. Talk in the terms of the other man’s interest. Make the other person feel important and do it sincerely. Source: Dale Carnegie, 1936
  11. 6 WAYS TO MAKE PEOPLE LIKE YOU . ENGAGE . BE APPROACHABLE . CONNECT . LISTEN . ADD VALUE . BE AUTHENTIC
  12. SO, WHAT DOES THIS HAVE TO DO WITH SOCIAL MEDIA ?
  13. the way that we make friends & influence people HASN’T CHANGED …
  14. WHERE WE DO IT has
  15. and that’s what SCARES a lot of people
  16. (that is why I am here)
  17. LET’S TALK SOCIAL MEDIA
  18. we no longer SURF the web…
  19. WE SHAPE IT
  20.  
  21. USER CREATED CONTENT SHARED IN A SOCIAL ENVIRONMENT
  22. PERCEIVED CHALLENGES OF SOCIAL MEDIA
  23. social media is SCARY technology
  24. social media is simply put OLD FASHIONED conversations happening online
  25. you can’t CONTROL the message
  26. you can’t CONTROL the message even without social media
  27. it takes TOO MUCH TIME
  28. it takes AS MUCH TIME as you would like it to take
  29. ADVANTAGES
  30. LOW COST
  31. BRANDING
  32. products used to be BRANDS
  33. and these are BRANDS
  34. now, YOU + I are BRANDS
  35. LEVEL THE PLAYING FIELD
  36. Regional Magazines TheKnot.com Gown gallery Real weddings Local resources Personalized tools 24/7 community Registry Online shopping Streaming TV Best of Weddings Books The Knot Books Knot TV
  37. capital investment to date: $350 MILLION
  38.  
  39. THE KNOT . 3.2 million unique visitors WEDDING BEE . 3 million unique visitors
  40. capital investment to date: LESS THAN $10,000
  41. KNOWLEDGE
  42. what are people saying about YOU and your COMPETITORS ? what are your competitors saying and how are they ENGAGING OTHERS ?
  43.  
  44. . engadget BLOGS . 190 blog COMMENTS . someone PINGS Kryptonite . Kryptonite issues a FORMAL PRESS RELEASE
  45. Source: CNN Money
  46.  
  47. reducing NEGATIVE word of mouth by 1% INCREASED revenue 300x more than increasing POSITIVE word of mouth by 1% Source: London School of Economics
  48. WORD OF MOUSE
  49. good ideas SPREAD
  50.  
  51. . OVER 100,000++ VIEWS ON YOUTUBE . PICKED UP BY MAJOR NEWS NETWORKS
  52.  
  53. more importantly, it CHANGED the way Comcast DID BUSINESS
  54.  
  55.  
  56. SEARCHABILITY
  57. THE IDEA . launch a free chequing account for the under 25 group in Northern Alberta
  58.  
  59. THE RESULTS . • 63,431 site visits • 197,529 page views • 3:14 average visit • 80,726 YouTube views • 906 blog comments • 230 Facebook fans • 101 Twitter followers • $179,000 unpaid media • 2,000,000+ impressions • 2,316 Y&F accounts • $3,587,000 new funds
  60. SO, WHY HAS SOCIAL MEDIA BECOME SO IMPORTANT
  61.  
  62. consumers have been BOMBARDED with marketing-centric noise
  63. THIS HAS BRED MISTRUST
  64. DISCON NECTION
  65. AND A DESIRE FOR CONTROL
  66. they’ve STOPPED listening
  67. THEY WANT TO BE LISTENED TO …
  68. THEY WANT TO BE LISTENED TO … engaged inspired empowered included respected WOWed
  69. find out where they’re having CONVERSATIONS
  70. AFTER ALL, THAT’S WHERE THEY SHARE …
  71. what they LOVE
  72. what they HATE AND…
  73. they’re spreading FAST
  74. they’re lasting FOREVER
  75. SO, IF YOU’RE NOT LISTENING
  76. how do you know what people are saying about YOU ?
  77. IF YOU WANT TO TALK TO YOUR CUSTOMERS, YOU NEED TO GO WHERE THE CONVERSATION IS
  78.  
  79. don’t be SCARED
  80. become a part of the COMMUNITY
  81. let’s just FOCUS on a few communities
  82. BLOGGING
  83. A BLOG IS BASICALLY A FREE WEBPAGE, AUTHORED BY AN INDIVIDUAL OR A GROUP, THAT CONTAINS POSTS ABOUT ANY SUBJECT IN REVERSE CRONOLOGICAL ORDER
  84. nearly 1 in 4 consumers read blogs for buying decisions 44% of consumers read other consumer’s reviews + comments Source: Ketchum & U of Southern California`s Annenberg Strategic PR Center
  85. BLOG NAME POST COMMENTS SUBSCRIBE SEARCH NAVIGATE
  86. They are used to SPREAD IDEAS INSPIRE & ENRICH ENGAGE HUMANIZE BUILD FOLLOWERS SEO
  87.  
  88.  
  89.  
  90. Little Debbie used social media to BUILD BUZZ + FANS
  91. THE IDEA . send sample boxes to 50 mom bloggers, no strings attached give away 3 identical boxes to each blogger’s readers
  92.  
  93. THE RESULTS in 5 wks. 98 blog posts 5,000+ reader comments 830 new followers on Twitter …1.5 mos later there are 1,470 sites that reference this product
  94. but it’s NOT ONLY ABOUT NUMBERS …
  95. they built RELATIONSHIPS
  96. they LEARNED what people really think
  97. they showed they were open to new OPPORTUNITIES
  98. IDEAS FOR EVENT PROS . create a blog – event or corporate use other blogs to spread an idea leave comments on blogs promote other blogs think of bloggers as media
  99. MICRO- BLOGGING
  100. LEAD me, FOLLOW me, or GET OUT OF MY WAY! ~ General George Patton
  101.  
  102.  
  103. 7 MILLION active users growing at a staggering 1400% yoy Source: Nielsen NetView, Feb 09, Home and Work
  104. Source: Nielsen NetView, Feb 09, Home and Work
  105. TWITTER NAME TWEET BAR # CHARACTERS LEFT TWEETS FROM PPL I FOLLOW FOLLOWERS
  106.  
  107. LISTEN to what others are saying
  108.  
  109. use my TRIBE to spread ideas
  110. learn from INFLUENCERS
  111. get more TRAFFIC
  112. stay PLUGGED IN
  113. COLLABORATE
  114.  
  115. IDEAS FOR EVENT PROS . promote your events create a hash tag monitor your brand – event ask questions connections - tweetups integrate into presentations create online experience
  116. PROFESSIONAL NETWORKING
  117. ask QUESTIONS
  118. provide EXPERTISE
  119. JOB opportunities
  120. SOCIAL + PROFESSIONAL NETWORKING
  121. 175 MILLION active users Growing at a rate of 228% yoy Almost 1 in 4 is OVER 50 years old Sources: Facebook & Nielsen NetView, Feb 09, Home and Work
  122.  
  123. created by TRUE FANS 2 nd MOST POPULAR page 3.3 million FANS
  124. SEO Viral Updates and Events Community interaction Portfolio
  125. IDEAS FOR EVENT PROS . create a page and group encourage photos videos build fans and community integrate with other social media tools promote spreading custom applications
  126. IT’S NOT ALL SUNSHINE AND LOLLYPOPS
  127. proceed with CAUTION
  128. remember who’s LISTENING A lucky job applicant tweeted the following: Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work. This tweet caught the attention of Tim Levad, a channel partner advocate for Cisco. To which he responded: Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.
  129. remember you can’t PLEASE everyone
  130. don’t DELEGATE
  131. don’t focus on the SALE
  132. remember it’s not about NUMBERS
  133. never forget your MISSION
  134. stand OUT
  135. THE STRATEGY
  136.  
  137. the essence of strategy is choosing WHAT NOT TO DO M. Porter
  138.  
  139. Source: Michael Hoffman
  140. GETTING BACK TO THE RULES
  141. 6 WAYS TO MAKE PEOPLE LIKE YOU . ENGAGE . BE APPROACHABLE . CONNECT . LISTEN . ADD VALUE . BE AUTHENTIC
  142. “ YOU CANNOT LIVE A PERFECT DAY WITHOUT DOING SOMETHING FOR SOMEONE WHO WILL NEVER BE ABLE TO REPAY YOU” College basketball coach, John Wooden
  143. CONNECT WITH ME Twitter - @ready2spark / @eventprofs LinkedIn - http:// www.linkedin.com/in/laramcculloch Blog – http://www.ready2spark.com Company – Regal Tent Productions ( http://www.regaltent.com )
  144. CREDITS Images – http://www.gettyimages.com Pg 10 – Extracted from How to Win Friends & Influence People, Dale Carnegie Pg 32-34 – Inspired by Brand 2.0, http://www.criticalmass.com Pg 61 – Youtube video ‘The Breakup’ http://www.bringtheloveback.com pg 128 – From ‘How to tweet your way out of a job’ by I’m not actually a geek ( http://bhc3.wordpress.com ) pg 138 – Image from Flickr (Matt Hann) pg 139 – Chart via Michael Hoffman of http://www.see3.net
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