Presentation from Reading Room's Agile for Enterprise event on the 19th of September 2014 where Margaret Manning who is CEO of consultancy Reading Room, spoke on his experience and the purpose of his team.
7. Agile principles
• 1. Customer satisfaction by rapid
5. 10. 9. 6. 8. 7. 4. 2. 11. 3. Close, Working Projects Welcome Continuous Sustainable Face-Self-Simplicity—organising to-daily face are software changing
attention cooperation
development, built the conversation teams
art around
is of
the
delivered
to
able
is
12. Regular adaptation to
delivery of useful software
requirements, frequently (weeks even rather late in
than
months)
development
maximizing the between to principal technical motivated maintain best form measure business excellence individuals, a the constant of
amount of people and
progress
who
pace
of
and
developers
good communication work should not design
be done—trusted
(is co-essential
location)
changing circumstances
Customer satisfaction by rapid
delivery of useful software
Working software is delivered
Working software is delivered
frequently, and is the principle
frequently
measure of progress
8. Change is a constant challenge
Technology growth is now following an exponential
growth curve, and it’s not slowing down!
1476
1832
1887
1920s
1960s
1990
2007
1997
2010
1992
1971/3
1986
1989
2000
1994
1995
2004
9. Organisations need to evolve
Cultural and technological change is
disrupting business environments at
increasingly faster rates.
http://forrester.typepad.com/groundswell/2011/06/welcome-to-the-age-of-the-customer-invest-accordingly.html
10. Welcome to the ‘age of agility’
Age of Agility
Survival is increasingly dependent on the ability to
strategically adapt and respond to changes in culture
and the business environment.
12. Manifesto for the ‘age of agility’ (adapted)
doing pretty much everything
We are uncovering better ways of ___________________________
by doing it and helping others do it. Through this work we have
come to value:
Individuals and interactions over processes and tools
prototypes / trials
Working _________________ over comprehensive documentation.
360 degree Delineated roles
__________ collaboration over __________________
Responding to change over following a plan
That is, while there is value in the items on the right, we value the
items on the left more.
13. “At my previous companies building a
website would be like unveiling the
new Taj Mahal, and then you had the
next one two years later. Now you
start in a caravan and upgrade it bit
by bit and keep things moving
forward, it’s a more iterative process.”
Ryanair CMO Kenny Jacobs
14. The woman in charge of Marks & Spencer's internet presence back in September 2012
was quite sure what was holding back online sales: its website, which had been run for it
by Amazon under a deal signed in 2005. The M&S director in question, Laura Wade-
Gery, said: "Amazon sells everything as if it was a book. We've tortured their system to
do what we want it to do.“
The retailer began building its own and in February 2014 M&S unveiled a new
"magazine-style" site, which drew plaudits from some reviewers. But as well as early
reports of crashes, customers apparently felt that there was too much video, that they
couldn't find what they wanted, and that the site was "awkward to navigate".
So last week M&S knew what to blame for the news that online sales had fallen 8% in
three months: its website. Finance director Alan Stewart bravely insisted that "It is a bit
like going to the supermarket for milk, they've moved it and you can't find it immediately."
But an 8% drop would never happen at an internet business such as Amazon, because
it would have spotted it at 1% or 2% and rolled back to a better-performing version. So
how can two years of effort by one of Britain's biggest companies produce something
that fell so short?
15. Successful engagement isn’t
about tinkering with social
media or starting a blog. It’s a
major shift in thinking and
requires co-ordinated action.
21. Time to embrace a more ‘agile’ approach
5 Year Plan ‘Agile Iterative Strategy’
Proprietary
technology
Open Source & Cloud
Based Technology
Management
Information
Structure &
hierarchy
Experimental, data-led,
decision making
Flexible systems and
processes
22. Where open source fits in to change challenge
You can discover what is needed by
trying it and proving it works, bit by bit
23. Where open source fits in to change challenge
You can afford to play, innovate and test
within your project because the cost of
change is lower
24. Where open source fits in to change challenge
Use projects to discover, as well as to
deliver something
25. Agile Creative Technology Methodology
5 Day Delivery
Proposal
To deliver 5 days of consultancy and delivery work by Reading Room in
order to deliver a rapid prototype build.
Project Scope:
A dedicated team for 5 days of cooperative work with the Cabinet
Office, with the aim of creating a ‘Solutions Exchange’ tool.
• Agency/Client Team throughout
• Agile Methodology Employed
26. How did it work?
Phase 1 (First 90 mins)
Brainstorm session to establish the pages required for the forum
M/S/C/W
Phase 2 & 3 (Mon from 1030hrs - Thurs)
Truly iterative process of Dev creating pages while UX and Designer created the user
journeys and design
Constant communication between all team members enabled continuous iterations
throughout
1 -2 catch up session per day (no more than a couple of mins)
Phase 4 (Friday)
Bug fixing
28. Pros and Cons
• Benefits:
• Rapid delivery
• Builds client relationship
• It’s good fun
• Drawbacks:
• Can only be used with team of decision-makers in the room
• Must have confidence in ‘un-structured’ process
• Don’t know the end result until you get there
29. How will agile be used in the future?
Way in which Tradition Digital Agencies and client interact
will change
Strategic partnerships
Evolution of Digital Presence
Robust partnership with constant collaboration
Consultancy component will increase over time
31. Where open source fits in to change challenge
How to create organisational agility?
32. Where open source fits in to change challenge
New skillsets required?
33. Where open source fits in to change challenge
Creating product owners and product
visions
Editor's Notes
Flexibility need skills ready
Because of the openness and availability
Open source tends to better adopted in the education system,
Access to the system is a great way to learn
I can only see this increasing as another generation learn to code
Flexibility need skills ready
Because of the openness and availability
Open source tends to better adopted in the education system,
Access to the system is a great way to learn
I can only see this increasing as another generation learn to code