craig lefebvre

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I am an architect and designer of public health and social impact programs who blends empirical research and consumer experience to engage people’s imagination and passions in the design, implementation, and evaluation of communication and marketing programs to improve health, financial literacy, and social well-being. I have designed and evaluated several hundred communication and marketing programs across a diversity of public health issues with state, national, and international agencies; several health ministries; and private sector companies. I have published over 125 articles and made more than 300 presentations at professional meetings and invited venues around the world. I curren.

social marketing public health health communication behavior change marketing social social innovation social change mobile social media nutrition behaviors behavioral economics nutrition education social entrepreneurship healthcare lefebvre mhealth media campaigns research health media community cellphone wait and see group vaccine hesitancy diffusion of innovations vaccinations coronavirus covid moud national_sample prescription_opioids addiction medication_assisted_therapy rti survey stigma opioids semantics metaphors social ecological needs benefits consumer research diffusion of innovation innovation chasm strategic planning collaboration partnerships health promotion social technology social health preventive medicine socialmedia theories of change behaviorchange socialmarketing sdlogic sustainability population health health care social objects social media marketing pediatrics social media strategy childhood obesity coalitions policy design thinking service design social design "european commission" emergency response" "public health" "social media" social networks financial education evaluation financial capability financial literacy engagement measurement change websites digital beahvior ehealth design thinking learning theory networking public communication risk network markets segments

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craig lefebvre

Präsentationen

Social Marketing in a Public Health Context

Integrating Social Media Into Prevention Programs

Marketing with the connected consumer

Going Mobile For Public Health

The Convergence of Social Marketing Worlds

Mobile Telephone Market Segments

Toward Global Social Marketing Network 13 March 09

Social Media: Strategic Shift or Tactical Tool?

Update of Social Marketing Organization

Introduction To Behavioral Design

eHealth Engagement Scale

Evaluating Social Marketing in the Context of Financial Literacy and Education Programs

Social Media: Strategic Shift or Tactical Tool?

The Cellphone Culture and Public Health

Social media shifts the dynamics of communication in public health emergencies

Beyond social: Transformative social marketing

Design thinking and public health

Creating the Evidence Base for mHealth

A community-driven social marketing approach to policy development

The Facts, Fictions and Objects of Social Media

Marketing for Social Change

Frontiers of the new social marketing

Disruption of the 'usual' - rethinking behavior change and communication in nutrition education

Digital tools that facilitate conversations: Understanding the social health experience

Partnerships to inform, support and enhance health promotion programs

Marketing to Expand the Practice of Behaviors Associated with Food Literacy

Escaping the cave - Changing the metaphors of social marketing

Stigma and MAT: A data-driven discussion of policy and public education/communication priorities

COVID vaccines - what we have here is a failure to dissemnate