Roger Cauvin

Austin, Texas Area United States

Smart Product Decisions

Advertising / Marketing / PR

I lead product teams in making informed product decisions to solve customer problems and enable development, marcom, and sales to succeed. My methods include conducting problem interviews with prospects, composing business models reflecting market opportunities, defining and conducting experiments to test and update hypotheses and assumptions, and articulating product requirements in terms of use cases and prospect problems. Please visit the Cauvin blog (blog.cauvin.org) for my thoughts on product management and strategy.