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Designing Innovation:
The MVP in Complex Environments
Rob Keefer
@rbkeefer
pomiet.com @rbkeefer
Big Idea
Strategically dismantle existing system
and replace it with a better mousetrap
pomiet.com @rbkeefer
Theory of Constraints
Eliyahu Goldratt, 1986
pomiet.com @rbkeefer
pomiet.com @rbkeefer
pomiet.com @rbkeefer
pomiet.com @rbkeefer
pomiet.com @rbkeefer
Minimum Viable Product
Eric Ries, 2011
pomiet.com @rbkeefer
Minimum Viable Product
Measure
Product
Build
Ideas
Learn
Data
pomiet.com @rbkeefer
Minimum Viable Product
Register
pomiet.com @rbkeefer
Minimum Viable Product
Register
We’re sorry, the site is
currently down. Please try
back another time.
pomiet.com @rbkeefer
Minimum Viable Product
Measure
Product
Build
Ideas
Learn
Data
pomiet.com @rbkeefer
Business Goals
I wish I knew ...
We need to do ...
Capture Goal Statements:
pomiet.com @rbkeefer
Update
Mailing List
Business Goals
Manage
Banks /
Accounts
Manage
Lenders
Reconcile
Payments
Collect
Payments
pomiet.com @rbkeefer
Business Goals
Business Value
Risk
pomiet.com @rbkeefer
Business Goals
Business Value
Risk
pomiet.com @rbkeefer
Business Goals
Business Value
Risk
pomiet.com @rbkeefer
Business Goals
Business Value
Risk
Manage
Banks /
Accounts
pomiet.com @rbkeefer
Business Goals
Business Value
Risk
Update
Mailing List
Manage
Banks /
Accounts
Collect
Payments
Manage
Lenders
Reconcile
Payments
pomiet.com @rbkeefer
Business Goals
Business Value
Risk
Update
Mailing List
Manage
Banks /
Accounts
Manage
Lenders
Reconcile
Payments
Collect
Payments
pomiet.com @rbkeefer
MVP Application
Collect Electronic Payments from one bank
Reconcile Electronic Payments with one bank
3 Weeks
6 Weeks
Add multiple banks to collection/reconciliation 6 Weeks
Prepare for production release 3 Weeks
FOCUS: Interaction with the bank.
18 Weeks
pomiet.com @rbkeefer
Workflow AnalysisComplexity
WorkflowSimplest
Most
Complex
Step 3 in
Workflow
Step 2 in
Workflow
Step 1 in
Workflow
Design Idea
Design Idea Design Idea
Design Idea
Design Idea
and then … and then …
Design Idea
pomiet.com @rbkeefer
Workflow AnalysisComplexity
WorkflowSimplest
Most
Complex
Proceed To
Next Room
Decide
Where to Go
Read
Description
Conference
Mobile App
Printed
Brochure
Intuitively
Choose
Venue
Specific GPS
Follow
Signs
and then … and then …
pomiet.com @rbkeefer
Workflow AnalysisComplexity
WorkflowSimplest
Most
Complex
IT Update
Price Info
Notify of
New Item
Request
Change
Monitor
Changes
Update on
Web App
Update on
Portal
Approve on
Web App
Maint. Info
in Web App
and then … and then …
pomiet.com @rbkeefer
Workflow AnalysisComplexity
WorkflowSimplest
Most
Complex
IT Update
Price Info
Notify of
New Item
Request
Change
Monitor
Changes
Update on
Web App
Update on
Portal
and then … and then …
Approve on
Web App
Maint. Info
in Web App
pomiet.com @rbkeefer
MVP Application
Web application to support updates
Rules engine to enforce regulations
3 Weeks
6 Weeks
Ingest/Output spreadsheets for processing 3 Weeks
Prepare for production release 3 Weeks
FOCUS: Remove manual QA Process.
15 Weeks
pomiet.com @rbkeefer
pomiet.com @rbkeefer
Big Idea
Strategically dismantle existing system
and replace it with a better mousetrap
pomiet.com @rbkeefer
Continue the Conversation
Rob Keefer, PhD
Rob.Keefer@pomiet.com
@rbkeefer

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MVP in Complex Environments