A DoGo map is a lightweight tool that provides an overview of the information architecture (IA) of a website or system. By blending a site map with a flowchart, a DoGo map creates an efficient way for the team to maintain a high-level understanding of how the system fits together.

1. !
Lightweight Information Architecture
The DoGo Map Workshop
Rob Keefer
@rbkeefer

2. We’re not Lost,
We’re Exploring
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3. Information Architecture should
Be Flexible
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4. Information Architecture should
Be Relevant
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5. Information Architecture should
Be Useful
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6. Information Architecture should
Promote Peace of Mind
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7. The DoGo Map
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8. Node
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9. Common Node
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10. Node
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11. Page Flow
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12. The DoGo Map
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13. Your Turn
Develop the DoGo Map for:
• a system of your choice
or
• an online store
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14. DoGo Card
Screen Name
Parameters
Identifier
What can the user do?
Where can the user go?
Decision
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15. Information Architecture should
Promote Peace of Mind
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16. We’re not Lost,
We’re Exploring
@rbkeefer pomiet.com @pomiet

17. Continue the Conversation
Rob Keefer, PhD
Rob.Keefer@pomiet.com
@rbkeefer
@rbkeefer pomiet.com @pomiet