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Digital Marketing: Best Practices in the MENA Region by Basma and Ammar

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These slides are from the talk at AstroLabs Middle East, which will help you learn how to boost your online visibility in the MENA region through Digital strategies from top brands in the Middle East.

You will learn more about MENA’s digital transition, Internet user behavior & and local characteristics to consider for your Digital campaign:

• How to stand out from the digital competition in MENA?
• What are the key things to consider for Mobile visibility?
• What are the latest updates about Local Search (Google My Business Dashboards and Knowledge Graphs)?
• What are the key things to consider when localizing content?

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Digital Marketing: Best Practices in the MENA Region by Basma and Ammar

  1. 1. MEET BASMA ABOU ASSAF BASMA ABOU ASSAF SENIOR ARABIC SEO SPECIALIST @ RBBI WWW.RBBIDEAS.COM Basma is currently managing multiple SEO projects for top Middle East brands in various sectors including Qatar Airways and Jumeirah Group. She has successfully developed International SEO strategies to reach an international audience by targeting multiples countries and languages.
  2. 2. MEET AMMAR BADR AMMAR BADR SENIOR ARABIC SEO SPECIALIST @ RBBI WWW.RBBIDEAS.COM Ammar joined RBBI in 2013 as an Arabic SEO expert. He is currently managing SEO projects for highly competitive industries like Health, Automotive & Real Estate. He recently contributed to the successful Arabic site launch for multiple brands like Emaar & Al-Futtaim Automotive.
  3. 3. MEET RAWAN HAMED RAWAN HAMED CLIENT PARTNER MENA @ FACELIFT BRAND BUILDING TECHNOLOGIES WWW.FACELIFT-BBT.COM Rawan has worked in Social Media in the region for 5 years, helping leading brands develop and implement successful social media strategies. Currently Client Partner - MENA, she works closely with top brands in the region to adopt the necessary technologies that help them implement their social media strategies.
  4. 4. Summary • Global Internet Stats • Local Search targeting • Content localization • International SEO targeting • Mobile Websites • App Indexing • Social Media
  5. 5. Global Internet Stats Source: Internet Live Stats
  6. 6. How to Stand Out from Digital Competition in MENA Go Local! Go Mobile! GoSocial!
  7. 7. LOCAL SEARCH RANKING FACTORS
  8. 8. Content is the 1st point of contact between the users and your website Go Local!
  9. 9. Understand Customers Behaviors Can’t read, Won’t buy… • 72.4% of people prefer buying a product provide information in their native language • 72.1% prefer visiting websites using their native language. • 56.2% of internet users prefer to use their mother language to get information Source: Google Event
  10. 10. Go Localize! Engage your customers!
  11. 11. Go Localize! Write your content for the users in the market you are targeting
  12. 12. Go Localize! Understand how people that you are targeting search for a product or service. Phrase Search Volume Language ‫نمط‬‫حياة‬ 110 Arabic ‫اليف‬‫ستايل‬ 3,600 English/Arabic characters
  13. 13. Go Localize! Don’t rely on the translations only!
  14. 14. Arabic Localization! • Arabic is the 4th most used language in the web • there are more than 136 million Arabic-speaking internet users globally • By 2017, over half of the Arab world [nearly 366 million] will have access to the internet, an increase from the 32% that were online in 2012 • About 97% of users in Saudi Arabia and Egypt are searching and prefer to browse content in Arabic according to the statistics Source: Google Event
  15. 15. Arabic Localization! Beware of auto translating tools
  16. 16. Go Localize! Translator Fresh salad = ‫جديدة‬ ‫سلطة‬ Arabic native Fresh salad = ‫طازجة‬ ‫سلطة‬
  17. 17. Go Localize! Arabic localization = Localize the Arabic search terms so users can search by using their accent How to say Tomato?! ‫طماطم‬ ‫بندورة‬ ‫أوطة‬ ‫مطيشة‬
  18. 18. INTERNATIONAL SEO TARGETING
  19. 19. Go Mobile! Numberofusers(Millions) Source: www.smartinsights.com
  20. 20. Go Mobile! • 74% say they are likely to return it is a mobile-friendly site. • 52% are less likely to engage with a company that has no mobile website. • 42% of researchers use a mobile device during their purchasing process. • Mobile users spend more money per purchase than desktops customers. Source: SearchEngineLand & Google
  21. 21. Go Mobile! Mobile Health Check: • Does it load in less than 3 seconds? • Is the content easy to read? • Is it easy to recognize the call to action and you key selling points? • Does it provide a good user experience?
  22. 22. “Ensure your mobile content Is accessible not only on Mobile website But in Mobile App as well”
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    May. 22, 2016

These slides are from the talk at AstroLabs Middle East, which will help you learn how to boost your online visibility in the MENA region through Digital strategies from top brands in the Middle East. You will learn more about MENA’s digital transition, Internet user behavior & and local characteristics to consider for your Digital campaign: • How to stand out from the digital competition in MENA? • What are the key things to consider for Mobile visibility? • What are the latest updates about Local Search (Google My Business Dashboards and Knowledge Graphs)? • What are the key things to consider when localizing content?

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