Razorfish VP, Global Social Media Lead, Shiv Singh's Top Social Influence Marketing Trends for 2010. Important trends and strategies to consider for your brand.
36. How does the SIM Score change during the lifetime of a campaign?
37. Can you put a program in place to manage the SIM Score overtime?
38. Does the SIM Score adjust appropriately for varying levels of influence?
39. How does the SIM Score relate to other business metrics?
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Editor's Notes
The social space is first and foremost about people and relationships.Technology and platforms come and go.
On the left is Best Buy’s more traditional digital presence in the form of its website and a display advertisement. On the right is the CMO’s blog which as you can see from the image is more personal and casual. Below that is his Twitter feed which includes personal replies. And at the bottom is another Best Buy employee’s Twitter account.