SlideShare a Scribd company logo
1 of 38
Social Influence Marketing Trends,[object Object],January 21, 2010,[object Object],@shivsingh,[object Object]
“,[object Object],The purpose of a business is to create a customer,[object Object],”,[object Object],– Peter Drucker,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
The purpose of a business is to create a customer who creates customers,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
Leaving your only job to be taking care of your existing customers,[object Object],Trust me, that’ll be harder not easier…,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
TREND 1: SIM enters the mainstream,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
      TREND,[object Object],1,[object Object],SOCIAL,[object Object],INFLUENCE MARKETING,[object Object],DIRECT RESPONSE,[object Object],BRAND MARKETING,[object Object],This is a new dimension of marketing and it cannot be ignored anymore. It is not a channel or a tactic,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
      TREND,[object Object],1,[object Object],Dare you practice Social Influence Marketing?,[object Object],Allow the community to shape and evolve your brand,[object Object],Market to the community and not just the individual,[object Object],Use technology to bring you closer to customers, not further,[object Object],Let go of your content and the sanctity of your product pages,[object Object],Bring in the social graph and not just the customer,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
Practicing SIM produced measurable business results for Mattel. Revenue increased during the course of the effort,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
Do you need more of a justification for SIM? Pepsi using social instead of the Super Bowl ads for marketing purposes,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
TREND 2: Social influencers drive sales,[object Object]
      TREND,[object Object],2,[object Object],It is not just about a platform, yours or anyone else's,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
      TREND,[object Object],2,[object Object],72% of internet users say they are exposed to too much advertising,[object Object],Are you doing anything about that?,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
      TREND,[object Object],2,[object Object],We haven’t know how to reach these people,[object Object],And these have typically been ignored,[object Object],CUSTOMER,[object Object],Do you know who your key, social and peer influencers are?,[object Object],These continue to get the most attention,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
Savvy Auntie is a social influencer for Disney’s customers. They partnered with her in 2009 to reach their target audiences. Who are your Savvy Aunties?,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
      TREND,[object Object],2,[object Object],Here are some others. Are you paying attention to these people? Do you know how to reach them? They matter more than you realize.,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
TREND 3: Putting people before brands,[object Object]
      TREND,[object Object],3,[object Object],By developing ,[object Object],Social Influence Marketing Voices,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
      TREND,[object Object],3,[object Object],SIM Voices,[object Object],Multiple, authentic individual voices,[object Object],Transparent and googleable,[object Object],Engaging and conversational,[object Object],Appears where conversations are,[object Object],Unique to the person not the company,[object Object],Manifested in a real person,[object Object],Used only by real people,[object Object],Brand Voices,[object Object],Singular company voice,[object Object],Reflects the brand personality,[object Object],Everybody follows the brand voice,[object Object],Appears in all brand touch points,[object Object],Usually unique to the company,[object Object],Sometimes manifested in a person,[object Object],Used everywhere –signage to ads,[object Object],You’ve probably spent a 100 years developing strong brand voices. Now its time to develop strong SIM voices,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
Once a upon a time Best Buy only advertised like this. The way many other companies continue to advertise,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
But then it started developing SIM Voices starting with the CMO, Barry Judge and other members of his team ,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
Now they’ve taken their whole brand social – social influence marketing voices are the face of their brand across every channel and platform,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
      TREND,[object Object],3,[object Object],     Brand VoiceSocial Voice	                                   Social Brand,[object Object],Where are you on this continuum? Where do you need to be?,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
      TREND,[object Object],3,[object Object],Your ,[object Object],Community,[object Object],Your Brand,[object Object],Your Community ,[object Object],Your Brand,[object Object],Also remember, you must make your community core,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
TREND 4: Every decision becomes social,[object Object]
3,000,000,[object Object],That’s the number of tweets a day. But what are they about?,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
They are about influence. Here’s research from the auto space,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
Social influencing matters in the car industry,[object Object],More than 20% of car recommendations by influencers are followed… even for such a personal purchase.,[object Object],Source: Yahoo! Advocacy Research.,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
As a new car is a key conversation topic,[object Object],Connected consumers will tell 20 PEOPLE on average.How many people did you tell about your purchase?,[object Object],AUTOS,[object Object],CONSUMER,[object Object],ELECTRONICS,[object Object],HOTELS,[object Object],20.3,[object Object],14.7,[object Object],11.1,[object Object],Source: Yahoo! Advocacy Research.,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
With brand conversations increasing online,[object Object],1 IN 10,[object Object],IS USING SOCIAL NETWORKS OR ONLINE FORUMS TO SHARE INFORMATION ABOUT PRODUCTS THEY LIKE.,[object Object],ADULTS,[object Object],21%,[object Object],OF CONSUMERS ARE LIKELY OR VERY LIKELY TO HAVE ONLINE SOCIAL INTERACTIONS WITH A CAR MANUFACTURER.,[object Object],Source: Forrester Research,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
The point is you’re never going to buy a car again alone. You’re influencing and are being influenced everyday,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
TREND 5: Measuring it all,[object Object]
      TREND,[object Object],5,[object Object],What’s your SIM Score?,[object Object],SIM Score = Conversation Share + Sentiment*,[object Object],*Adjusted for influence,[object Object],This can be the single brand health metric you use to manage your brand in the social web. Ad Age and Forrester think this is worth looking into.,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
      IDEA,[object Object],5,[object Object],You can manage it against real world word of mouth too,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
Mutual Funds: SIM Score over three weeks,[object Object],And track it over time to understand how you’re indexing against competitors,[object Object],@shivsingh http://goingsocialnow.com,[object Object]
      IDEA,[object Object],5,[object Object],SIM Score questions to ask yourself,[object Object],[object Object]
How does the SIM Score change during the lifetime of a campaign?
Can you put a program in place to manage the SIM Score overtime?
Does the SIM Score adjust appropriately for varying levels of influence?

More Related Content

What's hot

Unleashing the Power of Social Media - Social Marketing Strategies
Unleashing the Power of Social Media - Social Marketing StrategiesUnleashing the Power of Social Media - Social Marketing Strategies
Unleashing the Power of Social Media - Social Marketing StrategiesPedro Laboy
 
8 Things People Don't Tell You About Social Media
8 Things People Don't Tell You About Social Media8 Things People Don't Tell You About Social Media
8 Things People Don't Tell You About Social MediaFalcon.io
 
(107) digital marketing emerging trends
(107) digital marketing emerging trends(107) digital marketing emerging trends
(107) digital marketing emerging trendsHariharanAmutha1
 
Consumer Technology - Social Listening in a Rapidly Changing Industry
Consumer Technology - Social Listening in a Rapidly Changing IndustryConsumer Technology - Social Listening in a Rapidly Changing Industry
Consumer Technology - Social Listening in a Rapidly Changing IndustryBrandwatch
 
Top 10 Social Media Marketing Trends 2020
Top 10 Social Media Marketing Trends 2020Top 10 Social Media Marketing Trends 2020
Top 10 Social Media Marketing Trends 2020Hungry Digital Limited
 
What's Next for Social Media
What's Next for Social MediaWhat's Next for Social Media
What's Next for Social MediaFalcon.io
 
Social Media Data Has Entered the Chat
Social Media Data Has Entered the Chat Social Media Data Has Entered the Chat
Social Media Data Has Entered the Chat Falcon.io
 
How covid has influenced marketing
How covid has influenced marketingHow covid has influenced marketing
How covid has influenced marketingRehan Perera
 
Creating a Social Enterprise: Segmentation’s Critical Role in Uncovering Soci...
Creating a Social Enterprise: Segmentation’s Critical Role in Uncovering Soci...Creating a Social Enterprise: Segmentation’s Critical Role in Uncovering Soci...
Creating a Social Enterprise: Segmentation’s Critical Role in Uncovering Soci...Brandwatch
 
Digital marketing strategy e briks infotech
Digital marketing strategy   e briks infotechDigital marketing strategy   e briks infotech
Digital marketing strategy e briks infotechebriksinfotech
 
Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies
Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies
Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies Falcon.io
 
Content Marketing and Social Media
Content Marketing and Social MediaContent Marketing and Social Media
Content Marketing and Social MediaSarah Kuglin
 
An Update of the Social Media Landscape (June 2013)
An Update of the Social Media Landscape (June 2013)An Update of the Social Media Landscape (June 2013)
An Update of the Social Media Landscape (June 2013)ME Consulting
 
Reach Global Markets Through Social Media and Creative Content Development
Reach Global Markets Through Social Media and Creative Content Development Reach Global Markets Through Social Media and Creative Content Development
Reach Global Markets Through Social Media and Creative Content Development Derek Edmond
 
Digital Trends for 2022 - Futuresoft Lunch & Learn
Digital Trends for 2022 - Futuresoft Lunch & LearnDigital Trends for 2022 - Futuresoft Lunch & Learn
Digital Trends for 2022 - Futuresoft Lunch & LearnNkemdilim Uwaje Begho
 
Social Media Trends: I See 2021’s Truuuue Colorrrsss, Shining Through
Social Media Trends: I See 2021’s Truuuue Colorrrsss, Shining ThroughSocial Media Trends: I See 2021’s Truuuue Colorrrsss, Shining Through
Social Media Trends: I See 2021’s Truuuue Colorrrsss, Shining ThroughFalcon.io
 
Digital marketing Trends 2017
Digital marketing Trends 2017Digital marketing Trends 2017
Digital marketing Trends 2017Infocrest
 
Kohler: Client Case Talk - James Sandora
Kohler: Client Case Talk - James SandoraKohler: Client Case Talk - James Sandora
Kohler: Client Case Talk - James SandoraBrandwatch
 
How Consumers Use Technology
How Consumers Use TechnologyHow Consumers Use Technology
How Consumers Use TechnologyZ B
 
So You Think You Can… UGC
So You Think You Can… UGCSo You Think You Can… UGC
So You Think You Can… UGCFalcon.io
 

What's hot (20)

Unleashing the Power of Social Media - Social Marketing Strategies
Unleashing the Power of Social Media - Social Marketing StrategiesUnleashing the Power of Social Media - Social Marketing Strategies
Unleashing the Power of Social Media - Social Marketing Strategies
 
8 Things People Don't Tell You About Social Media
8 Things People Don't Tell You About Social Media8 Things People Don't Tell You About Social Media
8 Things People Don't Tell You About Social Media
 
(107) digital marketing emerging trends
(107) digital marketing emerging trends(107) digital marketing emerging trends
(107) digital marketing emerging trends
 
Consumer Technology - Social Listening in a Rapidly Changing Industry
Consumer Technology - Social Listening in a Rapidly Changing IndustryConsumer Technology - Social Listening in a Rapidly Changing Industry
Consumer Technology - Social Listening in a Rapidly Changing Industry
 
Top 10 Social Media Marketing Trends 2020
Top 10 Social Media Marketing Trends 2020Top 10 Social Media Marketing Trends 2020
Top 10 Social Media Marketing Trends 2020
 
What's Next for Social Media
What's Next for Social MediaWhat's Next for Social Media
What's Next for Social Media
 
Social Media Data Has Entered the Chat
Social Media Data Has Entered the Chat Social Media Data Has Entered the Chat
Social Media Data Has Entered the Chat
 
How covid has influenced marketing
How covid has influenced marketingHow covid has influenced marketing
How covid has influenced marketing
 
Creating a Social Enterprise: Segmentation’s Critical Role in Uncovering Soci...
Creating a Social Enterprise: Segmentation’s Critical Role in Uncovering Soci...Creating a Social Enterprise: Segmentation’s Critical Role in Uncovering Soci...
Creating a Social Enterprise: Segmentation’s Critical Role in Uncovering Soci...
 
Digital marketing strategy e briks infotech
Digital marketing strategy   e briks infotechDigital marketing strategy   e briks infotech
Digital marketing strategy e briks infotech
 
Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies
Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies
Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies
 
Content Marketing and Social Media
Content Marketing and Social MediaContent Marketing and Social Media
Content Marketing and Social Media
 
An Update of the Social Media Landscape (June 2013)
An Update of the Social Media Landscape (June 2013)An Update of the Social Media Landscape (June 2013)
An Update of the Social Media Landscape (June 2013)
 
Reach Global Markets Through Social Media and Creative Content Development
Reach Global Markets Through Social Media and Creative Content Development Reach Global Markets Through Social Media and Creative Content Development
Reach Global Markets Through Social Media and Creative Content Development
 
Digital Trends for 2022 - Futuresoft Lunch & Learn
Digital Trends for 2022 - Futuresoft Lunch & LearnDigital Trends for 2022 - Futuresoft Lunch & Learn
Digital Trends for 2022 - Futuresoft Lunch & Learn
 
Social Media Trends: I See 2021’s Truuuue Colorrrsss, Shining Through
Social Media Trends: I See 2021’s Truuuue Colorrrsss, Shining ThroughSocial Media Trends: I See 2021’s Truuuue Colorrrsss, Shining Through
Social Media Trends: I See 2021’s Truuuue Colorrrsss, Shining Through
 
Digital marketing Trends 2017
Digital marketing Trends 2017Digital marketing Trends 2017
Digital marketing Trends 2017
 
Kohler: Client Case Talk - James Sandora
Kohler: Client Case Talk - James SandoraKohler: Client Case Talk - James Sandora
Kohler: Client Case Talk - James Sandora
 
How Consumers Use Technology
How Consumers Use TechnologyHow Consumers Use Technology
How Consumers Use Technology
 
So You Think You Can… UGC
So You Think You Can… UGCSo You Think You Can… UGC
So You Think You Can… UGC
 

Viewers also liked

Social Influence Marketing Trends for 2010
Social Influence Marketing Trends for 2010Social Influence Marketing Trends for 2010
Social Influence Marketing Trends for 2010Shiv Singh
 
Social Trends - June 2010
Social Trends - June 2010Social Trends - June 2010
Social Trends - June 2010Shiv Singh
 
The why and how of building a strong brand slideshare
The why and how of building  a strong brand slideshareThe why and how of building  a strong brand slideshare
The why and how of building a strong brand slideshareTony Morrison
 
Adn@it'summer - Изоморфные приложения с React и Redux
Adn@it'summer - Изоморфные приложения с React и ReduxAdn@it'summer - Изоморфные приложения с React и Redux
Adn@it'summer - Изоморфные приложения с React и ReduxADN Digital Studio
 
Adn@it'summer - Как ленивые фронтенды себе жизнь упрощают
Adn@it'summer - Как ленивые фронтенды себе жизнь упрощают Adn@it'summer - Как ленивые фронтенды себе жизнь упрощают
Adn@it'summer - Как ленивые фронтенды себе жизнь упрощают ADN Digital Studio
 
техно трендмилл 2015
техно трендмилл 2015 техно трендмилл 2015
техно трендмилл 2015 DDB Russia
 
Notamedia_about us
Notamedia_about usNotamedia_about us
Notamedia_about usNotamedia
 
Бизнес-завтрак "Недвижимость: возможности digital-маркетинга, которые больше ...
Бизнес-завтрак "Недвижимость: возможности digital-маркетинга, которые больше ...Бизнес-завтрак "Недвижимость: возможности digital-маркетинга, которые больше ...
Бизнес-завтрак "Недвижимость: возможности digital-маркетинга, которые больше ...Artics Internet Solutions
 
Carrie Bradshaw is Back: Sarah Jessica Parker + Cosmopolitan #CannesLions 201...
Carrie Bradshaw is Back: Sarah Jessica Parker + Cosmopolitan #CannesLions 201...Carrie Bradshaw is Back: Sarah Jessica Parker + Cosmopolitan #CannesLions 201...
Carrie Bradshaw is Back: Sarah Jessica Parker + Cosmopolitan #CannesLions 201...Ogilvy
 
Brand boost by wildtangent
Brand boost by wildtangentBrand boost by wildtangent
Brand boost by wildtangentWildTangent
 
Москва, которой нет
Москва, которой нетМосква, которой нет
Москва, которой нетNotamedia
 
What's Next in Social... — Social Data & Insight
What's Next in Social... — Social Data & InsightWhat's Next in Social... — Social Data & Insight
What's Next in Social... — Social Data & InsightDigitasLBi
 
Бизнес-завтрак "Недвижимость: возможности digital-маркетинга, которые больше ...
Бизнес-завтрак "Недвижимость: возможности digital-маркетинга, которые больше ...Бизнес-завтрак "Недвижимость: возможности digital-маркетинга, которые больше ...
Бизнес-завтрак "Недвижимость: возможности digital-маркетинга, которые больше ...Artics Internet Solutions
 
CV (Curriculum Vitae) - Ulrike Schulz
CV (Curriculum Vitae) - Ulrike SchulzCV (Curriculum Vitae) - Ulrike Schulz
CV (Curriculum Vitae) - Ulrike SchulzPublicis Groupe
 
Newsletter №116
Newsletter №116Newsletter №116
Newsletter №116IWILL
 
Андрей Волков. Радио «КАПИТАН ОЧЕВИДНОСТЬ»
Андрей Волков. Радио «КАПИТАН ОЧЕВИДНОСТЬ»Андрей Волков. Радио «КАПИТАН ОЧЕВИДНОСТЬ»
Андрей Волков. Радио «КАПИТАН ОЧЕВИДНОСТЬ»GRAPE
 

Viewers also liked (20)

Social Influence Marketing Trends for 2010
Social Influence Marketing Trends for 2010Social Influence Marketing Trends for 2010
Social Influence Marketing Trends for 2010
 
Social Trends - June 2010
Social Trends - June 2010Social Trends - June 2010
Social Trends - June 2010
 
The Disruption Of Interruption
The Disruption Of InterruptionThe Disruption Of Interruption
The Disruption Of Interruption
 
The why and how of building a strong brand slideshare
The why and how of building  a strong brand slideshareThe why and how of building  a strong brand slideshare
The why and how of building a strong brand slideshare
 
Adn@it'summer - Изоморфные приложения с React и Redux
Adn@it'summer - Изоморфные приложения с React и ReduxAdn@it'summer - Изоморфные приложения с React и Redux
Adn@it'summer - Изоморфные приложения с React и Redux
 
Adn@it'summer - Как ленивые фронтенды себе жизнь упрощают
Adn@it'summer - Как ленивые фронтенды себе жизнь упрощают Adn@it'summer - Как ленивые фронтенды себе жизнь упрощают
Adn@it'summer - Как ленивые фронтенды себе жизнь упрощают
 
SxSW 2015: Key Insights
SxSW 2015: Key InsightsSxSW 2015: Key Insights
SxSW 2015: Key Insights
 
техно трендмилл 2015
техно трендмилл 2015 техно трендмилл 2015
техно трендмилл 2015
 
Notamedia_about us
Notamedia_about usNotamedia_about us
Notamedia_about us
 
Бизнес-завтрак "Недвижимость: возможности digital-маркетинга, которые больше ...
Бизнес-завтрак "Недвижимость: возможности digital-маркетинга, которые больше ...Бизнес-завтрак "Недвижимость: возможности digital-маркетинга, которые больше ...
Бизнес-завтрак "Недвижимость: возможности digital-маркетинга, которые больше ...
 
Carrie Bradshaw is Back: Sarah Jessica Parker + Cosmopolitan #CannesLions 201...
Carrie Bradshaw is Back: Sarah Jessica Parker + Cosmopolitan #CannesLions 201...Carrie Bradshaw is Back: Sarah Jessica Parker + Cosmopolitan #CannesLions 201...
Carrie Bradshaw is Back: Sarah Jessica Parker + Cosmopolitan #CannesLions 201...
 
Brand boost by wildtangent
Brand boost by wildtangentBrand boost by wildtangent
Brand boost by wildtangent
 
Москва, которой нет
Москва, которой нетМосква, которой нет
Москва, которой нет
 
What's Next in Social... — Social Data & Insight
What's Next in Social... — Social Data & InsightWhat's Next in Social... — Social Data & Insight
What's Next in Social... — Social Data & Insight
 
myTarget: Mobile 2016
myTarget: Mobile 2016myTarget: Mobile 2016
myTarget: Mobile 2016
 
Бизнес-завтрак "Недвижимость: возможности digital-маркетинга, которые больше ...
Бизнес-завтрак "Недвижимость: возможности digital-маркетинга, которые больше ...Бизнес-завтрак "Недвижимость: возможности digital-маркетинга, которые больше ...
Бизнес-завтрак "Недвижимость: возможности digital-маркетинга, которые больше ...
 
Кейс ABBYY PDF Transformer+
Кейс ABBYY PDF Transformer+ Кейс ABBYY PDF Transformer+
Кейс ABBYY PDF Transformer+
 
CV (Curriculum Vitae) - Ulrike Schulz
CV (Curriculum Vitae) - Ulrike SchulzCV (Curriculum Vitae) - Ulrike Schulz
CV (Curriculum Vitae) - Ulrike Schulz
 
Newsletter №116
Newsletter №116Newsletter №116
Newsletter №116
 
Андрей Волков. Радио «КАПИТАН ОЧЕВИДНОСТЬ»
Андрей Волков. Радио «КАПИТАН ОЧЕВИДНОСТЬ»Андрей Волков. Радио «КАПИТАН ОЧЕВИДНОСТЬ»
Андрей Волков. Радио «КАПИТАН ОЧЕВИДНОСТЬ»
 

Similar to Social Influence Marketing Trends

Social Influence Marketing at InBound Marketing Summit
Social Influence Marketing at InBound Marketing SummitSocial Influence Marketing at InBound Marketing Summit
Social Influence Marketing at InBound Marketing SummitShiv Singh
 
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing StrategyCameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing StrategyJulia Grosman
 
Get More From Your Social Media
Get More From Your Social Media Get More From Your Social Media
Get More From Your Social Media Caroline Li
 
Enterprise Customer Relationship Management
Enterprise Customer Relationship ManagementEnterprise Customer Relationship Management
Enterprise Customer Relationship ManagementConvergeEnterprise
 
Humans first—a Hootsuite guide to social media strategy
Humans first—a Hootsuite guide to social media strategyHumans first—a Hootsuite guide to social media strategy
Humans first—a Hootsuite guide to social media strategyJames Mulvey
 
Turn your Customers into Raving Fans using Social Media
Turn your Customers into Raving Fans using Social MediaTurn your Customers into Raving Fans using Social Media
Turn your Customers into Raving Fans using Social Mediasociamigo
 
How to Research Donors with Social Media
How to Research Donors with Social MediaHow to Research Donors with Social Media
How to Research Donors with Social Mediasociamigo
 
Integrating Social Media Across Marketing Channels: 9 Rules for Success
Integrating Social Media Across Marketing Channels: 9 Rules for SuccessIntegrating Social Media Across Marketing Channels: 9 Rules for Success
Integrating Social Media Across Marketing Channels: 9 Rules for SuccessWhite Horse
 
Social Media for Small Businesses
Social Media for Small BusinessesSocial Media for Small Businesses
Social Media for Small BusinessesJosh Mendelsohn
 
How to create a Viral campaign?
How to create a Viral campaign?How to create a Viral campaign?
How to create a Viral campaign?Simplify360
 
Razorfish, Social influensers marketing
Razorfish, Social influensers marketingRazorfish, Social influensers marketing
Razorfish, Social influensers marketingMitya Voskresensky
 
Fluent: The Razorfish Social Influence Marketing Report
Fluent: The Razorfish Social Influence Marketing ReportFluent: The Razorfish Social Influence Marketing Report
Fluent: The Razorfish Social Influence Marketing ReportRazorfish
 
Razorfish fluent
Razorfish fluentRazorfish fluent
Razorfish fluentad_crystal
 
Measuring Social Influence Marketing
Measuring Social Influence MarketingMeasuring Social Influence Marketing
Measuring Social Influence MarketingJulius Trujillo
 
Fluent: The Razorfish Social Influence Marketing Report
Fluent: The Razorfish Social Influence Marketing ReportFluent: The Razorfish Social Influence Marketing Report
Fluent: The Razorfish Social Influence Marketing ReportMatthew Pantoja
 
Social Influence Marketing
Social Influence MarketingSocial Influence Marketing
Social Influence Marketing...
 
Social Influence Media by Fluent
Social Influence Media by FluentSocial Influence Media by Fluent
Social Influence Media by FluentRalph Paglia
 

Similar to Social Influence Marketing Trends (20)

Social Influence Marketing at InBound Marketing Summit
Social Influence Marketing at InBound Marketing SummitSocial Influence Marketing at InBound Marketing Summit
Social Influence Marketing at InBound Marketing Summit
 
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing StrategyCameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
 
Get More From Your Social Media
Get More From Your Social Media Get More From Your Social Media
Get More From Your Social Media
 
Enterprise Customer Relationship Management
Enterprise Customer Relationship ManagementEnterprise Customer Relationship Management
Enterprise Customer Relationship Management
 
Humans first—a Hootsuite guide to social media strategy
Humans first—a Hootsuite guide to social media strategyHumans first—a Hootsuite guide to social media strategy
Humans first—a Hootsuite guide to social media strategy
 
Turn your Customers into Raving Fans using Social Media
Turn your Customers into Raving Fans using Social MediaTurn your Customers into Raving Fans using Social Media
Turn your Customers into Raving Fans using Social Media
 
How to Research Donors with Social Media
How to Research Donors with Social MediaHow to Research Donors with Social Media
How to Research Donors with Social Media
 
Integrating Social Media Across Marketing Channels: 9 Rules for Success
Integrating Social Media Across Marketing Channels: 9 Rules for SuccessIntegrating Social Media Across Marketing Channels: 9 Rules for Success
Integrating Social Media Across Marketing Channels: 9 Rules for Success
 
Social Media for Small Businesses
Social Media for Small BusinessesSocial Media for Small Businesses
Social Media for Small Businesses
 
How to create a Viral campaign?
How to create a Viral campaign?How to create a Viral campaign?
How to create a Viral campaign?
 
19279
1927919279
19279
 
19279
1927919279
19279
 
Social Influence Marketing Report
Social Influence Marketing ReportSocial Influence Marketing Report
Social Influence Marketing Report
 
Razorfish, Social influensers marketing
Razorfish, Social influensers marketingRazorfish, Social influensers marketing
Razorfish, Social influensers marketing
 
Fluent: The Razorfish Social Influence Marketing Report
Fluent: The Razorfish Social Influence Marketing ReportFluent: The Razorfish Social Influence Marketing Report
Fluent: The Razorfish Social Influence Marketing Report
 
Razorfish fluent
Razorfish fluentRazorfish fluent
Razorfish fluent
 
Measuring Social Influence Marketing
Measuring Social Influence MarketingMeasuring Social Influence Marketing
Measuring Social Influence Marketing
 
Fluent: The Razorfish Social Influence Marketing Report
Fluent: The Razorfish Social Influence Marketing ReportFluent: The Razorfish Social Influence Marketing Report
Fluent: The Razorfish Social Influence Marketing Report
 
Social Influence Marketing
Social Influence MarketingSocial Influence Marketing
Social Influence Marketing
 
Social Influence Media by Fluent
Social Influence Media by FluentSocial Influence Media by Fluent
Social Influence Media by Fluent
 

More from Razorfish

ClientSummit2010_JohanJervoe(Intel)
ClientSummit2010_JohanJervoe(Intel)ClientSummit2010_JohanJervoe(Intel)
ClientSummit2010_JohanJervoe(Intel)Razorfish
 
Stampede (Joe Crump)
Stampede (Joe Crump)Stampede (Joe Crump)
Stampede (Joe Crump)Razorfish
 
ClientSummit2010_MikeBoylson(JCPenney)
ClientSummit2010_MikeBoylson(JCPenney)ClientSummit2010_MikeBoylson(JCPenney)
ClientSummit2010_MikeBoylson(JCPenney)Razorfish
 
ClientSummit2010_EricJillard(Mercedes)
ClientSummit2010_EricJillard(Mercedes)ClientSummit2010_EricJillard(Mercedes)
ClientSummit2010_EricJillard(Mercedes)Razorfish
 
ClientSummit2010_PranavMistry(MIT)
ClientSummit2010_PranavMistry(MIT)ClientSummit2010_PranavMistry(MIT)
ClientSummit2010_PranavMistry(MIT)Razorfish
 
ClientSummit2010_HendersonPetrillo(SkilletStreetFood)
ClientSummit2010_HendersonPetrillo(SkilletStreetFood)ClientSummit2010_HendersonPetrillo(SkilletStreetFood)
ClientSummit2010_HendersonPetrillo(SkilletStreetFood)Razorfish
 
ClientSummit2010_MathiasSinn(McDonalds-NeueDigitale)
ClientSummit2010_MathiasSinn(McDonalds-NeueDigitale)ClientSummit2010_MathiasSinn(McDonalds-NeueDigitale)
ClientSummit2010_MathiasSinn(McDonalds-NeueDigitale)Razorfish
 
ClientSummit2010_RussellTaylor(AxeCaseStudies)
ClientSummit2010_RussellTaylor(AxeCaseStudies)ClientSummit2010_RussellTaylor(AxeCaseStudies)
ClientSummit2010_RussellTaylor(AxeCaseStudies)Razorfish
 
ClientSummit2010_MediaMixWorkshop
ClientSummit2010_MediaMixWorkshopClientSummit2010_MediaMixWorkshop
ClientSummit2010_MediaMixWorkshopRazorfish
 
ClientSummit2010_SearchWorkshop
ClientSummit2010_SearchWorkshopClientSummit2010_SearchWorkshop
ClientSummit2010_SearchWorkshopRazorfish
 
ClientSummit2010_MauriceLevyPublicisGroupe
ClientSummit2010_MauriceLevyPublicisGroupeClientSummit2010_MauriceLevyPublicisGroupe
ClientSummit2010_MauriceLevyPublicisGroupeRazorfish
 
ClientSummit2010_CloudWorkshop
ClientSummit2010_CloudWorkshopClientSummit2010_CloudWorkshop
ClientSummit2010_CloudWorkshopRazorfish
 
ClientSummit2010_AgileWorkshop
ClientSummit2010_AgileWorkshopClientSummit2010_AgileWorkshop
ClientSummit2010_AgileWorkshopRazorfish
 
ClientSummit2010_MobileWorkshop
ClientSummit2010_MobileWorkshopClientSummit2010_MobileWorkshop
ClientSummit2010_MobileWorkshopRazorfish
 
Nimble, a Razorfish report on publishing in the digital age
Nimble, a Razorfish report on publishing in the digital ageNimble, a Razorfish report on publishing in the digital age
Nimble, a Razorfish report on publishing in the digital ageRazorfish
 
2010 Razorfish Outlook Report
2010 Razorfish Outlook Report2010 Razorfish Outlook Report
2010 Razorfish Outlook ReportRazorfish
 
2010 Razorfish Outlook Report
2010 Razorfish Outlook Report2010 Razorfish Outlook Report
2010 Razorfish Outlook ReportRazorfish
 
2010 Razorfish Outlook Report
2010 Razorfish Outlook Report2010 Razorfish Outlook Report
2010 Razorfish Outlook ReportRazorfish
 
2010 Razorfish Outlook Report
2010 Razorfish Outlook Report2010 Razorfish Outlook Report
2010 Razorfish Outlook ReportRazorfish
 
2010 Razorfish Outlook Report Key Findings
2010 Razorfish Outlook Report Key Findings2010 Razorfish Outlook Report Key Findings
2010 Razorfish Outlook Report Key FindingsRazorfish
 

More from Razorfish (20)

ClientSummit2010_JohanJervoe(Intel)
ClientSummit2010_JohanJervoe(Intel)ClientSummit2010_JohanJervoe(Intel)
ClientSummit2010_JohanJervoe(Intel)
 
Stampede (Joe Crump)
Stampede (Joe Crump)Stampede (Joe Crump)
Stampede (Joe Crump)
 
ClientSummit2010_MikeBoylson(JCPenney)
ClientSummit2010_MikeBoylson(JCPenney)ClientSummit2010_MikeBoylson(JCPenney)
ClientSummit2010_MikeBoylson(JCPenney)
 
ClientSummit2010_EricJillard(Mercedes)
ClientSummit2010_EricJillard(Mercedes)ClientSummit2010_EricJillard(Mercedes)
ClientSummit2010_EricJillard(Mercedes)
 
ClientSummit2010_PranavMistry(MIT)
ClientSummit2010_PranavMistry(MIT)ClientSummit2010_PranavMistry(MIT)
ClientSummit2010_PranavMistry(MIT)
 
ClientSummit2010_HendersonPetrillo(SkilletStreetFood)
ClientSummit2010_HendersonPetrillo(SkilletStreetFood)ClientSummit2010_HendersonPetrillo(SkilletStreetFood)
ClientSummit2010_HendersonPetrillo(SkilletStreetFood)
 
ClientSummit2010_MathiasSinn(McDonalds-NeueDigitale)
ClientSummit2010_MathiasSinn(McDonalds-NeueDigitale)ClientSummit2010_MathiasSinn(McDonalds-NeueDigitale)
ClientSummit2010_MathiasSinn(McDonalds-NeueDigitale)
 
ClientSummit2010_RussellTaylor(AxeCaseStudies)
ClientSummit2010_RussellTaylor(AxeCaseStudies)ClientSummit2010_RussellTaylor(AxeCaseStudies)
ClientSummit2010_RussellTaylor(AxeCaseStudies)
 
ClientSummit2010_MediaMixWorkshop
ClientSummit2010_MediaMixWorkshopClientSummit2010_MediaMixWorkshop
ClientSummit2010_MediaMixWorkshop
 
ClientSummit2010_SearchWorkshop
ClientSummit2010_SearchWorkshopClientSummit2010_SearchWorkshop
ClientSummit2010_SearchWorkshop
 
ClientSummit2010_MauriceLevyPublicisGroupe
ClientSummit2010_MauriceLevyPublicisGroupeClientSummit2010_MauriceLevyPublicisGroupe
ClientSummit2010_MauriceLevyPublicisGroupe
 
ClientSummit2010_CloudWorkshop
ClientSummit2010_CloudWorkshopClientSummit2010_CloudWorkshop
ClientSummit2010_CloudWorkshop
 
ClientSummit2010_AgileWorkshop
ClientSummit2010_AgileWorkshopClientSummit2010_AgileWorkshop
ClientSummit2010_AgileWorkshop
 
ClientSummit2010_MobileWorkshop
ClientSummit2010_MobileWorkshopClientSummit2010_MobileWorkshop
ClientSummit2010_MobileWorkshop
 
Nimble, a Razorfish report on publishing in the digital age
Nimble, a Razorfish report on publishing in the digital ageNimble, a Razorfish report on publishing in the digital age
Nimble, a Razorfish report on publishing in the digital age
 
2010 Razorfish Outlook Report
2010 Razorfish Outlook Report2010 Razorfish Outlook Report
2010 Razorfish Outlook Report
 
2010 Razorfish Outlook Report
2010 Razorfish Outlook Report2010 Razorfish Outlook Report
2010 Razorfish Outlook Report
 
2010 Razorfish Outlook Report
2010 Razorfish Outlook Report2010 Razorfish Outlook Report
2010 Razorfish Outlook Report
 
2010 Razorfish Outlook Report
2010 Razorfish Outlook Report2010 Razorfish Outlook Report
2010 Razorfish Outlook Report
 
2010 Razorfish Outlook Report Key Findings
2010 Razorfish Outlook Report Key Findings2010 Razorfish Outlook Report Key Findings
2010 Razorfish Outlook Report Key Findings
 

Recently uploaded

Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 

Recently uploaded (20)

Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 

Social Influence Marketing Trends

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36. How does the SIM Score change during the lifetime of a campaign?
  • 37. Can you put a program in place to manage the SIM Score overtime?
  • 38. Does the SIM Score adjust appropriately for varying levels of influence?
  • 39. How does the SIM Score relate to other business metrics?
  • 40.
  • 41.
  • 42.

Editor's Notes

  1. The social space is first and foremost about people and relationships.Technology and platforms come and go.
  2. On the left is Best Buy’s more traditional digital presence in the form of its website and a display advertisement. On the right is the CMO’s blog which as you can see from the image is more personal and casual. Below that is his Twitter feed which includes personal replies. And at the bottom is another Best Buy employee’s Twitter account.