The document discusses the importance of being the first to gain someone's attention and support in order to win a war or make a sale. It tells the story of Arjuna and Duryodhana both wanting Krishna's support in their upcoming war. Duryodhana arrived first and positioned himself closest to Krishna, but when Krishna awoke he saw Arjuna first, who had humbly waited near Krishna's feet. As a result, Krishna pledged his support to Arjuna, allowing Arjuna to win the war. The document stresses that having prominent visibility and positioning yourself to be the first thing someone sees is important for gaining their attention and support, whether for winning a war or making

1. Winning War ; First Step
Management Lesson

2. War is for winning………………
Arjuna & Duryodhana were clear that now
War was the only solution…
Both knew importance of Krishna and…
both wanted Krishna to be on their camp

3. War is for winning………………
Arjuna decided to visit Krishna for his help
So has Duryodhana
Arjuna went to Krishna’s place in the morning
But……….

4. War is for winning………………
Duryodhana was already there in Krishna’s room while
Krishna was yet to wake-up
Duryodhana placed himself nearest to Krishna and sat
almost next to his pillow
So that once Krishna wakes-up, First thing that he does is
to talk to Duryodhana

5. War is for winning………………
Arjuna placed himself near the feet of Krishna and
Very calmly waited for Krishna to wake-up
As Krishna was awake first thing he saw was Arjuna
standing near his feet………

8. War is for winning………………
Krishna started talking to him and Arjuna could be the first
to ask
Duryodhana was not visible to Krishna hence could not
catch attention of Krishna
Arjuna succeeded in getting Krishna with him to fight and
WON…….

9. War is for winning………………
That is the importance of “ Eye to Eye Contact”
In Sales visibility of your promotional material should be at
eye level of your customer
Than only you can catch your customers Attention

10. Thank You
Presentation by Ravinder Dangwal
(Trainer’s notes in next slide)

11. Trainer’s Notes
This presentation can be used as Icebreaker during
training sessions on Merchandising in FMCG & Visual Aid
handling in Pharma Industry