SlideShare ist ein Scribd-Unternehmen logo
1 von 40
Office 2.0 (or the social life of office documents) Rashmi Sinha www.slideShare.net
Office 1.0 ,[object Object]
Per-seat  licensing model
Focus on   personal productivity
Proprietary systems
No natural  collaboration  model
idiosyncratic mess of   folders & subfolders
sharing  happens outside system
[object Object]
People have seen the future
Wikis Second Life long tail search tagging World of warcraft Search engine optimization Web 2.0 AJAX Real time collaboration wisdom of crowds YouTube MySpace
First generation Social Networks (Friendster, LinkedIn…) ,[object Object],[object Object],[object Object],[object Object],1) I am linked to -> -> to you  --->You are linked to her -> -> to her…
Second generation   social networks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Coffee Dance performance Tomatoes
Model 1: Watercooler conversations  (around objects e.g., Flickr, Yahoo answers) 1) I share my pics ->   -> with you --->   -->You share your pics -> ---> with him ,[object Object],[object Object],[object Object],[object Object]
Model 2: Viral sharing  (passing on interesting stuff, e.g., YouTube videos) ,[object Object],[object Object],[object Object],1) I send video I like  -> -> to you. You pass on -->   --> to her, who sends on to her, who passes on…
Model 2: Tag-based social sharing  (linked by concepts. e.g., del.icio.us) 1) I tag my bookmarks   -> you see my tags  -->You share your tags -> ,[object Object],[object Object],[object Object],[object Object],politics lebanon Global voices politics technology Global voices web JAVA CNN networks blogs science science science brain
Model 4: Social news creation  (rating news stories, e.g., digg, Newsvine) 1) I find interesting story   -> you rate story  -->Others rate stories ,[object Object],[object Object],[object Object],5 4
Documents as social objects
… documents have served not simply to write, but also to underwrite social interactions; not simply to communicate, but also to coordinate social practices… ,[object Object],[object Object]
New forms of document > new Social Worlds ,[object Object],[object Object],[object Object],[object Object],from sociologist - Anselm Strauss
Rules for Office 2.0 ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Person to person sharing Large scale social space Authoring No authoring
presentations are hard to share  ,[object Object],[object Object],[object Object]
SlideShare ,[object Object],[object Object],[object Object]
What  people share  on SlideShare ,[object Object],[object Object],[object Object],[object Object]
how SlideShare fits into people’s live
Slides as   microcontent ,[object Object],[object Object]
Always in  web mode ,[object Object],[object Object]
mashups   with  audio,video ,[object Object],[object Object]
good content  floats to  top   ,[object Object],[object Object]
popularity  based  navigation ,[object Object],[object Object]
Models of  navigation ,[object Object],[object Object],[object Object]
Popularity metrics Remember stuff Tagging Share with your friends Emailing Share on your blog Embedding Watch it Viewing Decide what goes to front page Digging Interact with others Commenting Remember stuff Show others what you like Favoriting Goal Metric
SlideShare stories (complications that arise when you share documents)
Identity production
Mashups & attribution
notions of  privacy
Finally  ,[object Object],[object Object],[object Object],[object Object]

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