The document discusses 10 lessons learned from the design of SlideShare, a social media platform for sharing presentations. The lessons include: (1) using an alpha version to get early feedback, (2) not needing detailed personas when users are well known, (3) launching early and refining based on feedback, (4) social websites requiring different design than individual apps, (5) using simple analytics to get quick feedback, and (6) the importance of designer-developer collaboration. The document also discusses the value of technical simplicity, prioritizing speed, and finding developer partners to help with execution.

5. IA thoughts about the state of the field…

6. No navel gazing well, maybe a little

7. Rumors of the death of IA have been greatly exaggerated

8. old timers back for more

9. new comers who found like-minded people

10. and some products

11. Product Management Second Life Analytics Entrepreneurship Social IA Social IA Blog data mining Search engine optimization Web 2.0 RIAs Mobile IA UX management Prediction markets topics – some old, some new

12. Registrations at IA Summit are growing

13. the story of MindCanvas & SlideShare

14. working at a startup…

15. UX methods or just in time design

23. how SlideShare fits into people’s live

24. 10 Lessons from SlideShare

25. 1. The alpha as the first reaction

34. MindCanvas as design for the individual Usability Control Interaction Flow Engagement

35. SlideShare as design for the crowd People interacting Following each other Wisdom of crowds

39. 8. Pay attention to technical simplicity Balance user needs & technical simplicity Complexity > slower, riskier, harder to maintain

40. 9. Single biggest win: make app faster

42. Find yourself a developer partner Focus on execution You cannot just “hire a developer”

43. Picture of data center

44. Do you need traditional UX methods to design a SlideShare ?

48. What when everyone is a developer? Mashup RSS feeds (Yahoo Pipes?) Build your own social network (Ning?) Play with an API (Google Maps?)