How to run a scrappy startup

Rashmi Sinha, CEO & Cofounder, SlideShare How to run a scrappy startup

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Taking over the world (one PowerPoint at a time!) ,[object Object]

How to run a scrappy startup ,[object Object],[object Object]

1. Keep your day job till your idea has legs ,[object Object]

Start from top in being scrappy

The lower the CEO salary, the more likely it is to succeed …it goes to whether the mission of the company is to build something new or just collect paychecks. Peter Thiel, Founders Fund

Cash is important ,[object Object]

2. Have a remote team ,[object Object],[object Object],[object Object]

Challenges ,[object Object],[object Object],[object Object]

Synchronous is must Need to look at same screen Skype GoToMeeting

3. Bring expertise into company without hiring ,[object Object]

How to structure advisory relationships ,[object Object],[object Object],[object Object]

Accountants & HR ,[object Object]

Recruiting is hard ,[object Object]

5. Outsource what you can Amazon S3, EC2 Dedicated servers instead of colocation Google Ads, custom search Different widgets (Gigya, AddThis)

6. Don’t let biz-dev get ahead of product

Deals with big companies can be a mirage

7. Marketing: Do you really need that schwag?

User acquisition is a science ,[object Object]

SEO not SEM ,[object Object],[object Object]

8. Don’t skimp on team ,[object Object]

Create fun work culture ,[object Object]

Have food around office (even if not Google gourmet)

Set the tone for speed ,[object Object]

a. Solve one problem really well

b. Make app social ,[object Object],[object Object],[object Object]

c. Social networks or open web?

d. Understand markets you build for ,[object Object],[object Object]

e. To build a feature or not to ,[object Object],[object Object],[object Object]

Always think: How should we double traffic ?

f. Everyone on team should use product ,[object Object]

The Alpha Feedback to the embed No publicity Browser compatibility issues

How developed should a Beta be? ,[object Object],[object Object],[object Object],[object Object]

SlideShare launch ,[object Object],Alpha Stealth mode Open to all Launch Invite only

Finally ,[object Object],[object Object],[object Object]

How to run a scrappy startup

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