1. Designing for Web 2.0 Rashmi Sinha www.uzanto.com www.slideshare.net www.rashmisinha.com

2. browsing alone Attributed to PIMboula on Flickr: http://www.flickr.com/photos/pimboula/15256153/

4. Part I: The rise of tagging (& the fall of menus)

5. Categorization & tagging cognitively speaking…

9. Tagging and Wisdom of Crowds “ A crowd of decentralized people working to solve a problem on their own without any central effort to guide them, come up with better solutions, rather than a top-down driven solution.”

13. Part II: Rich user interfaces

14. Part II Social presence (integration of GTalk with Gmail) Real time collaboration with text documents

15. DiggSpy: real time updating

16. Part III: Social sharing

18. Hi I found you while I was searching my network at LinkedIn. Let's connect directly, so we can help each other with referrals. If we connect, both of our networks will grow. To add me as your connection, just follow the link below.

20. Object mediated social networks “… call for the rethinking of sociality along lines that include objects in the concept of social relations.” Katrin-Knorr Cetina Reference: http://www.zengestrom.com/blog/2005/04/why_some_social.html

21. Over “ coffee ” Watching a “ dance performance ” Over “ tomatoes ”

30. Part IV: So you want to design for Web 2.0?

31. Forget the ipod!

32. Give up control This is messy!

33. Beyond hand-crafted information architectures

34. Plant the seeds, let people connect

35. Design for emergent architecture

36. Part IV: Some principles…

45. 7. Most of all, allow for play

47. Questions? www.rashmisinha.com www.uzanto.com We are hiring!