A User-Experience presentation deck for a Home Inventory and Marketplace app.

1. Prepared by: Rob Arias
Revision Date: Thu Jan 22 2015
An app to quickly help you catalog, prioritize and get rid of your stuff
Home Inventory App
“Know the stuff you love, Get rid of the stuff you don’t.”

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Project Brief
The Problem:
Americans have too much stuff and are woefully prepared in the
event of a disaster (Only one in four according to Forbes.com).
But where do we start? The barrier to entry is the massive task
that lies before us. When (not if) something does happen to you,
you’ll need to prove to your insurance that you in fact own the
things you claim to. How much are they worth? We all want to get
rid of some stuff and live simply but proactively selling on eBay
and Craigslist is a hassle and even dangerous.
The Solution:
The advent of the smartphone has equipped everyone with a
device that has the capability of helping them visually catalog,
organize, value and sell their stuff. Social Networks have helped
connect buyers & sellers and showcase collections. There are
existing solutions for Home Inventory Apps, but none of them has
the elegance and simplicity that today’s users demand.
What this Solves:
UnHoarder will kickstart something everyone should have a grip
on: Their Stuff! UnHoarder will help you prioritize important
possessions, identify things you’re not using and passively sell
things of value to others that you want to get rid of.

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Competitive Analysis
App Name
Login Options
UI/Navigation:
Export/Print/
Desktop
Cost:
Inventory’d
Email, Facebook, Twitter
Bottom Anchored
Explore Collections,
Search, List
Export CVS
Free
Know Your
Stuff
Email
Matrix/Grid
Add, View, Add Room, Add
Photo, Search, Settings
Through Website
Database
Free
MyStuff2
Email
Tabbed Navigation
Explore Collections, Search,
List
Export and Backup Data
Free (15 item limit), $8.99
for Pro (Unlimited)
Inventory
Buddy
None
List Navigation
Add Items, Location Filter
and Output
Email & Print
Capabilities.
Free (Ad Supported) and
$1.99 Premium
Sortly
None
List Navigation
Home, Work, Collections,
Storage, Move and Travel
Dropbox, Evernote, CVS,
PDF and Cloud Storage
Free
The most evolved, feature-
rich with the best social
features but very unstable
(crashed several times).
Desktop integration for
editing outside of app gives
this an advantage.
Ability to track and list
borrowed items. Passcode
lock for security
The crudest of the apps. No
Clear advantages.
Pleasure/Pain
Points:
Most elegant, intuitive
interface.
Create a platform that leverages the clean UI of Sortly, the features and social integration of Inventory’d and the Desktop Browser integration of KYS.Opportunity:

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Persona Overviews
Archetype
Goals:
The Worry
Wart
Security, Peace of mind.
The Collector
Wants to share and
connect.
The
Minimalist
Wants to reduce clutter
Obsessive
Compulsive
Driven to organize
The Hoarder
Summary
A mother that always
feels a sense that
something is going to
happen and wants to be
prepared for any
situation.
Likes to collect things
and has a desire to
catalog, share and
connect with other
likeminded collectors.
Feels stressed and
overwhelmed by having
too many things and
wants to liquidate
unused possessions
frequently.
Owns a labelmaker &
places “property of”
labels on their things.
The user that’s going to
demand more granular
features.
Disorganized and
scattered. They have too
many things to catalog
individually so may need
a “bulk” way of
cataloging their things.
Quote:
“I’d feel more prepared
and in control if I could
get a hold of my stuff”
“I get enjoyment from
browsing my stuff and
commenting on others”
“Less is more”
“Organizing gives me
satisfaction”
“Oh God … Where do I
even start!”
Just needs a
starting point.
Worries about the
next “big one” or
other disasters.
Can’t find that final
collection piece.
Too complicated.
Doesn’t need all the
“bells & whistles”.
Very particular about
features. Demands
customization.
Pain Points:
Prioritizing important
things from junk. Thinks
everything is
“important”.
The Gypsy
Moves frequently thus
more opportunity to lose
things but also more
opportunities to catalog
their stuff. Much of his
stuff might be in storage.
“Where was that thing
again?”
Keep track of where
things are.
Having to climb into the
attic or drive across town
to find his stuff.
MVP

5. LIVING ENVIRONMENT & SAFETY
Homeowners Insurance? Yes
Have you ever filed a Claim? Yes
Types of Disasters susceptible to: Earthquakes, Flooding, Fire
Neighborhood Safety
Level of Personal Clutter:
LIFESTYLE BEHAVIORS:
AVG. HHI: $120K
Net Worth of Possessions: $20K
House/Condo/Apt.: Apt.
Rent or Own: Rent
Rooms/Sq. Ft.: 2
Storage: Attic
Last Time Moved: 2 Years
Collections: Books, Music
TECHNOLOGY HABITS:
Competitor? Home Inventory
Platform:
Device: iPhone 4
Level of Loyalty: Strong
Upgrade Cycle: 4 Years
MOTIVATIONS:
Ron is a self described “gypsy” moving on
average every two years. He’s been the
victim of a burglary before and sees the
benefit of having a better handle on his
possessions and their value but he finds
the existing tools too “Daunting” to
commit to using. He likes to purge often.
FRUSTRATIONS:
• Current Solutions Are “Daunting”.
• He moves often which presents an opportunity
• He donates stuff to goodwill at least 2X yearly
• Craigslist is too sketchy/eBay is too much work.
4
6
RON “The Gypsy”
Age: 43
Gender: Male
Marital Status/Kids: Married/None
Occupation: Musician
Location: Berkeley, CA
“I have the intentions of using a Home Inventory App
but every time I open it, I find the task before me too
daunting and I just give up.”
GOALS:
• Be Prepared
• Get a grip on Stuff
• Make moving easier
UnHoarder Home Inventory App Case Study5 / 23

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Content Strategy
Business Objectives:
Enabling people to get a handle on their possessions and make it
easier to simplify our lives is something many of us strive for.
Helping users do this will lead to trust and grow a secondary
market of stuff people want to get rid of or sell and help create a
community of like-minded collectors.
Opportunities to monetize besides the cost of the app include
targeted advertising, partnering with insurance companies,
charging a nominal fee or percentage for brokering transactions
and a premium membership for featured storefronts and
spotlighted users.
Our Voice:
We know what a tedious, incremental process cataloging your
stuff is going to be, we want to be encouraging and not “Nag”
users. An occasional “pat on the back” or “hey, you didn’t forget
about us, did you?” reminder can keep people engaged and
enable their success. Typical tone-of-voice might include an
occasional alert or in-app message such as:
“You just cataloged your10th item. High Five!”
“You’re on a roll! How about one more tonight?”
Our Audience:
Our core audience are the well organized, the well-prepared and
collectors but the reach of our app is vast and nearly every human
in the world has a need to track their stuff on some level. Progress
& completion of a task as monumental as this will provide
gratification and satisfaction and a sense of preparedness for
anything life throws at them.
Device, Cloud and Desktop Content:
The accumulation of personal data is a big responsibility and we
want users to feel their data is secure and make it clear what can
be seen by the public and what cannot.
Giving users the option of local, device storage, cloud or Desktop
storage will allow them to feel like they are in control and secure
about their things.
Updates:
New features will be rolled out with application updates which are
controlled and monitored by the app store. Users will be directed
to new features via an intro screen upon the launch of the app
after an update. We don’t want to bog the user down with too
many features initially.

7. UnHoarder Home Inventory App Case Study7 / 23
Content Strategy
User-Generated Content:
Marketplace:
Mostly user-generated picture matrix of publicized available items
and collections that can be browsed, followed, liked, shared and
commented on. New items will stream into a public “Explore” feed
or curated list of followed users like Instagram.
Social:
User profiles, Ratings, commenting will bring engagement and
community.
Native Content:
Item Categories:
One of the most critical components of the content will be the list
of categories and ensuring they’re organized into a logical,
sortable, customizable hierarchy that anticipates the needs of all
users. If we notice a custom category is continually being added,
we can roll this out as a native feature (and may even queue an
opportunity in the marketplace).
Guide/Tips
Cataloging your stuff is an ongoing process. An occasional check-
in, showcase of new features or even a little encouragement will
keep users engaged in the active process of managing ones
things.
Item Tags, Alerts and Search Tools:
Users can build a profile of items they covet and watch lists and
UnHoarder will alert them when new items enter the marketplace.
The content provided by the app will mostly come in establishing the structure, guidance and tools for organizing one’s stuff. Most of the
actual browsable content will come in the form of items that users decide to publicize in the free and for sale items marketplace. For this
reason, we’ve segregated content by native and user-generated content.

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Category Taxonomy: Research
9 Top Level Categories:
(Note: Electronic mediums including apps,
digital music & videos have been omitted).
Amazon’s hierarchy is not necessarily
alphabetical but some sort of proprietary
ranking.
Books & Audio
Movies, Music & Games
Electronics & Computers
Home, Garden & Tools
Beauty, Health & Grocery
Toys, Kids & Baby
Clothing, Shoes & Jewelry
Sports & Outdoors
Automotive & Industrial
The categorization of your stuff has the potential to create cumbersome and broad filing categories. The fewer top-level categories we can
group things into, the better. Our Target is probably not too far off from a department store ecommerce site. It’s worth borrowing from “The
Big Boys” who have surely spent a great deal of time thinking of this. Service based categories have been omitted in some instances.
9 Top Level Categories:
ebay’s hierarchy is alphabetical with “other”
being last.
Collectibles & Art
Electronics
Entertainment
Fashion
Home & Garden
Motors
Sporting Goods
Toys & Hobbies
Other
12 Top Level Categories:
Target also has Gender & Baby/Kids category
distinctions which I have not included. Target
hierarchy is not alphabetical.
Home
Patio
Furniture
Electronics
Entertainment
Toys
Sports
Health
Beauty
Luggage
Pet Supplies
School & Office Supplies

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Card Sorting Observations
Card Sorting Exercises revealed the following
observations:
• Women want more specific clothing
categories such as types of shoes and
occasion-based fashion items.
• Some users preferred sorting their
possessions by room
• Parents need general categories for kids stuff
(Stuffed animals, furniture).
• Customization important for the hardcore
user.

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Category Taxonomy: Proposed
Art & Antiques
Including sculptures & paintings
Appliances & Kitchenware
All utensils, serving & kitchen gadgets
Books & Media
Including records, DVD’s and video games
Clothing & Shoes
Including suits and other clothing of value
Collectables
Specific Collections
Working default Top-level categories for users. These will be customizable for users.
Decorations
Household Accessories
Electronics
Gadgets and Home electronics
Furniture & Accessories
Couches, chairs, tables, etc.
Outdoor
Things like Patio Furniture and Barbecue equipment
Recreational & Exercise
Hobby, Bike, Golf and other recreational gear

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User Flow: Registration
Page Explaining
Benefits
Launch App
Are you
Registered?
Sign in
Already Signed in
Try Again or
email pw?
Would you
like to
Register?
Why Register? Email
Yes
No
Via Facebook or
Twitter
Allow Access to
profile?
Input
Email &
PW
Complete
Yes
Input
Email &
PW
Open/Close Page Explaining
Why this is
needed
Why?
Success!
error!
Cancel
Registration is not mandatory and some users with
privacy concerns may opt out of registration and
instead localize their personal data and use iCloud
or local backups.
The benefits of registration must be noted and they
include:
• The ability to sell & Buy things
• Leverage one step sign-in with Facebook or twitter
• The ability to comment on & share items NO!
Yes
Yes

12. Catalog
Cycle
UnHoarder Home Inventory App Case Study12 / 23
User Flow: Item Entry
Add item Launch Camera
Allow Camera
Access?
Access
Camera
Yes
Page Explaining
reasons for needing
access
No
Take Photo
Import from
Photo Library
No Photo
Confirm Photo(s)
Name/Locate/
Categorize/Tag/
Price
Add another
item?
Yes
CompleteNo
The “Bread & Butter” of the app is the ability to quickly and efficiently catalog your stuff so this process needs to be as straight-forward as
possible. It must also prioritize the categorization and sorting features so that users can recall and browse a lengthly list of items.

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Wireframe: Preliminary Sketches

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Wireframe: Onboarding
Splash Screen Onboarding Frame 1
Skip
UNHoarder
Know the stuff you love,
Get rid of the stuff you don’t.
Catalog, categorize, prioritize
and value your stuff
Skip
Post stuff you want to sell or
Donate on your preferred
marketplace
Skip
Browse other members
collections, Place offers and
interact with members with
similar interests
Onboarding Frame 2 Onboarding Frame 3
Skip
Sign up for free to take
advantage of advanced features
Onboarding Frame 4
Sign Up with Facebook
Or use Facebook
Email
Password
Already a member? Sign In
Forgot Pasword?

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Wireframe: Primary Screens
Category A
Category B
Category C
Category D
Category E
Category F
Category G
Category H
Category I
My Stuff SettingsProfile
Search
Add Item
My Stuff (Default)
Collections
FollowingMy Collections
My Stuff SettingsProfile
Search
Add Item
Collections
Collections My Stuff SettingsProfile
Search
Add Item
Capture
Collections My Stuff SettingsProfile
Search
Add Item
Settings
SETTINGS
SUPPORT
Category B
Category C
Category D
Category E
Category F
PREFERENCES
Category H
Category I
CollectionsMy Stuff SettingsProfile
Search
Add Item
Profile
EDIT PROFILE
INFORMATION
Avatar
Username
Email Address
Change Password
CONNECTIONS
Facebook
Twitter
Pinterest
Collections

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Wireframe: Default Screen
Category A
Category B
Category C
Category D
Category E
Category F
Category G
Category H
Category I
My Stuff SettingsProfile
Search
Add ItemCollections
List View
1.0 Sort/View
Viewing your stuff in either a list
or matrix view
2.0 Search Bar
The Search bar should be
omnipresent and contextual. If
used while in “My Stuff” screen,
it would prioritize those results.
3.0 Alerts
Alerts would include app
notifications and likes/
messages from other members
in the Collections marketplace.
4.0 Favorites (Scrollable)
An alphabetical filtered list of
favorited items.
My Stuff SettingsProfile
Search
Add ItemCollections
Matrix View
1.0 Sort/View
Viewing your stuff in either a list
or matrix view
Category A
Category D
Category G
Category B
Category E
Category H
Category C
Category F
Category I
2.0 3.0
1.0
4.0
5.0
1.0

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Wireframe: Individual Item
My Stuff SettingsProfile
Search
Add ItemCollections
Item Detail View
1.0 Back
Returns to previous category
screen.
2.0 Functions
Include (L-R) Add to Favorites,
Share, Delete item and more
features
3.0 Swipeable Images
If there are more than one
image associated with the item,
this can be swiped in either
direction. Clicking on any photo
enlarges it to fullscreen
4.0 Camera
To update or add images
5.0 Item Details
Clicking on them enables
editing.
Image Fullscreen
1.0 Close
Returns to item detail view
2.0 Delete
Deletes selected image
(confirmation required).
3.0 Camera
Opens camera to add to gallery
of item images
4.0 Thumbs
Thumb carousel swipes
horizontally to show all images
associated with item (If
applicable). Tapping enlarges
image.
Back
Category/Subcategory
Item Name
$ Value
Notes
My Stuff SettingsProfile Add ItemCollections
1.0
2.0
3.0
4.0
5.0
1.0
3.0
4.0
2.0

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Wireframe: List view
Item Detail View
1.0 List View
Swiping left reveals quick edit
mode with features including
favoriting, sharing & deleting.
My Stuff SettingsProfile
Search
Add ItemCollections
Category
Item A
Item B
Item C
Item D
Item E
Item F
Item G
Item H
1.0

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Useability: Orientation
Prep:
Share and sign release form.
Intro:
Thank you for volunteering to participate in this usability
study. I will be using this script to ensure that I ask the
same questions of all of our participants. We are
interested in getting your reaction and feedback to a
personal inventory and selling app. We will use this
information to help make the app as useful and
enriching experience for the people who use it.
Information that you share with me is strictly
confidential and will be used for research purposes
only. I will be taking handwritten and/or recording
your screen and voice. Please respond to my
questions openly and honestly. If you’re
uncomfortable answering any of my questions, just
let me know. I want to reiterate that this is not a test.
Context:
Today’s session will consist of asking you to complete a
series of tasks with a tapable wireframe prototype. A
wireframe does not typically include color or imagery.
These elements are added later once the basic structure
of the site is defined. The wireframe is intended to guide
the structure of the page, ensure all the appropriate
information is included, and laid out in a way this is easily
digestible and user-friendly.
This prototype does have a few limitations. Keyboard,
Forms & Camera functionality are not functional so the
results of using them have been simulated. You will
notice that some dummy text replaces real text in some
cases.
Try to think out loud and talk through your decision
making processes. Tell me what your expectations are
and how this could better suit them.

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Useability: Task Scenarios
Participant Name or Alias: _________________________ Sex: _____ Age: ______ Date/Time: ________________
1). Register for an Account: ________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
2). Add an item to “My Stuff”: _______________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
3). Add this item to the Marketplace section of the App: ___________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
4). General impressions of App Naming, Navigation & Iconography: _________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________

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Useability: Findings Summary
General Notes
Overall most users pleased with the idea and think it
solves a need. Many of the concerns stem from the
limitations of the interactivity of the prototyping.
Medium Priority Items (heard by a half)
• Not exactly sure what star icon indicates.
• Profile & Settings could be consolidated
Low Priority Items (heard by a minority)
• Work on language in pop-up alerts.
High Priority Items (heard by a majority)
• Distinction between “My Stuff” and “Marketplace” needs to be
clearer, even consolidated.
• Should be able to add item from within “My Stuff” tab.
• Alerts confusing, need to be customizable

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Phase 2: Future Improvements
• Ways to filter your stuff by room or property
• Better data visualization features for the value of your stuff.
• Refine exporting features for providing to insurance carriers
• Better features for sorting clothing

23. UNHoarder
Coming Soon to: