3. Total land area - 33 million ha. Agricultural area - 6.6 million ha (20% of total area) Industrial crops - oil palm, rubber, cocoa, tobacco and pepper – occupy about 77% of total agricultural land Other crops - paddy, fruits, vegetables & coconut – cover 16% of total agricultural land Scenario of Malaysian Agriculture
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6. Farmers’ Profile Total Number of Farmers : approximately 1 million * Paddy : + 400,000 Horticultural crop : + 200,000 (Fruits, vegetables, floriculture) Industrial Crops : + 750,000 (Rubber, oil palm) Other Crops : + 50,000 * Some farmers are involved in more than 1 crop
8. Farmers’ Profile < 45 years old : 30% 45-55 years old : 25 % > 55 years old : 45%
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10. CONTRIBUTION TO GDP YEAR PLANTATION SECTOR (%) FOOD SECTOR (%) 1995 9.6 3.6 2003 5.2 3.3 2004 6.1 2.9
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13. MINISTRY OF AGRICULTURE AND AGRO-BASED INDUSTRY DEPARTMENT OF AGRICULTURE MALAYSIAN AGRI. RESEARCH & DEVELOPMENT INSTITUTE (MARDI) FEDERAL AGRI. MARKETING AUTHORITY (FAMA) MUDA AGRI. DEVELOPMENT AUTHORITY (MADA) KEMUBU AGRI. DEVELOPMENT AUTHORITY (KADA) DEPARTMENT OF VETERINARY SERVICES DEPARTMENT OF FISHERIES MALAYSIA AGRICULTURE BANK (BPM) FARMERS’ ORGANIZATION AUTHORITY (FOA) MALAYSIAN FISHERY DEVELOPMENT BOARD (LKIM) MALAYSIAN PINEAPPLE INDUSTRY DEVELOPMENT BOARD (MPIB)
18. Greater focus on issues of productivity, efficiency & competitiveness Addressing the linkages with other economy sector 2 nd National Agriculture Policy (1992-1998) 2nd NAP Shifted from new area development to in-situ development
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23. 9 th MP (2006-2010) TARGETS To Increased Value Added Increased Production To Contain Import Bill Increase Self- Sufficiency Level
24. Increasing agricultural production including new sources of growth with greater private sector participation Improving the service delivery system POLICY THRUST Expanding agro-based processing activities & product diversification Strengthening marketing and global networking Enhancing incomes of smallholders, farmers and fishermen
31. Scope of Transformation Current situation After transformation Farm size: - small Large scale, commercial & economic - uneconomic Labor force: - limited Mechanization, automation & technology - ageing Less labor intensive activities Farm management: Professional, agriculture is business, - traditional Application of ICT, - “satisfactory” Commercial management/ - “enough” collective/economic of scale, - manual Business Plan
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40. Farm Accreditation Scheme (Skim Amalan Ladang Baik Malaysia or SALM) Aqua Farm Certification Scheme (Skim Pensijilan Ladang Akuakultur Malaysia SPLAM)
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45. Livestock Accreditation Scheme (Skim Amalan Ladang Ternakan or SALT) (Veterinary Health Mark or VHM) – Processed products DEPARTMENT OF VETERINARY SERVICES, MALAYSIA EST. NO. : …....
48. Seal of Quality Promotion of Malaysian agricultural products through branding
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52. CROP ZONING ZON MFZ 1 (Mixed Fruit Zone 1) Sub Zon MFZ 1 (a) Sub Zon MFZ 1 (b) Sub Zon MFZ 1 (c) Belimbing Limau Roselle Tembikai Belimbing Mangga Nangka Limau Nangka, Mangga, Jambu Batu Kota Tinggi, Johor Bahru, Kluang, Mersing, Rompin Segamat Tampin Jempol Bera Temerloh Maran K. Lipis Bentong Raub Jerantut ZON MFZ 2 (Mixed Fruit Zone 2) Sub Zon MFZ 2 (a) Sub Zon MFZ 2 (b) Sub Zon MFZ 2 (c) Betik Limau Mangga Betik, Jambu Batu, Roselle Mangga Belimbing, Nanas, Jambu Batu Kuala Kangsar, Larut Matang, Hulu Perak Batang Padang, Kinta, Perak Tengah, Manjung, Hilir Perak Hulu Selangor, Gombak, H. Langat, Petaling, Klang, WP, Seremban ZON MFZ 3 (Mixed Fruit Zone 3) Sub Zon MFZ 3 (a) Sub Zon MFZ 3 (b) Sub Zon MFZ 3 (c) Limau Tembikai Roselle Nanas Limau Tembikai Kemaman Dungun, Hulu Terengganu Marang, Kuala Terengganu, Setiu, Besut, Pasir Putih, Bachok, Kota Banru, Tumpat Pasir Mas, Tanah Merah, Macang, Jeli, Kuala Kerai, Gua Musang ZON MZ 1 (Mango Zone 1) Sub Zon MZ 1 (a) Sub Zon MZ 1 (b) Mangga Tembikai Mangga, Nanas, Jambu Batu Alor Gajah, Jasin, Melaka Tengah, Rembau Muar ZON MZ 2 (Mango Zone 2) Sub Zon MZ 2 (a) Sub Zon MZ 2 (b) Mangga Tembikai Limau Nangka Mangga, Nanas, Jambu Batu Perlis, Langkawi, Kbg Pasu, Padang Terap, Pokok Sena, Kota Setar, Pendang K. Muda, Sik, Baling, Kulim, Bandar Baru, SPU,SPTSPS, T/Laut, B/Daya ZON PZ 1 (Pineapple Zone 1) Sub Zon PZ 1 (a) Sub Zon PZ 1 (b) Nanas Nanas, Pisang Pontian Batu Pahat ZON PZ 2 (Pineapple Zone 2) Sub Zon PZ 2 (a) - Peat Sub Zon PZ 2 (b) - BRIS Nanas Nanas, Roselle Kuantan, Pekan Kuantan, Pekan
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54. No. 1 in EU No. 1 in Hong Kong No. 2 in the world No. 1 in Hong Kong & No. 12 in the world No. 17 in the world No. 18 in the world MALAYSIA’S SUCCESS IN FRUIT TRADE
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59. Brand names to promote SMI Products Branding Based On Quality And Food Safety
