The days of bludgeoning algorithms, networks, and people are over. Modern marketing success in channels like search, social media, content marketing, email, CRO, et al. requires subtle "nudges" to have success.

1. What’s in store for the future of SEO, social media,
and content marketing
Rand Fishkin
CEO, SEOmoz
http://bit.ly/mightynudge

28. Conspicuous Consumption: The Plastic Trap

30. Relativity & Pricing: The Fallacy of Supply & Demand

32. From: Social Media Examiner

34. Check out this study: http://www.staging.omniture.com/en/resources/articles/conversion/ringcentral_boosts_conversions

35. To help conserve water &
energy, please do your best to
re-use your towel.

36. JUST THOUGHT YOU OUGHT TO KNOW,
75% of people who
stayed in room 34
re-used their towel.

37. 37.2% Towel reuse rate when
hotel guests see a standard
sign.
49.3% Rate when guests see a
sign specific to their
room.
http://www.nytimes.com/2008/03/17/business/17drill.html

39. Steve Krug’s Masterpiece: Don’t Make Me Think

40. http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing

44. Brand Recognition Click-Through Data: Via Microsoft Research

47. http://www.nytimes.com/2009/11/08/nyregion/08taxi.html

49. http://online.wsj.com/article/SB10001424052748703478704574612052322122442.html

53. http://nudges.org

54. What’s in store for the future of SEO, social media,
and content marketing
Rand Fishkin
CEO, SEOmoz
http://bit.ly/mightynudge