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The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing

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The days of bludgeoning algorithms, networks, and people are over. Modern marketing success in channels like search, social media, content marketing, email, CRO, et al. requires subtle "nudges" to have success.

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The Mighty Nudge: The Future of SEO, Social Media, & Content Marketing

  1. What’s in store for the future of SEO, social media, and content marketing Rand Fishkin CEO, SEOmoz http://bit.ly/mightynudge
  2. Conspicuous Consumption: The Plastic Trap
  3. Relativity & Pricing: The Fallacy of Supply & Demand
  4. From: Social Media Examiner
  5. Check out this study: http://www.staging.omniture.com/en/resources/articles/conversion/ringcentral_boosts_conversions
  6. To help conserve water & energy, please do your best to re-use your towel.
  7. JUST THOUGHT YOU OUGHT TO KNOW, 75% of people who stayed in room 34 re-used their towel.
  8. 37.2% Towel reuse rate when hotel guests see a standard sign. 49.3% Rate when guests see a sign specific to their room. http://www.nytimes.com/2008/03/17/business/17drill.html
  9. Steve Krug’s Masterpiece: Don’t Make Me Think
  10. http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing
  11. Brand Recognition Click-Through Data: Via Microsoft Research
  12. http://www.nytimes.com/2009/11/08/nyregion/08taxi.html
  13. http://online.wsj.com/article/SB10001424052748703478704574612052322122442.html
  14. http://nudges.org
  15. What’s in store for the future of SEO, social media, and content marketing Rand Fishkin CEO, SEOmoz http://bit.ly/mightynudge

Editor's Notes

  • CALL IT LANDFILL
  • Break big commitments and conversion processes into smaller, simpler steps,
  • ×