Building Task-Aware Mobile Applications
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Presentation given by Mark Logic's Fernando Mesa the the 2010 Tools of Change for Publishing show hosted by O'Reilly Media in New York City.
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Building Task-Aware Mobile Applications
- 1. Unlock Content™ MarkLogic Server and the Mobile Opportunity Developing a New Generation of Personalized, Task-Aware Applications for Mobile Devices O’Reilly Tools of Change for Publishing Fernando Mesa, Principal Technologist Mark Logic Corporation 2/24 Revision 1.0.0 Copyright © 2010 Mark Logic Corporation. All rights reserved. Slide 1 1 Slide
- 2. Context Time Activity Identity Location Copyright © 2010 Mark Logic Corporation. All rights reserved. Slide 2
- 3. Not Just Location.. Context is more than simply a state, but part of a process in which users are involved Copyright © 2010 Mark Logic Corporation. All rights reserved. Slide 3
- 4. Context-aware mobile apps need to adapt Information User Experience Behavior Copyright © 2010 Mark Logic Corporation. All rights reserved. Slide 4
- 5. The mobile promise Deliver the right information to the right people in the right context to solve the right problem. Copyright © 2010 Mark Logic Corporation. All rights reserved. Slide 5
- 6. But there are challenges... Too many options! Lots of formats and devices Expensive to support every combination of format, device and platform Siloed content apps No way to access contextual information Unpredictable user’s behavior “As the number of formats, devices, technology, users and behaviors increase exponentially, the need to implement a mobile strategy that is cost effective and reusable Copyright © 2010 Mark Logic Corporation. All rights reserved. becomes essential.” Slide 6
- 7. Factors driving mobile complexity Formats Devices HTML Fixed Layout Reflowable eReaders Mobile Devices Kindle, Nook, iPhone, iPad, PDF , Flash XML based Sony, etc Netbooks Technology Context Operating Systems Frameworks Location Identity Platforms SDKs Activity Time Copyright © 2010 Mark Logic Corporation. All rights reserved. Slide 7
- 8. Suggestions for creating context-aware apps.. Adoption of Flexible formats = XML Automatically extract and reassemble content in different formats Create small chucks of information to make it possible to assemble content on demand Will make reuse of content fragments across devices, personas and technologies easier Adapt and respond to User’s context and behavior Allow the user to choose (Zinio App) Provide multiple selection options (facets) to enable multiple paths through the content Serve content dynamically to users based upon their device and context Copyright © 2010 Mark Logic Corporation. All rights reserved. Slide 8
- 9. But most importantly.. Develop a mobile strategy that moves away from point solutions into a comprehensive infrastructure that can adapt to change and leverages information and capabilities across devices Copyright © 2010 Mark Logic Corporation. All rights reserved. Slide 9
- 10. The evolution of context-aware mobile apps Deliver it Discover it Automate it Repurpose it Contextualize it Information Metadata & Reuse Location Alerting, Full-Text Across Activity Pipelines Search, Apps using Identity Siloed Apps Faceted small Time & Static Navigation & content Delivery Analytics chucks Application Infrastructure Copyright © 2010 Mark Logic Corporation. All rights reserved. Slide 10
- 11. Personalized, Context -Aware Mobile Apps built with MarkLogic Server Adapt to different user interfaces (App Server) Reduce irrelevant information (Search) Increase the precision of information retrieval (XQuery) Discover Information and insights not known before (Analytics) Engage a dialog with the user (Facets) Copyright © 2010 Mark Logic Corporation. All rights reserved. Slide 11
- 12. Infrastructure for Context-Aware mobile Apps Formats Technology Devices Context Information Infrastructure Search & Transform MarkLogic Server Discover Formats Deliver Enrich In Alert Assemble Locate Copyright © 2010 Mark Logic Corporation. All rights reserved. Slide 12
- 13. MarkLogic Information Infrastructure Infrastructure = many applications Search Content Applications Custom Mobile Based processing … Publishing Delivery Apps Application Services Infrastructure Development Connectors and and Operations Toolkits Information = all types Copyright © 2010 Mark Logic Corporation. All rights reserved. Slide 13
- 14. Demos Copyright © 2010 Mark Logic Corporation. All rights reserved. Slide 14
- 15. About Mark Logic The leading provider of infrastructure software for information applications One of the fastest-growing companies in Silicon Valley Headquartered in San Carlos, California Strong media and government focus Approximately 100 media industry customers Lead investor: Sequoia Capital Management from Business Objects, Oracle, Verity, Sun, and others Copyright © 2010 Mark Logic Corporation. All rights reserved. Slide 15
- 16. Who Uses Mark Logic? Magazine Publishing Education Healthcare Software / Services Legal Tax Financial Enterprise Aggregation Scientific Technical Medical Copyright © 2010 Mark Logic Corporation. All rights reserved. Slide 16
- 17. Mark Logic 2010 User Conference May 4-6, 2010 Intercontinental Hotel San Francisco Keynote from Chris Anderson Editor of Wired Magazine Author of The Long Tail and Free Expect more than 600 registrants Technology and applications tracks Registration Regular rate $995 by 4/15/09 Early bird $695 by 2/28/09 Copyright © 2010 Mark Logic Corporation. All rights reserved. Slide 17
- 18. Thank You fernando@marklogic.com 917.681.4327 www.marklogic.com Copyright © 2010 Mark Logic Corporation. All rights reserved. Slide 18
Editor's Notes
- Cover flow is not that useful when you have 1.000 pieces of information, is it? You need Discovery facilities: Search, smart browse using facets, Geospatial location, etc As devices grow in computing power and usability, we’ll be able to perform sophisticaded information discovery which is difficult with the current mobile apps.
- Context-aware Mobile Apps adapt the Information, User experience and application behavior to match a specific user request or preferences.
- Changing from: Deliver the right information to the right people at the right time in the right format.consumers expect fast, useful access to relevant, targeted content regardless of the device used to display it It’s easier than ever to reach a new audience, but harder than ever to really connect to it Most organizations have yet to respond to these changes in any strategic, systematic way “eBook publishing isn’t really about books. It’s about delivering business critical content to users when and where they need it, in a convenient, flexible, accessible, value-added format.”-Scott Abel
- USBS slide, ipad = fun, stressful, indiferent
- Think Small!Creating the products users want will require publishers to think small -- little chunks of content for a variety of uses. As noted in Insights (JISC Report Gives Insight Into E-book Usage April 6, 2009), previously-released results of the JISC study found that the e-text books were read online in short bursts and not downloaded. Sitting, reading and highlighting may be what reference and text books were designed for, but e-texts are about grab-and-go. If it's electronic, the content itself should be available for manipulation and re-use. Capabilities like self-testing; Knovel-like manipulation of tables and graphs; easy citation; and a quick way to send snippets to a hard-drive (or iPod) for offline use; or to send to study partners or professors with questions, will all be expected by those young people who don't "read." Another of the obvious use cases for text and reference books is that of teaching faculty. Professors want to grab tables, figures, charts and paragraphs for Power Point presentations; mash-up content from various sources for customized syllabi; share lesson plans and trade information about what works and what they like or don't like. A different use case would be engineers who need to have certain tables and specifications at hand on a mobile device when in the field and out of wireless range. Whether you look at it from the professional, student, or teacher point-of-view, crucial capabilities for creating the product of the future reside in the way the content is formatted and stored - in identifiable micro-chunks, in many cases smaller than sections and chapters. So if your ambitions for the future of e-books are big - start thinking small. Think Small!Creating the products users want will require publishers to think small -- little chunks of content for a variety of uses. As noted in Insights (JISC Report Gives Insight Into E-book Usage April 6, 2009), previously-released results of the JISC study found that the e-text books were read online in short bursts and not downloaded. Sitting, reading and highlighting may be what reference and text books were designed for, but e-texts are about grab-and-go. If it's electronic, the content itself should be available for manipulation and re-use. Capabilities like self-testing; Knovel-like manipulation of tables and graphs; easy citation; and a quick way to send snippets to a hard-drive (or iPod) for offline use; or to send to study partners or professors with questions, will all be expected by those young people who don't "read." Another of the obvious use cases for text and reference books is that of teaching faculty. Professors want to grab tables, figures, charts and paragraphs for Power Point presentations; mash-up content from various sources for customized syllabi; share lesson plans and trade information about what works and what they like or don't like. A different use case would be engineers who need to have certain tables and specifications at hand on a mobile device when in the field and out of wireless range. Whether you look at it from the professional, student, or teacher point-of-view, crucial capabilities for creating the product of the future reside in the way the content is formatted and stored - in identifiable micro-chunks, in many cases smaller than sections and chapters. So if your ambitions for the future of e-books are big - start thinking small.
- Infrastructure enables a broad range of potential and often unanticipated applicationsThink Small!Creating the products users want will require publishers to think small -- little chunks of content for a variety of uses. As noted in Insights (JISC Report Gives Insight Into E-book Usage April 6, 2009), previously-released results of the JISC study found that the e-text books were read online in short bursts and not downloaded. Sitting, reading and highlighting may be what reference and text books were designed for, but e-texts are about grab-and-go. If it's electronic, the content itself should be available for manipulation and re-use. Capabilities like self-testing; Knovel-like manipulation of tables and graphs; easy citation; and a quick way to send snippets to a hard-drive (or iPod) for offline use; or to send to study partners or professors with questions, will all be expected by those young people who don't "read." Another of the obvious use cases for text and reference books is that of teaching faculty. Professors want to grab tables, figures, charts and paragraphs for Power Point presentations; mash-up content from various sources for customized syllabi; share lesson plans and trade information about what works and what they like or don't like. A different use case would be engineers who need to have certain tables and specifications at hand on a mobile device when in the field and out of wireless range. Whether you look at it from the professional, student, or teacher point-of-view, crucial capabilities for creating the product of the future reside in the way the content is formatted and stored - in identifiable micro-chunks, in many cases smaller than sections and chapters. So if your ambitions for the future of e-books are big - start thinking small.
- Discovery facilities: Search, smart browse using facets, Geospatial locationCover flow is not that useful when you have 1.000 pieces of information, is it? You need Discovery facilities: Search, smart browse using facets, Geospatial location, etc As devices grow in computing power and usability, we’ll be able to perform sophisticated information discovery which is difficult with the current mobile apps.
- AlertingNewalerting capabilities for content application allow users to have the content they are interested in delivered to them.Add alerting to an existing content applications Build new alerting applications Monitor “millions” of rules and compare that to a large number of documents during ingestion. (worth mentioning the scalability) create alerts and be notified as soon as new relevant content is loaded vs. continuously or repeatedly looking for new contentCombine document portion, geospatial, and entity co-occurrence in one alert across structured, semi-structured and unstructured dataEasily monitor information critical to mission goals because new data is instantly routed to the appropriate person based on relevance