13. Is there a problem with function?
Car/Bike Navigation instructions…
• Look for Sharukh Khan poster on left,
• Tea shop on the right at the signal,
• Green building opposite to temple
• …the restaurant is on 4th floor
Maps are just not good for Indian conditions!
15. Innovate new form by dissecting into smaller forms
Modify?
Remove?
Shift?
Mix?
16. Is form or function comfortable?
Fashion != Comfort
17. Remove, shift or replace the problem agent….
Shift upwards: BSI sensor(Sony), old was FSI
More light hits sensor by simply shifting
diode
Millions of dollars sometimes spent on
solving the wrong problem.
18. Is there a problem with interaction?
Look down vs Look up interface
24. Attention : Limited + Intangible
Average attention span/minute
12 seconds (2000)
8 seconds (2013)
Source: National Center for Biotechnology information, US, Jan 1, 2014
25. Thought records
– A book that gives life to a story with your thoughts
: Natasha Singh, Designer