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Case Study = How Blogs Helped me Buy A Bicycle And What It Means For Marketers
- 1. 28 November 2007
New Delhi
Nearly Sold
=
Sold
How blogs helped me buy a bicycle and why it matters to
marketers like you and I!
- 5. Sales Pitch V/s Conversations
Krishna like, we need
to ensure that NO
Gopi feels ignored!
January 7, 2014
© Scenario
5
- 7. The age of reference
January 7, 2014
© Scenario
7
- 8. People have an opinion
Word of Mouth
Matters
January 7, 2014
© Scenario
8
- 9. The marketer understands his product best.
“Bullets are our babies!
Not one should go
wasted!!!!”
No ad or press release
can replace this
passion.
January 7, 2014
© Scenario
9
- 10. I picked up a LA
Sovereign bicycle
recently!
January 7, 2014
© Scenario
10
- 11. There were options between Hercules, Firefox… I
wasn’t even aware of LA at that time.
January 7, 2014
© Scenario
11
- 12. The entire purchase experience, not just the
product matters to me!
January 7, 2014
© Scenario
12
- 13. Layers of influence, on purchase decisions
Expert Opinion
Peer Reviews
Company website
Advertising
Media
BLT
Others
Markerter’s view
www.blogworks.in
January 7, 2014
(Transparent, conversational)
© Scenario
?
13
- 14. Search is my new ‘clipping’
January 7, 2014
© Scenario
14
- 16. What I witnessed was remarkable!
For a change, even
the marketer had
jumped into the
conversations.
January 7, 2014
© Scenario
16
- 17. Who is scared of negative comments?
I made an educated
decision to buy
FIREFOX despite
some of those!
January 7, 2014
© Scenario
17
- 18. Are you open to feedback? Or on the defensive?
January 7, 2014
© Scenario
18
- 19. The difference between SOLD and NEARLY SOLD.
I ended up picking a
LA Sovereign
instead.
January 7, 2014
© Scenario
19
- 22. The last mile..
My experience with
the dealer decided
it for me!
January 7, 2014
© Scenario
22