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Blog\Works - Talk Sample
- 1. It’s about
Marketing through Blogs
conversations!
We will cover:
What is social media, relevance/ impact on brands.
How social media could be used for marketing – anecdotes, tips, how to begin.
Things to remember.
Strategic approach.
October 2006
© Scenario Communication Partners 2006
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- 2. We already know about
corporate bigwigs
blogging in the US.
Correct. Many CEOs
have taken to writing
blogs to engage with
key stakeholders.
October
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- 4. Bob Lutz , Vice Chairman, GM + Others
http://fastlane.gmblogs.com/
GM initiatives and other asides
October
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- 6. Robert Scoble, The employed at Microsoft (Since quit)
http://scobleizer.com
Agreed with critics when he
believed they were right.
Communicated feedback to
Microsoft teams. Later led
Microsoft’s blog initiative
‘Channel 9’.
October
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- 8. What about using blogs
for marketing?
Many companies are
already using them
successfully as
marketing tool for their
brands.
October
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- 9. Blogs are complementary to your efforts
• Advertising will continue to drive sales
• Media relations will drive visibility
• Blogs bring transparency, a first-hand perspective based on
participation both from the company and the consumer
October
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- 10. But do blogs and
bloggers really matter?
Ask Dell (and Sony),
IIPM (Arindam
Choudhuri) who have
found themselves
caught in a blogfire.
October
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- 11. Ignore it at your peril
Dell has since
set up a blog.
Oops! I wish I was
engaged in a
conversation with my
customers. My
relationship could have
helped in damage
control.
October
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- 12. And it doesn’t impact high-involvement products only
October
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- 13. But even before you jump in
and decide whether to set
up a blog or engage in a blog
outreach programme, blogs
can help you to understand
the pulse.
October
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- 14. You are being spoken about: Are you listening?
Track issues, analyse.
Opportunity/ Crisis?
Wouldn’t you like to
participate in the
conversation/s?
October
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- 15. Nokia connected: Word of mouth sells
When did you last
buy anything
because the media
said so?
Word of mouth
sells.
October
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- 16. Using blogs for marketing isn’t necessarily about setting up a
blog. You may not have one but may still use the
blogosphere to your advantage.
October
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- 17. Neighbor’s envy, owner’s pride
http://treonauts.com
Shouldn’t Treo
have thought of
starting a
community first?
Learn as you have fun.
Andrew Carton, a Treo
fan set up this blog. It’s
hugely popular as we can
see.
October
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- 19. What about closer
home? Who is using it?
Many a marketer have
shown foresight and
started out early- the
first in their
attempts…
October
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- 20. This one is interesting
I think.
October
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- 22. Map of connections on a social networking site
October 2006
© Scenario Communication Partners 2006
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