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What is content marketing and content strategy
1. What is Content Marketing
and Content Strategy
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2. What is Content Marketing
• Content advertising is a showing off to people of making and
spreading round important, and reliable substance to draw in and get
a clear showed group of onlookers – with the goal of driving
productive client activity
3. Common Four Content Marketing Strategy
Common four content marketing strategy
INFOGRAPHICS
VIDEOS
BOOKS
WEBPAGES
4. Why Content Marketing
• Awareness :- Preceding mindfulness a client may have a need, but they do
not know there is an answer.
• Research :- Once a client knows there is an answer, they will perform
research to instruct themselves. For instance, an auto purchaser will
attempt to discover what diverse sorts of autos exist, and which one will fit
their needs.
• Consideration :- Now the client begins contrasting distinctive items from
various merchants with ensure they are getting a superb item at a
reasonable cost.
• Buy :- At last, the client settles on their choice and pushes ahead with the
exchange.
5. Content strategy
• Home page – The front of your site is a standout amongst the most
imperative pages on your site.
• Category Page – Categorize your administrations. Try not to pack the
greater part of your administrations in one page, for instance.
• Product Page – If your business offers items, make a point of arrival for
every item with a short and long depiction.
• About Page – Write up a short "about me" that imparts to the client how
you can help them and why you are enthusiastic about doing as such.
• . Blog – A blog is a GREAT approach to keep your site current. The trap is to
make your blog significant to your clients
6. Benefit of Content Marketing
• DRIVE TRAFFIC
• IMPROVE SEO
• GENRATE LEADS
• ADVANCE INTERGRATED MARKETING
7. Content Marketing Strategy
• Info graphics. These for the most part long, vertical illustrations
incorporate measurements, diagrams, charts, and other data. You can get a
planned info graphic by employing a contractual worker on a site like oDesk
or on the off chance, which you need to evacuate a part of the hazard you
can run with an organization like. A better than average info graphic will as
a rule cost you in any event $1,000 to have composed, yet can cost a few
thousand dollars on the off chance that you are procuring a temporary
worker or office to incorporate method and arranging, examine,
copywriting, and outline. There is additionally the matter of elevating that
info graphic to bloggers and the media. Then again, you could set up a
board on Pinterest and minister info graphics on a theme identified with
your business. That is likewise a type of substance displaying, and it costs
only your time.
8. VIDEO MARKETING
• Video: ace of substance displaying utilizing on the web video, ask many
questions about his YouTube channel. He got his begin making recordings
to advance his family's wine store and through those recordings and other
web based highlighting he in the end developed it to a $45M domain.
Recordings and podcasts are a undiscovered type of substance advertising
since people believe it is costly and hard. In any case, with the falling
expense of expert review hardware making amazing video and sound
substance is simpler than any time in recent memory. Beginner video
content showing in a good way has utilized to offer blenders; dispatch new
dental items what video would you be able to put together for your
organization that may change your fortunes overnight? It may be simpler
than you might suspect.
9. WEBSITE PAGES
• Website pages. What is the difference between an ordinary website
page and a site page that is content promoting? Consider The
Beginner's Guide to SEO from Moz, a supplier of SEO related
mechanical devices and valuable things. This valuable thing, offered
for nothing, has been seen a huge number of times, getting endless
clients who generally may never have dug up Moz and the
administrations they offer. Ask many questions about investigate a
contextual investigation from the outline firm. Most case studying are
boring. Their case studying are entrancing. That is the distinction
between putting content on your site, and substance advertising.
10. BOOKS
• Books. Like motion pictures, people think about books offering
themselves, yet skill advertisers do not offer books to offer books,
they offer books as promoting instruments. Business manual Book
Yourself Solid is an extraordinary perused for business people, sales
representatives, and advertisers, and keeping in mind that I am
certain Port appreciates offering his book, the book is a device for
driving clients to his honing and talking administrations. Despite the
fact that with publishing it is less demanding than any time in recent
memory to distribute a book, there is still the observation that it is
troublesome and that lone respectable experts can distribute a
business book