Pr Strategy Cambridge

Developing a PR Strategy Joanne Barnett External Relations Officer TERENA Secretariat http://www.terena.nl

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Definitions ,[object Object],[object Object],[object Object],[object Object]

Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Jargon Busting - To whom are we talking? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why do you need a PR strategy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions a PR strategy should answer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where are we now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where do we want to be? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Audiences: To whom are we talking? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What do we want them to do & why do we want them to do it? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Messages: what are we going to say to them? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where are we going to reach them? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Timing: When are we going to reach them? ,[object Object],[object Object],[object Object],[object Object]

Which methods of communication are we going to use? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How much are we going to spend? ,[object Object],[object Object],[object Object],[object Object]

What if there are unforeseen problems? ,[object Object],[object Object],[object Object],[object Object],[object Object]

How did we do - measurement and evaluation? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pr Strategy Cambridge

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Andere mochten auch

Andere mochten auch (18)

Ähnlich wie Pr Strategy Cambridge

Ähnlich wie Pr Strategy Cambridge (20)

Pr Strategy Cambridge