4. INTRODUCTION
• Rural India is a treasurer trove of folk art. Theatre,
music, dance and many kind of combination of
these four. Every region have its own art form that
is immensely popular and relevant in that area.
Being a ancient form they are very close to the heart
of the people, it effect directly and personal level..
• Some of the form skill still exists in some place but
may not be in its original form and its content. They
have been reinvented according to the modern
environment.
5. DEFINITION
• The non electronic mediums which works as
part of our culture and as vehicles of
transmitting tradition from one generation to
another generation is called traditional
media.
6. OBJECTIVES
To Reach
• To distribute the message.
• To provide the information.
• Up to date with the changes.
7. Different forms of traditional media:
• Traditional dance
• Drama
• Painting
• Sculpture
• Music
9. Drama
TAMASHA:
• Maharashtrian folk theatre dating back to 40 years.
• It was the basically entertainment organized for
monetary gains.
NAUTANKI:
• An art of north India enacted in open.
• This form of drama is simple with the small inter
connecting units combined by Ranga and
Sutradhar-the narrator
10. PAINTING
OIL PAINTING :
Oil paint was first used
for the Buddhist
paintings by Indian
and Chinese painters
in western Afghanistan
sometime between the
fifth and ninth
centuries.
11. SCULPTURE
Traditional sculpture is all around us in parks,
libraries, court houses, buildings and in museums.
There are even images of sculptures on our currency.
Traditional sculpture is easily recognized by its
conservative design and representational.
12. MUSIC
• Qawwali
• Folk Songs
• Ghazals
• Mushaira
16. What is new media?
New media is those, Which provide you
Information just in time.
To Keep you update with time.
Keep Changing.
Wire become Wireless..
Interactive (two way) now (multiple
conferences)
17. Home
Cable,
computer
satellite &
& games
Video and digital TV
consoles
DVD
Mobile phones &
their convergence
with other media
Portable photography &
camcorders
The Digital
video
Revolution
blogs
MP3
Email The world
wide web
podcasts webcams
Social networking
18. What is Media convergence?
• Media convergence is the process by which
different types of media content are
evolving into a single media platform
through the internet.
20. India’s biggest
media
conglomerate –
Zee TV (now
available on 4
continents)
Cultural
Challenge to
Imperialism.
The success of the Indian film & TV
industries that have taken
advantage of the Asian Diaspora
21. The BBC iplayer
• An internet radio television service
• Went 2007, updated 2008 and again in 2010.
• Deals with Facebook and Twitter.
• iPlayer with the BBC Online site.
• iPlayer connected to the social network.