1. BEST PRACTICES FOR DIGITAL POLITICAL CAMPAIGNS Rahul Nambiar, 14 February 2009
2.
3.
4. Obama Campaign: The perfect digital communication mix Online Search & Display Ads Social Media New media & Widgets Hub Twitter, Blackberry/mobile compatible site Linkedin, Facebook, Ning, You Tube, Slideshare Email Marketing
5. Campaign Website is the hub: Multi channel point of view Exceptional Customer Experience CampaignWebsite.com Customer Acquisition Customer Engagement Customer Analytics
6.
7. BarackObama.com – Some Screenshots Straight and Clean Messaging to create Aspiration value – Knowing your target audience Is the key Tightly connected up with Social Media Lead Capture Call to Action Uncluttered UI
12. Screenshots In Game Ad’s In Xbox In Game Ad’s - Obama in Second Life In Game Ads - Obama in Xbox 360 OOH Ad in Times Square
13.
14. Email Marketing- Obama Campaign Screenshots Campaigns to Raise Donations and Cross Sell Merchandise Email Persona, Putting a Personal touch to the emails Feedback Mailers
17. SMS/Text/Mobile - Screenshots Take the run-up to the elections. Here’s what short code 62262 had to say in a text message at 2:53 p.m. EDT on Oct. 30 “ Less than a week until Election Day on Nov. 4th! Barack needs your help. REPLY to this msg with your 5 digit ZIP CODE for local Obama news and voting info.” Four days later, this writer received another text message at 3:15 p.m. EST on Nov. 3 from short code 46708: “ Put your country first and vote on Tuesday! To find your polling location visit Gop.com/ElectionDay. Forward to your friends.” That message didn’t even mention the Republican presidential candidate John McCain by name. Where was the emotional appeal? Why wasn’t there a stronger call-to-action? Exactly 24 hours later, another text message pops into the box, this time from short code 62262 on Nov. 4 at 3:28 p.m. EST: “ People who love their country can change it! Make sure everyone you know votes for Barack today. For voting info call 877-874-6226 or VoteForChange.com.” Obama Mobile
18.
19. Blogs/Social Media - Screenshots Obama on Facebook Obama on Linkedin Obama LinkedIn Group- Support Campaign through the Badge