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Enterprise Cloud Forum:
“Tearing Down Silos and Building your
Enterprise Dev/Ops Engine”




Presented By:
Rackspace Advisory Services
Your Hosts




Brian Jawalka                Krishna Prasad                 Mark Majewski
Sr. IT Strategist            VP, Software Application       Architect
Enterprise Cloud Solutions   Development                    Enterprise Cloud Solutions

Rackspace Hosting            Rackspace Hosting              Rackspace Hosting
BJawalka@rackspace.com       Krishna.Prasad@rackspace.com   Mark.Majewski@rackspace.com



                                                              RACKSPACE® HOSTING   |   W W W.RACKSPACE.COM
                                                                                                             2
What We Will Cover Today

What is Dev/Ops and Why is it SO Important?

The Evolution of Dev/Ops

How Rackspace is Approaching Dev/Ops

How to Build Your Engine: The 5 keys to
 Dev/Ops Success




                                   RACKSPACE® HOSTING   |   W W W.RACKSPACE.COM
                                                                                  3
A New Way of Thinking



 Virtualization is a TECHNOLOGY …



               Cloud Computing is a
               BUSINESS MODEL


                             RACKSPACE® HOSTING   |   W W W.RACKSPACE.COM
                                                                            4
Current State Drivers
    What Do We Know…


    Time to Market drives PROFITABILITY

    50% Faster Time to Market = 31% more profit                                                  31%
      – First mover advantage
      – Commands higher initial product price points for
        early adopters


    Continued Pressure to do MORE with Less

    CIOs are challenged to do the SAME with Budgets
                                                                                                          $
                                                                                               Budgets
    from 2006

                                                                                 RACKSPACE® HOSTING   |   W W W.RACKSPACE.COM
                                                                                                                                5

Source: Douglas Toombs, Gartner Research Director, “Lead From the Front:   Source: The Market Driven Organization, George S. Day
The Road to the Hybrid Cloud”, June 6, 2012 presentation                   Forrester Research, Inc. Forrsights Hardware Survey Q3 2011
Let’s Think About…
Successful Dev/Ops Innovators




                                RACKSPACE® HOSTING   |   W W W.RACKSPACE.COM
                                                                               6
Using Dev/Ops to Your Advantage

Dev/Ops Org Structure is Driven by Cloud Adoption

  Communication… Collaboration … Integration


                 TWO IN A BOX




Operations:                        Developers:
Deeper                             Understands Code
Application                        Impacts
Knowledge                          Infrastructure

                                    RACKSPACE® HOSTING   |   W W W.RACKSPACE.COM
                                                                                   7
The Evolution of DevOps
  PHYSICAL WALL


     Step 1                                                           Step 2




       Developer                              Operations
“I am going to build to       PHYSICAL   “How am I going to run
whatever platform I want.”               this thing?”
                                WALL
“I’m not ops focused.                    “How am I going to scale
Scalability isn’t something              this application?”
I think about.”
                                             RACKSPACE® HOSTING   |   W W W.RACKSPACE.COM
                                                                                            8
The Evolution of DevOps
PROCESS WALL




                 Step 1                              Step 2



  PHYSICAL
    WALL                   PROCESS
                             WALL

               Developer                  Operations
                                     RACKSPACE® HOSTING   |   W W W.RACKSPACE.COM
                                                                                    9
The Evolution of DevOps
REMOVE THE WALLS




                          DEVOPS
                            RACKSPACE® HOSTING   |   W W W.RACKSPACE.COM
                                                                           10
Why is a Mandate for Dev/Ops Important?




                                 Dev + Ops
                             On the same train




   Collaboration Incites
        Innovation!
                               RACKSPACE® HOSTING   |   W W W.RACKSPACE.COM
Dev/Ops Creates a Continuous Delivery Model




Release once per month             Release once per day



     DevOps is about people, process, and technology
                         producing outcomes
                                                 RACKSPACE® HOSTING   |   W W W.RACKSPACE.COM



                                                                              Source: DriveDev
What Does this Mean for your IT shop?
       Enhancing Development Skills:   Standardized Platform:
        – Platform-Based Development     – Not infinitely
        – Scalable Applications            customizable
        – Stateless Applications         – Limitations




       Enhancing Operations Skills:
        – Scripting or coding
        – Automation
        – Infrastructure via APIs



                                            RACKSPACE® HOSTING   |   W W W.RACKSPACE.COM
                                                                                           13
Drive
to the
OPEN
CLOUD
The Rackspace IT Story
                         RACKSPACE® HOSTING   |   W W W.RACKSPACE.COM
                                                                        14
Creating a Dev/Ops Mandate
KEYS TO SUCCESS
•Long-term Strategy
•Organization Alignment
•Project Definition
•Dev/Ops Expertise
•Continuous Feedback Loop


                            RACKSPACE® HOSTING   |   W W W.RACKSPACE.COM
                                                                           15
Long-Term
Strategy

Build
Your
Strategic
Vision




            RACKSPACE® HOSTING   |   W W W.RACKSPACE.COM
                                                           16
Organization Alignment

• Top Down               MOST IMPORTANT!
  Support
                        FRONT LINE BUY-IN
• Executive
  Sponsorship              “What’s in it for me?

• Identify your                        You’ll
  Champions                         provide true
                                     biz value!
• Organization
  Realignment     Developer                         Operations
                  • Bleeding edge              • Influence on what is
                    technology excitement        in pipeline
                  • Eliminates frustration
                                                                                              17
                    with Ops timelines         RACKSPACE® HOSTING   |   W W W.RACKSPACE.COM
Build your Dev/Ops CLOUD SQUAD

 Cross-Functional Team:
  – Developers
  – Operations
  – Finance/Business
    Person

     Forces us to
      answer the
     “SO WHAT”            CLOUD
       question           SQUAD


                                  RACKSPACE® HOSTING   |   W W W.RACKSPACE.COM
                                                                                 18
Project Definition
• Build Attack Plan
• Identify Quick Wins
• EXPERIMENT!

                        RACKSPACE® HOSTING   |   W W W.RACKSPACE.COM
                                                                       19
We Now Need to Think About…
Building Cloud Aware Applications

• Built for Resilience & Error
  Tolerance
• Loosely Coupled Components
• Preserved & Recoverable
  Application State



                        CLOUD-AWARE
                        APPLICATION
                        DEVELOPMENT
                                  RACKSPACE® HOSTING   |   W W W.RACKSPACE.COM
                                                                                 20
Expertise

 Don’t Wing It…
                               CLOUD ARCHITECTS
 You can NOT
 leave this
 transition to
 chance.




• In-house Dev/Ops Expertise
• Bring in EXPERTS
                                      RACKSPACE® HOSTING   |   W W W.RACKSPACE.COM
                                                                                     21
Continuous Feedback Loop




                           RACKSPACE® HOSTING   |   W W W.RACKSPACE.COM
                                                                          22
Life Before & After DevOps

What’s happening today?        Where we need to be?

• Recreating the wheel         • Perfecting the wheel
 – Write once                   – Write once
 – Never update                 – Deploy many
 – Start fresh & write again    – Deploy Often
• Provisioning delay           • Instant Provisioning
 – Long lead times              – Instant deployment
 – Heavy CAPEX expenditure      – Utility pricing
 – Longer time to market        – Continuous deployment


                                               RACKSPACE® HOSTING   |   W W W.RACKSPACE.COM
                                                                                              23
RACKSPACE ENTERPRISE CLOUD SOLUTIONS
     Cloud Application Transformation Framework


  “Cloud HOW?”                                                                           “Cloud NOW”


Customer
Data Center


                   IT       Application      Cloud
                                                       Solution    Migrate/   Environment
                Evolution    Profiling     Readiness
                                                       Design     Implement    Realization
                Workshop     Exercise     Assessment



              Strategize             Assess            Plan/Build/Deploy      On-Going Optimization




                                                                              RACKSPACE® HOSTING   |   W W W.RACKSPACE.COM
                                                                                                                             24
Rackspace Cloud Solution Architects


     Dev/Ops EXPERTS…
       Dedicated to teaching you…
          How to build applications…
            For the Cloud…




         Phone:     1-800-440-1249
         Email :    advisory_services@rackspace.com
         Website:   rackspace.com/Advisory Services
                                                      RACKSPACE® HOSTING   |   W W W.RACKSPACE.COM
                                                                                                     25
Get SMART on Cloud
Rackspace Advisory Services:                        Recommended Rackspace Resources:
Phone:      1-800-440-1249                          • Cloud: Vision to Reality whitepaper (right side of page)
Email :     advisory_services@rackspace.com         • Cloud: Economics whitepaper (right side of page)
Website:    rackspace.com/Advisory Services         • Take the Cloud Readiness Self Assessment

                                                    • Use cases:
Recommended Industry Resources:                       – Hybrid Hosting: Dominos Pizza and watch the video
                                                      – RackConnect™: VEVO and watch the video
• The Big Switch, Nicholas Carr                       – Private Cloud: Lighthouse1
• Cloudonomics: The Business Value of Cloud
  Computing, Joe Weinman
• www.Cloudability.com                                                     Rackspace
                                                                           Knowledge
• http://gigaom.com/                                                       Center
• www.gartner.com
• www.forrester.com
                                              “Our goal is to create the most
• www.idc.com
                                                  CLOUD SAVVY
                                               customers in the industry”
                                                                                 RACKSPACE® HOSTING   |   W W W.RACKSPACE.COM
                                                                                                                                26
What We Covered Today


What is Dev/Ops and Why is it SO Important?
The Evolution of Dev/Ops
How Rackspace is Approaching Dev/Ops
How to Build Your Engine: The 5 keys to
 Dev/Ops Success




                                   RACKSPACE® HOSTING   |   W W W.RACKSPACE.COM
                                                                                  27
Q&A

      RACKSPACE® HOSTING   |   W W W.RACKSPACE.COM
THANK YOU

Phone: 1-800-440-1249
Email :  advisory_services@rackspace.com
Website: rackspace.com/Advisory Services



                                           29

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Tearing Down Silos and Building Your Enterprise Dev/Ops Engine

  • 1. Enterprise Cloud Forum: “Tearing Down Silos and Building your Enterprise Dev/Ops Engine” Presented By: Rackspace Advisory Services
  • 2. Your Hosts Brian Jawalka Krishna Prasad Mark Majewski Sr. IT Strategist VP, Software Application Architect Enterprise Cloud Solutions Development Enterprise Cloud Solutions Rackspace Hosting Rackspace Hosting Rackspace Hosting BJawalka@rackspace.com Krishna.Prasad@rackspace.com Mark.Majewski@rackspace.com RACKSPACE® HOSTING | W W W.RACKSPACE.COM 2
  • 3. What We Will Cover Today What is Dev/Ops and Why is it SO Important? The Evolution of Dev/Ops How Rackspace is Approaching Dev/Ops How to Build Your Engine: The 5 keys to Dev/Ops Success RACKSPACE® HOSTING | W W W.RACKSPACE.COM 3
  • 4. A New Way of Thinking Virtualization is a TECHNOLOGY … Cloud Computing is a BUSINESS MODEL RACKSPACE® HOSTING | W W W.RACKSPACE.COM 4
  • 5. Current State Drivers What Do We Know… Time to Market drives PROFITABILITY 50% Faster Time to Market = 31% more profit 31% – First mover advantage – Commands higher initial product price points for early adopters Continued Pressure to do MORE with Less CIOs are challenged to do the SAME with Budgets $ Budgets from 2006 RACKSPACE® HOSTING | W W W.RACKSPACE.COM 5 Source: Douglas Toombs, Gartner Research Director, “Lead From the Front: Source: The Market Driven Organization, George S. Day The Road to the Hybrid Cloud”, June 6, 2012 presentation Forrester Research, Inc. Forrsights Hardware Survey Q3 2011
  • 6. Let’s Think About… Successful Dev/Ops Innovators RACKSPACE® HOSTING | W W W.RACKSPACE.COM 6
  • 7. Using Dev/Ops to Your Advantage Dev/Ops Org Structure is Driven by Cloud Adoption Communication… Collaboration … Integration TWO IN A BOX Operations: Developers: Deeper Understands Code Application Impacts Knowledge Infrastructure RACKSPACE® HOSTING | W W W.RACKSPACE.COM 7
  • 8. The Evolution of DevOps PHYSICAL WALL Step 1 Step 2 Developer Operations “I am going to build to PHYSICAL “How am I going to run whatever platform I want.” this thing?” WALL “I’m not ops focused. “How am I going to scale Scalability isn’t something this application?” I think about.” RACKSPACE® HOSTING | W W W.RACKSPACE.COM 8
  • 9. The Evolution of DevOps PROCESS WALL Step 1 Step 2 PHYSICAL WALL PROCESS WALL Developer Operations RACKSPACE® HOSTING | W W W.RACKSPACE.COM 9
  • 10. The Evolution of DevOps REMOVE THE WALLS DEVOPS RACKSPACE® HOSTING | W W W.RACKSPACE.COM 10
  • 11. Why is a Mandate for Dev/Ops Important? Dev + Ops On the same train Collaboration Incites Innovation! RACKSPACE® HOSTING | W W W.RACKSPACE.COM
  • 12. Dev/Ops Creates a Continuous Delivery Model Release once per month Release once per day DevOps is about people, process, and technology producing outcomes RACKSPACE® HOSTING | W W W.RACKSPACE.COM Source: DriveDev
  • 13. What Does this Mean for your IT shop? Enhancing Development Skills: Standardized Platform: – Platform-Based Development – Not infinitely – Scalable Applications customizable – Stateless Applications – Limitations Enhancing Operations Skills: – Scripting or coding – Automation – Infrastructure via APIs RACKSPACE® HOSTING | W W W.RACKSPACE.COM 13
  • 14. Drive to the OPEN CLOUD The Rackspace IT Story RACKSPACE® HOSTING | W W W.RACKSPACE.COM 14
  • 15. Creating a Dev/Ops Mandate KEYS TO SUCCESS •Long-term Strategy •Organization Alignment •Project Definition •Dev/Ops Expertise •Continuous Feedback Loop RACKSPACE® HOSTING | W W W.RACKSPACE.COM 15
  • 16. Long-Term Strategy Build Your Strategic Vision RACKSPACE® HOSTING | W W W.RACKSPACE.COM 16
  • 17. Organization Alignment • Top Down MOST IMPORTANT! Support FRONT LINE BUY-IN • Executive Sponsorship “What’s in it for me? • Identify your You’ll Champions provide true biz value! • Organization Realignment Developer Operations • Bleeding edge • Influence on what is technology excitement in pipeline • Eliminates frustration 17 with Ops timelines RACKSPACE® HOSTING | W W W.RACKSPACE.COM
  • 18. Build your Dev/Ops CLOUD SQUAD Cross-Functional Team: – Developers – Operations – Finance/Business Person Forces us to answer the “SO WHAT” CLOUD question SQUAD RACKSPACE® HOSTING | W W W.RACKSPACE.COM 18
  • 19. Project Definition • Build Attack Plan • Identify Quick Wins • EXPERIMENT! RACKSPACE® HOSTING | W W W.RACKSPACE.COM 19
  • 20. We Now Need to Think About… Building Cloud Aware Applications • Built for Resilience & Error Tolerance • Loosely Coupled Components • Preserved & Recoverable Application State CLOUD-AWARE APPLICATION DEVELOPMENT RACKSPACE® HOSTING | W W W.RACKSPACE.COM 20
  • 21. Expertise Don’t Wing It… CLOUD ARCHITECTS You can NOT leave this transition to chance. • In-house Dev/Ops Expertise • Bring in EXPERTS RACKSPACE® HOSTING | W W W.RACKSPACE.COM 21
  • 22. Continuous Feedback Loop RACKSPACE® HOSTING | W W W.RACKSPACE.COM 22
  • 23. Life Before & After DevOps What’s happening today? Where we need to be? • Recreating the wheel • Perfecting the wheel – Write once – Write once – Never update – Deploy many – Start fresh & write again – Deploy Often • Provisioning delay • Instant Provisioning – Long lead times – Instant deployment – Heavy CAPEX expenditure – Utility pricing – Longer time to market – Continuous deployment RACKSPACE® HOSTING | W W W.RACKSPACE.COM 23
  • 24. RACKSPACE ENTERPRISE CLOUD SOLUTIONS Cloud Application Transformation Framework “Cloud HOW?” “Cloud NOW” Customer Data Center IT Application Cloud Solution Migrate/ Environment Evolution Profiling Readiness Design Implement Realization Workshop Exercise Assessment Strategize Assess Plan/Build/Deploy On-Going Optimization RACKSPACE® HOSTING | W W W.RACKSPACE.COM 24
  • 25. Rackspace Cloud Solution Architects Dev/Ops EXPERTS… Dedicated to teaching you… How to build applications… For the Cloud… Phone: 1-800-440-1249 Email : advisory_services@rackspace.com Website: rackspace.com/Advisory Services RACKSPACE® HOSTING | W W W.RACKSPACE.COM 25
  • 26. Get SMART on Cloud Rackspace Advisory Services: Recommended Rackspace Resources: Phone: 1-800-440-1249 • Cloud: Vision to Reality whitepaper (right side of page) Email : advisory_services@rackspace.com • Cloud: Economics whitepaper (right side of page) Website: rackspace.com/Advisory Services • Take the Cloud Readiness Self Assessment • Use cases: Recommended Industry Resources: – Hybrid Hosting: Dominos Pizza and watch the video – RackConnect™: VEVO and watch the video • The Big Switch, Nicholas Carr – Private Cloud: Lighthouse1 • Cloudonomics: The Business Value of Cloud Computing, Joe Weinman • www.Cloudability.com Rackspace Knowledge • http://gigaom.com/ Center • www.gartner.com • www.forrester.com “Our goal is to create the most • www.idc.com CLOUD SAVVY customers in the industry” RACKSPACE® HOSTING | W W W.RACKSPACE.COM 26
  • 27. What We Covered Today What is Dev/Ops and Why is it SO Important? The Evolution of Dev/Ops How Rackspace is Approaching Dev/Ops How to Build Your Engine: The 5 keys to Dev/Ops Success RACKSPACE® HOSTING | W W W.RACKSPACE.COM 27
  • 28. Q&A RACKSPACE® HOSTING | W W W.RACKSPACE.COM
  • 29. THANK YOU Phone: 1-800-440-1249 Email : advisory_services@rackspace.com Website: rackspace.com/Advisory Services 29