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Behind The Scenes: New
Cloud Control Panel
Brian Hartsock
ProductManager,
CloudControl
Panel
Jacob Puckett
Manager,User
ExperienceDesign
ErikCarlin
Director of Product
Strategy
Jim Battenberg
Cloudand Partner
Evangelist
@ jimbattenberg
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
What we will be discussing
2
How we designed the New Cloud Control Panel
New Cloud Control Panel walk-through
New Open Cloud Products
Future plans
Q&A
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
Fun Facts
• We built our Cloud Control Panel on the CLOUD
• We use Jenkins and GitHub as part of our development cycle
• We have had over 1,300 control panel code deployments since
launching the New Cloud Control Panel
3
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
Fun Facts
We have over 30 Rackers focused on the New Cloud Control
Panel
4
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
Reinventing the Rackspace User Experience
5
1. Simplify IT for businesses
2. Make the Cloud easy to use
3. UI is front line of Fanatical Support
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
Customer Centered Approach
6
Research before, during and after
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
Our Approach is Different
7
Rackspace is designed for ease of use
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
Rackspace Design Principles
•Simple: Begin with „too simple‟
•Intuitive: Meet people in their world, not ours
•Fanatical: Go above and beyond
8
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
Rackspace Cloud portal is great. Very
easy and intuitive to use and new system
build time is exceptional. Great work.
“
”
Customer Feedback
9
Loving the control
panel improvements
that Rackspace has
made to their Cloud
Server platform – very
nice!
Rackspace your newish
cloud control panel
rocks…...
“
“
”
”
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
Walk Through
10
https://mycloud.rackspace.com/
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
11
New Open
Cloud Products
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
12
Rackspace Portfolio
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
13
• Built on OpenStack
–Create hundreds of servers in
minutes
• Choose your region
• Much Improved “ilities”
–Scalability, Reliability, Agility
• Over 40 OS and DB images
–Quick Releases
–Update Windows Images
Regularly
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
14
• Container-based = blazingly
fast
• Built-in data redundancy
• Turn-key offering designed to
reduce administrative burden
• Scale up to 16GB RAM and
150GB disk
• Based on OpenStack Red
Dwarf
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
15
• Additional storage for your Cloud
Server
• Mix/match RAM & Disk Space
• Optimize for storage or more I/O
• Built-in performance floor
• Simple pricing - No I/O charge
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
16
• Monitor anywhere
• Scales automatically
• Flexible alerts
• Infrastructure monitoring
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
17
• API driven layer 2 network
segmentation
• Virtualized network for
security and isolation in the
public cloud
• Powered by OpenStack
Quantum
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
What’s in Store for the Future?
18
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
2013 ROADMAP THEMES
SERVICES
Evolving Fanatical Support®, advising, sharing
best practices and collaborating with our
customers.
BETTER
CONTROL
Giving customers more transparency and
insight into their hosted applications and
infrastructure.
ENHANCED
SECURITY &
RESILIENCY
Enabling better security and strengthening
businesses.
EASIER TO
SCALE
Enabling geographically distributed, mission
critical applications, expansion and automation.
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
THE RIGHT FIT FOR EVERY APPLICATION
PRIVATE
CLOUD
PUBLIC
CLOUD
CUSTOMER
PREMISE
PARTNER
DATA CENTER
PRIVATE
CLOUD
PRIVATE
CLOUD
VIRTUALIZED
VMWARE
DEDICATED
BARE METAL
RACKSPACE DATA CENTER
Powered by Powered by Powered by Powered by Powered by
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
PUBLIC CLOUD HIGHLIGHTS
 Launched  Projected LaunchKEY:
• ObjectRocket
• Cloud Monitoring Dashboard and Historical Data Graphs
• Application Deployment Automation
• Firewall/VPN Appliance
• Ubiquitous Cloud Backup
• Additional Cloud Servers flavor classes
• New regions: SYD, IAD, HKG
• Role Based Access Control across services
• Image sharing, region copy, import/export
• RackConnect 3.0
• New Services: Hadoop, Queuing, Autoscale, Encryption
Q2
H2
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
Big 3 Takeaways
•Customer-centric design and development
•Fast Development Cycles
•Access to New Open Cloud Products
22
Try @ https://mycloud.rackspace.com
23
RACKSPACE® HOSTING | 5000 WALZEM ROAD | SAN ANTONIO, TX 78218
US SALES: 1-800-961-2888 | US SUPPORT: 1-800-961-4454 | WWW.RACKSPACE.COM
RACKSPACE® HOSTING | © RACKSPACE US, INC. | RACKSPACE® AND FANATICAL SUPPORT® ARE SERVICE MARKS OF RACKSPACE US, INC. REGISTERED IN TH E UNITED STATES AND OTHER COUNTRIES. | WWW.RACKSPACE.COM
Q&A
Brian Hartsock
ProductManager,
CloudControl
Panel
Jacob Puckett
Manager,User
ExperienceDesign
Erik Carlin
Director of Product
Strategy
Jim Battenberg
Cloudand Partner
Evangelist
@ jimbattenberg

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Behind The Scenes: New Rackspace Cloud Control Panel

  • 1. Behind The Scenes: New Cloud Control Panel Brian Hartsock ProductManager, CloudControl Panel Jacob Puckett Manager,User ExperienceDesign ErikCarlin Director of Product Strategy Jim Battenberg Cloudand Partner Evangelist @ jimbattenberg
  • 2. RACKSPACE® HOSTING | WWW.RACKSPACE.COM What we will be discussing 2 How we designed the New Cloud Control Panel New Cloud Control Panel walk-through New Open Cloud Products Future plans Q&A
  • 3. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Fun Facts • We built our Cloud Control Panel on the CLOUD • We use Jenkins and GitHub as part of our development cycle • We have had over 1,300 control panel code deployments since launching the New Cloud Control Panel 3
  • 4. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Fun Facts We have over 30 Rackers focused on the New Cloud Control Panel 4
  • 5. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Reinventing the Rackspace User Experience 5 1. Simplify IT for businesses 2. Make the Cloud easy to use 3. UI is front line of Fanatical Support
  • 6. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Customer Centered Approach 6 Research before, during and after
  • 7. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Our Approach is Different 7 Rackspace is designed for ease of use
  • 8. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Rackspace Design Principles •Simple: Begin with „too simple‟ •Intuitive: Meet people in their world, not ours •Fanatical: Go above and beyond 8
  • 9. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Rackspace Cloud portal is great. Very easy and intuitive to use and new system build time is exceptional. Great work. “ ” Customer Feedback 9 Loving the control panel improvements that Rackspace has made to their Cloud Server platform – very nice! Rackspace your newish cloud control panel rocks…... “ “ ” ”
  • 10. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Walk Through 10 https://mycloud.rackspace.com/
  • 11. RACKSPACE® HOSTING | WWW.RACKSPACE.COM 11 New Open Cloud Products
  • 12. RACKSPACE® HOSTING | WWW.RACKSPACE.COM 12 Rackspace Portfolio
  • 13. RACKSPACE® HOSTING | WWW.RACKSPACE.COM 13 • Built on OpenStack –Create hundreds of servers in minutes • Choose your region • Much Improved “ilities” –Scalability, Reliability, Agility • Over 40 OS and DB images –Quick Releases –Update Windows Images Regularly
  • 14. RACKSPACE® HOSTING | WWW.RACKSPACE.COM 14 • Container-based = blazingly fast • Built-in data redundancy • Turn-key offering designed to reduce administrative burden • Scale up to 16GB RAM and 150GB disk • Based on OpenStack Red Dwarf
  • 15. RACKSPACE® HOSTING | WWW.RACKSPACE.COM 15 • Additional storage for your Cloud Server • Mix/match RAM & Disk Space • Optimize for storage or more I/O • Built-in performance floor • Simple pricing - No I/O charge
  • 16. RACKSPACE® HOSTING | WWW.RACKSPACE.COM 16 • Monitor anywhere • Scales automatically • Flexible alerts • Infrastructure monitoring
  • 17. RACKSPACE® HOSTING | WWW.RACKSPACE.COM 17 • API driven layer 2 network segmentation • Virtualized network for security and isolation in the public cloud • Powered by OpenStack Quantum
  • 18. RACKSPACE® HOSTING | WWW.RACKSPACE.COM What’s in Store for the Future? 18
  • 19. RACKSPACE® HOSTING | WWW.RACKSPACE.COM 2013 ROADMAP THEMES SERVICES Evolving Fanatical Support®, advising, sharing best practices and collaborating with our customers. BETTER CONTROL Giving customers more transparency and insight into their hosted applications and infrastructure. ENHANCED SECURITY & RESILIENCY Enabling better security and strengthening businesses. EASIER TO SCALE Enabling geographically distributed, mission critical applications, expansion and automation.
  • 20. RACKSPACE® HOSTING | WWW.RACKSPACE.COM THE RIGHT FIT FOR EVERY APPLICATION PRIVATE CLOUD PUBLIC CLOUD CUSTOMER PREMISE PARTNER DATA CENTER PRIVATE CLOUD PRIVATE CLOUD VIRTUALIZED VMWARE DEDICATED BARE METAL RACKSPACE DATA CENTER Powered by Powered by Powered by Powered by Powered by
  • 21. RACKSPACE® HOSTING | WWW.RACKSPACE.COM PUBLIC CLOUD HIGHLIGHTS  Launched  Projected LaunchKEY: • ObjectRocket • Cloud Monitoring Dashboard and Historical Data Graphs • Application Deployment Automation • Firewall/VPN Appliance • Ubiquitous Cloud Backup • Additional Cloud Servers flavor classes • New regions: SYD, IAD, HKG • Role Based Access Control across services • Image sharing, region copy, import/export • RackConnect 3.0 • New Services: Hadoop, Queuing, Autoscale, Encryption Q2 H2
  • 22. RACKSPACE® HOSTING | WWW.RACKSPACE.COM Big 3 Takeaways •Customer-centric design and development •Fast Development Cycles •Access to New Open Cloud Products 22 Try @ https://mycloud.rackspace.com
  • 23. 23 RACKSPACE® HOSTING | 5000 WALZEM ROAD | SAN ANTONIO, TX 78218 US SALES: 1-800-961-2888 | US SUPPORT: 1-800-961-4454 | WWW.RACKSPACE.COM RACKSPACE® HOSTING | © RACKSPACE US, INC. | RACKSPACE® AND FANATICAL SUPPORT® ARE SERVICE MARKS OF RACKSPACE US, INC. REGISTERED IN TH E UNITED STATES AND OTHER COUNTRIES. | WWW.RACKSPACE.COM Q&A Brian Hartsock ProductManager, CloudControl Panel Jacob Puckett Manager,User ExperienceDesign Erik Carlin Director of Product Strategy Jim Battenberg Cloudand Partner Evangelist @ jimbattenberg

Editor's Notes

  1. If you’ve seen a Rackspace presentation before, you likely have seen a statement such as this talking about great customer service. At Rackspace, we believe that Service is our key strategic differentiator and reason customers will continue to trust their business to Rackspace. While more than ever technology is playing a key role in RAX capabilities (OpenStack, Public/Private Cloud, RackConnect, etc)...we’ll continue to rely on service as our primary differentiator.
  2. BUILD SLIDE: Before getting into specific products, let’s cover the main themes we are focused on this year. There are four of them.control: This theme is about giving customers (and support Rackers) greater visibility into their hosted infrastructure. This can be through portal enhancements, monitoring services, etc.security/resilience: As more businesses expand into outsourced relationships and delve into cloud-based technologies, it is important that they trust their business partners and feel confident that their data is safe. Therefore we are working to provide more products and features to help meet these needs. scalability: businesses strive to grow. We want to help them by offering services that promote the ability to expand your online presence, automatically when possible, to deliver your content no matter how busy your get. This is not only about delivering data faster, but it includes spreading your workload out into more places.services: Rackspace is recognized as a company that provides outstanding customer support. We want to leverage our experience and help our customers through ongoing collaborative dialogue. This includes not only our customer-facing support teams, but our consulting and training personally as well. Now that we’ve defined these themes, let’s talk about our product portfolio.
  3. This slide is a quick one-page view of our service offering. As a global provider we have to think big. Today we offer bare metal and virtualized hosting services, as well as a suite of cloud products powered by OpenStack. The main takeaway here should be the fact that Rackspace is a specialist that offers many options. We recognize that the cloud is for everyONE, but not everyTHING, it’s important to know that not only can we can help you navigate the technology choices you face. We can help you define and understand the best practices solution for each facet of your business, from cloudy apps to dedicated infrastructure and the hybrid connection of both when needed.Rackspace is also beginning the process of extending its services outside the comfort of our its four walls. This goal is now reality thanks to our use of open standards. We recently announced the Rackspace Global Cloud Network Project, which is all about enabling partners around the world to deploy open technology that can benefit from our expertise and support.