2. Humans can talk at 140 words per minute
but they can only type 40.
Matt Thomson, CPO of Bitly
@quorralyne
3. 24.5 MILLION VOICE-FIRST DEVICES
EXPECTED TO BE SHIPPED IN 2017
A TOTAL OF 33 MILLION DEVICES IN
CIRCULATION.
@quorralyne
VoiceLabs, January 2017
4. 70% of Google Assistant
requests come through
natural voice, not keywords
Google I/O, May 2017
@quorralyne
5. Over 8 million homes have
Echo devices, with 10 million
more expected in 2017
AdAge report, February 2017
@quorralyne
6. Amazon alone has an
estimated 80 million Prime
members in the United
States, or roughly 20% of
the United States
population.
Consumer Intelligence Research Partners, April 2017
@quorralyne
8. 69% of some 7,000 Alexa
custom skills have
one or no customer reviews
VoiceLabs, AdAge report, February 2017
@quorralyne
9. On Google Assistant, there's
only a 3% chance that a
downloaded voice action
will be active by the second
week.
VoiceLabs, AdAge report, February 2017
@quorralyne
10. Longer lasting products have tapped into
some basic utility that, when applied to the
technology, made life better in some way.
John Sampogna, CEO, Wondersource
@quorralyne
20. Use Cases
Quick purchase option: Domino’s Pizza (E-Commerce)
Information monitor: American Express (Finance)
Advisor: Campbell’s Kitchen (Retail)
Skill sponsor: Anheuser-Busch: Ultra 95 (Games/Fitness)
21. WHO IS NECESSARY FOR
THE DEVELOPMENT OF A
VOICE SKILL?
@quorralyne
22. Roles of Responsibility
Developer - Builds the technical skill
Marketer - Ideates and guides the design for the brand
Brand - Identifies core personality and consumer use of current product
Consumer - Uses skill and provides feedback to brand
27. 27
AGGREGATED FEED
“Alexa, give me my
flash briefing ”
DAILY JOKE
DEVELOPER
NEWS
Blog Feed
1. RSS item
2. RSS Item
Knock-Knock
Feed
1. MP3 Item
Amazon echo
@quorralyne
28. 28
SMART HOME
HOME/OFFICE NETWORK INTERNET
“Alexa, turn on
my kitchen light”
ALEXA SERVICE
SMART HOME SKILL API
1
2
3
4
5
KITCHEN
LIGHT
Directive: TurnOnRequest
“KITCHEN LIGHT”
Amazon echo
DEVICE
CLOUD
SMART HOME
SKILL DEVELOPER
AWS | Lambda | Skill Adaptor
Skill registration on
developer portal
@quorralyne
29. 29
CUSTOM SKILL/ACTION
CUSTOMER VOICE INTERFACE YOUR VOICE SKILL
1 Customer asks a
question
or gives a command
5a Customer hears the
response from platform
voice
5b Customer sees a
graphical
representation in the
companion app, or any
other device screen the
platform supports
2Identifies your skill’s name, analyzes
and understands the customer’s
request, then send your service a
structured representation of the
user’s request
4a Converts the returned text to
speech and streams it to the
device
4b Your graphical representation
(if any) is rendered in the
companion app
3 Your service processes the request
and returns a text and graphical
response
@quorralyne
32. 32
UTTERANCES
02
There can be many versions of an utterance to invoke a single intent.
Specific words/phrases the user can say to invoke your intents.
@quorralyne
33. 33
The word/phrase that the user speaks to identify your skill.
It may or may not match the name of your skill.
INVOCATION NAME
03
@quorralyne
34. 34
Accepts these Intents and acts upon them.
Will form a response to the voice request.
SERVICE
04
@quorralyne
36. CARD
Displays for each intent in Alexa
companion application
ANDROID, IOS, & WEB
Tide Pooler
Friday December 11th in
Seattle, the first high tide will be
around 5:36 in the morning, and
will peak at about 11 and ahead
feet, followed by a low tide at
around 10:54 in the morning that
will be about 7 feet. The second
high tide will be around 3:48 in
the afternoon, and will peak at
More
HOME
III
@quorralyne
40. The more personality you offer, the more you’ll engage and
delight your users, and the more memorable you will be.
At the same time, the more personality you offer, the more
you may polarize or segment your audience.
Oren Jacob, CEO, PullString
@quorralyne
41. GARTNER PREDICTS THAT BY 2018,
30 PERCENT OF OUR INTERACTIONS
WITH TECHNOLOGY WILL BE
THROUGH CONVERSATIONS WITH
SMART MACHINES.
@quorralyne
VentureBeat, May 2017
42. Don't come up with a voice idea. Instead, come up
with an idea rooted in a problem that is
best solved through voice.
John Sampogna, CEO, Wondersource
@quorralyne
43. IN CONCLUSION …
Keep skills short and to the point
Focus on experiences that can be used often
Design for VUI as a first-class citizen
HAVE A VOICE WITH PERSONALITY
@quorralyne