Businessfinalreport

Charity Drive Report
Foundation in Natural and Built Environments
Group Members Student ID Report Roles
Teh Qing Da (Bryan) 0318590 Objectives, Target Market,
Executive Summary
Zi Zhao Choo 0320498 Pricing, Promotion,
Competition analysis
Hirendran Sivaganam 0319894 Product & Packaging,
Sponsors, Camera man,
Appendices
Jacquelyn Vanessa 0320021 Human resource planning,
Evaluation of result,
Distribution, References
Subject : Introduction To Business
Lecturer : Mr. Chang Jau Ho (Joe)
Submission date : 20th June 2015
CONTENTS

Charity Drive Report | The Only Onigiri | Taylor’s University 1
Contents Page Number
1. Executive Summary 2
2. Objectives 3
3. Targeted Market 4
4. Competition Analysis 5-7
5. Productand packaging 8-10
6. Pricing 11-12
7. Promotion 13-14
8. Sponsors 15-16
9. Distribution 17-18
10. Green Measures 19-20
11. Human ResourcePlanning 21-22
12. Evaluation of Result 23-24
13. Appendices 25-28
14. References 29-30
Executive Summary
The purpose of this charity drive event is to raise funds for any charity society of
our choice. We have chosen to raise funds for Nepal Rehabilitation Relief Efforts,
organized by MMICare Association. Other than gathering donations from several

sources, we also learnt how to deal with cash flow and proper business. In order to carry
out this business activity, we had to analyse our targeted market which involves with
crowd in Taylor’s University, for example, students, lecturers and also visitors. For that,
we have decided to involve in the F&B business and also decided to sell only one product
which was Onigiri by NikoNiko which located at SS15 Subang Jaya because it has a low
cost price and it is also something the public would love to buy after several surveys. To
hit our targeted profit of RM2500 for getting A grade, we had to gather as much
donations and as much sales as possible in a period of 5 days. We also had to promote the
product we are selling as efficient as possible to persuade customers to buy it. Lastly,
after the charity drive, we have donated the large sum to the organisation society and
everything went as planned.
Objectives
We have chosen to donate our gathered profit to Nepal Rehabilitation Relief Efforts,
organized by MMICare Association. The reason why we have chosen to donate to this
organisation is because this organisation is a well known Non-Profit Organisation that really puts
their heart and effort in the work they do. Currently they are undertaking a project which is
providing shelter to the quake victims of Nepal. The mother of one of our group members who is
part of the organisation that actually visited the quake victim’s site offered a helping hand and
make a change of the victim’s fate.

We have successfully earn a donation amount of RM1000 adding up with our profit gain
which are RM2000. With the overall profit of RM3000 that we have earned, we are able to help
several victims and equip them with 3 shelters and provisions including a solar light to last 2
months. Each complete shelter with door and
light costs RM1k.
Targeted Market
Our targeted customers would be mostly students and lecturers from Taylor’s University
Lakeside Campus as our booth are set up in front of SLC (Student Life Centre). Choosing
oNigiri as a product to sell has been a very good choice because it is very convenient to consume
it, it is convenient to carry it around and it is easily disposed due to the onigiri we are selling are
firmly sealed with a transparent packaging which can be preserved up to 24 hours!
SLC is a very strategic area as thats a path that most of students and lecturer passes
through in order to get to their classroom or staff office. Population that passes by SLC are

relatively high and as a student, most of the time we just do not have sufficient time to really sit
down and enjoy our meal due to hectic and packed classes and tutorial timetable and also a high
amount of assignments in a short period of due date. therefore, we offer something which was
easy to carry around and can be consumed everywhere and anytime.
The onigiri we sold had a good and fulfilling servings per meal, and it is enough to
consume for average students. By setting the price of RM5.00 after several surveys, we think that
this price is just nice and it also ease the cash deal between us, seller and customers because
customers would prefer by just giving a piece of RM5 note instead of coining out small changes
which takes up some time and also troublesome. As an average student, RM5 is just nice and i
doubt we would not pay RM5 for a meal.
Competition Analysis
Onigiri is considered as healthy food . So that, most of our competitors are food seller.
In this project, all of us have to sell something in order to get RM 2.5k to hit our target. It means
that our coursemates will be the main competitor
for our business.
“K.O KULTURE Group’ are selling chicken
kebab, browines, drinking such as coconut juice.
Those food is directly threatened our business
because it consider as same categories with our
onigiri. They targeted those students who just

want some healthy snacks but students prefer normal lunch.
“Ikea Group” was located in front of us. They are selling all
kind of ikea food including curry puffs, noodles, drinks ,
meatballs and etc. They came out 1 lunch set which cost
about Rm15 including everything. Most of their customer
won’t buy our onigiri once they eat their lunch set. Some of
their customer complain about the price.
“ Uncle Qayyum Group” is specified in selling
drinks. Drinks like tea bottle, fruit tea and etc. Their
drink is very popular among student in taylor. Same
again, student prefer it come with set because it is
more cheaper and convenient for them .
Fish balls stall is placed beside us. Their only selling Fish balls and egg tarps. Their curry smell
was attracted a lot of our customer. Although they attracted some of our customers, but fish balls
is not popular among this campus.
“Softserve Group” is selling ice-cream with
different favor. This group attracted most of the

customer. Customer will rather to buy their ice-cream compare to onigiri but “ softserve ice
cream” is relied on ice-cream machine and it’s working hour is temporarily.
Competitor Product Strength Weakness
K.O KULTURE chicken kebab,
brownies, drinking
such as coconut juice.
consider as healthy
snack
Students prefer
food or lunch which
can full.
Ikea curry puffs, noodles,
drinks , meatballs
A plentiful lunch set Lunch set is
expensive than
taylor’s food.
Uncle Qayyum tea bottle, fruit tea Unique drinks Targeted for specific
students.
Fish balls Fish balls, egg tay delicious fish balls
and egg tay
Food demand is very
low
Softserve Ice-cream Famous and popular
among taylorians
Limited working
hour.
Product and Packaging
ONIGIRI

When we were in the process of choosing a product to sell, we all had a clear picture of some of
the characteristics our product should have. We were looking for a food product that could be
easily packaged and sold. Since most our targeted customers were busy college students, our
product also had to be small and can be easily
eaten on the go. Therefore, after listing down
some options we decided to choose Onigiri as
our product to sell.
O-nigiri also known as o-musubi, nigirimeshi
or rice ball, is a Japanese food made from
white rice formed into triangular or cylinder
shapes and often wrapped in seaweed. Traditionally, an onigiri is filled with pickled ume
(umeboshi), salted salmon, katsuobushi, kombu, tarako, or any other salty or sour ingredient as a
natural preservative. Despite common misconceptions, onigiri is not a form of sushi. Onigiri is
made with plain rice (sometimes lightly salted), while sushi is made of rice with vinegar, sugar
and salt. Onigiri makes rice portable and easy to eat as well as preserving it, while sushi
originated as a way of preserving fish.
We purchased our product from Niko Niko Onigiri which renowned Onigiri seller and distributor
located in SS15 Subang Jaya. This made it easier for us to attract customers as our supplier was
well established and popular in the industry. Niko-Niko Onigiri had their first shop opened at Sri
Petaling. They opened on December 2012. The chef and owner Mike Chin learnt his Onigiri
skills originally from Japan.

Mike Chin (in blue) with this teacher
Product Features:
- Affordable for the average student. (RM 5.00)
- Wide variety of flavours. We sold:
Tuna, Deep Fried Salmon, Deep Fried Chicken, Chicken Teriyaki, Ebiko, and Katsuobushi
- Freshly sold. Our products are freshly cooked as we collect them hot and on a daily basis every
morning before we start selling.
- Can be kept for up to 24 hours.
Packaging Features:
- Wrapped in clear plastic thus, making it easier
for customers to see its content.
- Flavours are stated on each packaging
- Packaged tightly and fits hands easily making
easier to hold or eat while walking.
- Has a specific way to opening the package so the

contents do not spill out.
HOW TO
OPEN AN
ONIGIRI
THE RIGHT
WAY
Pricing
For our business charity drive project, the product that we chose to sell are onigiris. This is
due to the fact that there are a huge majority of people that likes Japanese snacks. By doing so,
we have to find a low cost supplier in order for us to not spend too much for this project.
Initially, Bryan found a supplier who sell onigiris at the price of Rm3.10 per onigiri.

Although the target of our project is to earn RM2500, but we wanted to take up the
challenge to hopefully reach over RM3000. This is because we are donating our profit to the
earthquake victims in Nepal, and donating RM1000 is enough to build one shelter in Nepal for
those affected. Hence, the reason to our RM3000 goal so that we could lend a hand indirectly to
build at least 3 houses in Nepal.
Since our group planned to gain at least RM2 as profit for each onigiri we sold, we
decided to sell each onigiri at RM5. It not only is affordable
for students around Taylor’s University, but it also benefits
our group from earning more than the cost price. Besides
that, we also wanted all of our prices to be the same and
balance as it is easy for us to do accounting, as well does not confuse customers. Therefore, we
sticked with one price for all onigiris despite having different flavours.
Before our charity drive week started, we had a “test drive”. We ordered 40 onigiris to sell
and it sold off within 1 hour. Within that one hour, we earned a profit worth RM 81. We then
realized the profit we earned was not enough to reach our target, and so we decided to search for
another supplier that has a cheaper cost price per onigiri. In the end we managed to find an
onigiri supplier from SS15, Subang Jaya that offers RM2.50 per onigiri.
On the first day of our business charity drive week, we ordered 150 onigiris because that
amount is just nice to roughly figure out if the business is doing good, or going down the drain.
We continued selling 150 onigiris the following day, and realized that our onigiri business is
doing bombastically. We sold all the onigiri in between 3 hours. This resulted us to increase our

ordered onigiris to 220 pieces for the following two days. On the last day of our business charity
drive week, we lessen our order to 170 pieces since we were already reaching our RM3000
target.
Promotion
Promotion is very important in this group because we only sell 1 product and the only
way to attract customer is by promoting. Selling 1 product is very risky because we have to deal
a lot of factors.
There are few ways we promote our Onigiri. First is a catchy name for our Stall. We name it
as “ The Only Onigiri “. It’s give customer a impact that we are the only ongiri they should buy
from. Beside that, we are using the contrast color for our poster. That’s why our poster are more
outstanding compare to others.

In addition, we did some video promotion for our onigiri. We try to find most prevalent video
clip and convert it in our onigiri video clip promotion. We were inspired by the “Charlie charlie
challenge”. It was a social media trend at that moment.
“Charlie Charlie Challenge” example
According to research, now days young generation spent most of the time in social media
such as facebook, instagram, snapchat and etc. It is very popular and convenience in this modern
age. We created an instagram account for our onigiri because instagram is more effective on

picture compare to Facebook. We invited all our friends to support our page. So that, more
people will recognize our stall.
Last but not least,. We used the name of “Nepal”. Instead for asking donation, we are
selling the onigiri to you for helping Nepal. Build 1
shelter in Nepal cost 1k, we have to get at least 3k
for Nepal.
Sponsors
Initially, all of us in the group were
afraid that even after selling our products we
might not reach one of the main requirement of
this project, which was to earn a profit worth
RM2500 or more. Thankfully, we have our
family members and friends who were kind and considerate enough to donate a sum of money
for charity and to help us achieve the amount we are yearning for. All of the profits earned
during this charity drive will be donated to the Nepal Rehabilitation Relief Efforts, organized by
MMICare Association. MMICare Organizations is a non-profit organization that is mobilizing
medical equipment for the Spinal Injury Rehabilitation Centre in Kathmandu, Nepal. We
approached two main people to be our sponsors. One of them was Jacquelyn’s father Mr.

Johnson Tee, who generously contributed a total of RM 500.00. Furthermore, we also managed
to get donations from a non profit organization, Cosmic Rain Sdn Bhd who also donated
RM500.00 to our cause. We targeted these two sponsors as they were personal relatives as well
as supporters of our cause. We approached Mr. Johnson by contacting him personally through
telephone with the help of Jacquelyn, our group
member. We approached Cosmic Rain Sdn Bhd
by sending them a formal letter stating our
objectives and proposal. Finally we also
obtained donations from a few generous
students of Taylor’s University Lakeside
Campus. After summing up all the donated
money, we received RM1,019 in total.
Parties that donated Sum of Money (RM)
Johnson Tee (Jacquelyn Vanessa’s
father)
500
Cosmic Rain SDN. BHD. 500
Students from Taylor’s University
Lakeside Campus
19
Total (RM) 1,019

Distribution
As our products are already ready made by an onigiri shop located in SS15, Subang Jaya
called NikoNiko, our group did not have to do much other than drive to SS15 and pick the
onigiris up to transport to campus via car. Bryan who was the only member with a car, drove to
SS15 at 10 in the morning to get our ordered onigiris while it’s still warm and fresh. This went
on for a week long. When Bryan reaches the roundabout in campus, the rest of the group
members carry all the plastic bags filled with the ordered onigiris and starts arranging them at the
given stall. The journey from SS15 to Taylor’s campus is around 20 minutes. The onigiris are
then arranged row by row according to its flavour, which varied from teriyaki chicken, deep-
fried chicken, ebiko, deep-fried salmon and tuna.

The selling would be mainly done at the stall itself. However, when the stall is starting to
attract less customers and sales start to progress slowly, a pair from the group would go around
campus and start selling to customers directly. The onigiris are carried around on an egg tray,
filled with all of the ordered flavour. This strategy allows the group to save more time and it
helps to quickly sell off all of the onigiris.
Most of us were selling at the ground floor or second floor where students will pass by on
their way to lunch. It is easier to approach customer when they are hungry. The open areas are
our target location. After we walk from the Student Life Center to Block E second floor, we will
rest for about 30 minutes while waiting for the new customers. We also targeted the architecture
studios which is located at Block E . It will be more convenient for them to buy our onigiri when
we walk around.
Besides that, we also allowed students to pre book their onigiris just incase we sell out too
quickly. This is to reclaim back our customer’s trust. We will deliver them onigiri for them if
they required any transportation helps.

Green Measures
Relatively, there are only a few environmental waste that were produced throughout our
whole charity drive sales due to the fact that our products are edible. The product that we are
selling are NikoNiko’s onigiris, which are wrapped with a plastic covered packaging. It makes it
easy to bring around because of its easy way of opening the wrapper.

Not only that, plastics are also one of the
products that are able to be recycled. Basically,
plastic recycling refers to the process of recovering
waste plastic and reprocessing it into something
useful and new. Even though plastic is not exactly
biodegradable, but recycling it do help in making a
difference as it is part of global efforts to reduce plastic in the waste stream. Based on an article
written by The Conversation on the 13th February 2015, eight million tonnes of plastic are going
into the ocean each year. Thankfully, our group does not contribute to those polluters that does
so because of the ability to recycle.
During the distribution stage, we used just one car to get our products from the supplier.
We only assigned one person instead of all four of us to get the products due to the fact that it
saves time and money, as well as lessens the carbon monoxide from being emitted from the
vehicle’s exhaust system. We also used egg cartons as our medium to hold our onigiris while
going around campus to sell them off. Others would normally use a fancy tray for a good first
impression but our group emphasizes more on the green measures taken whilst completing this
project. Hence, we used 2 egg cartons we found at our homes as it could be recycled once our
project is done.
There’s also not much hassle when managing our onigiris, as the packaging shows an
instruction of an easy way to open it. Just a few peeling of plastic here and there, and voilà. You
will have an onigiri without the packaging in your hands! As for the plastic packaging, it can be

thrown into a plastic recycle bin for it to be recycled. As mentioned earlier, it can help in
reducing plastic in the waste stream.
Last but not least, the measures we took throughout the
whole charity drive event did not need the consumption of
electricity or water. We just used papers to print our posters and
flyers, as well write down the five different names of our
flavoured onigiris. After our business was over, we threw it all
into the recycle bin for it to be reused again once it has gone
through the paper recycling process.
Human Resource Planning
As days turned to weeks that slowly progresses up to our business sales week, we divided roles
in order for our work done to be more efficient and for the job at hand to be completed quicker.
I. Director
Choo Zi Zhao who holds this role, gave the whole team a clear direction on how to achieve the
specific goals and objectives. He too is a good motivator for all the team members to gain their
momentum back in selling the products.

II. Sales Team
Hirendran, Jacquelyn and Bryan worked together to promote the goods at strategic places during
strategic times. Different types of marketing and advertising technique were used to draw people
into buying the products from The Only Onigiri.
III. Accounting and Finance Team
This was handled by Jacquelyn and Choo. After every sale, receipts are kept with them as well as
the money earned. Also, counting money at the end of the day gives them a rough amount of
onigiri needed to be ordered to sell on the following day to be able to reach their targeted goal.
IV. Documentation and Report Team
Photos and videos were all documented under the wings of Hirendran. Whereas for the report
team, every group member contributed equal effort to ensure fast progress.
In a nutshell, distributing work to each of the group members most definitely helped our group a
lot because it lessens one’s stress and tasks at hand. Also, it is right and fair that each group
members gives out equal amount of effort as the rest of the group members.

Evaluation of Results
Revenue
Sales RM4,750
Less: Cost of good sold RM2,399
Gross Profit RM2,351
Add
Donation RM1,019
Adjusted Gross Profit RM3,370
Less: Operating Expenses

Mounting Board RM6.00
Printing RM10.00
Receipt Book RM50.00
Stock Loss RM300
Total Operating Expenses RM366.00
Net Profit: RM3,004
In the author’s opinion, we have really done well throughout our business charity drive
week. Not only did we hit our RM2500 target, but we managed to reach up to over RM3000.
That gives the quake victims in Nepal a bonus. This is due to the fact that RM1000 can build a
shelter for the victims. Since we are donating all of our profit to the earthquake victims in Nepal,
it is confirmed that we get to help Nepal build up to 3 shelters. In conclusion, not only did we
complete the tasks and requirements for this project, but we also helped those who are in
desperate need. The feeling we get after knowing we have helped the unfortunate is really heart-
warming and liberating. This will definitely not be our last time lending a helping hand to charity
organizations. As once said by America’s famous television host and comedian - Ellen
Degeneres, “Here are the values that I stand for: honesty, equality, kindness, compassion,
treating people the way you want to be treated and helping those in need. To me, those are
traditional values.”

Appendices
26th May 2105
Mrs Mohanaapriya
Chief Operating Officer
Cosmic Rain Holdings Sdn Bhd
Level 28, South Tower Mid Valley City Centre
58100 Kuala Lumpur
Dear Mrs Mohanaapriya,
Requesting Sponsorship for Charity Drive Event
We, the students from Taylor’s University Lakeside Campus, are currently involved in a
fundraising event as our school project in November 2014.
Our plan is to raise a total of RM 3000.00 via sponsorships and product sales. The
fundraising event will be held for a week from 8th to 12th June under the supervision of
our lecturer Mr. Chang Jau Ho. All profits earned during the event will be donated to the
Nepal Rehabilitation Relief Efforts, organized by MMICare Association, a non-profit
organization that is mobilizing medical equipment for the Spinal Injury Rehabilitation
Centre in Kathmandu, Nepal.
We are writing today to ask if you would consider donating RM 500 to help support our
event. We believe that your generosity would go a long way towards supporting the
organization and their noble cause. If you need more information about our event or
have any questions you may contact me at +60 11-11829420
Thank you.
Sincerely,
Choo Zi Zhao

Charity Drive Event Group Leader
Pictures from the FNBE Charity Drive 2015 by The Only Onigiri
Pictures from Nepal by the Non-Profit Organisation MMICare Association.

GIFT HER WITH LIFE FUND
MMICARE ASSOCIATION (REG: 739)
To:
The Only Onigiri Team
Foundation In Natural and Built Environment Department,
Taylors University, Subang
Team Members:
Choo Zi Zhao
Jacquelyn Vanessa
Bryan Teh
Hirendran 22 June 2015
REF: Donation to #NepalRehabShelter programme
Dear Team members,
Good day. On behalf of the Nepal Rehabilitation Relief Efforts Programme (#NepalRehabShelter), allow us to
record our deepest gratitude to the members of The Only Onigiri group for supporting the construction of three zinc
shelters complete with doors and flooring for three families in the Kokani district off Kathmandu in Nepal.
Kokani district is 6,000 ft above sea level and was among the many villages devastated by the April 25th earthquake
and subsequent avalanche
To construct each shelter will cost RM1,000. We thank you for donating RM3,000 towards this
#NepalRehabShelters programme.
The #NepalRehabShelter programme is being carried out with the assistance of the volunteers from the Yasodha
Devi Community Trust in Nepal. The Gift Her With Life Fund is operated by the 14-year-old government registered
NGO, MMICARE Association.
Thank you for your kind support.
Kind Regards
Mohanapriyaa
Mohanaapriya Sina Raja
Executive Director
GIFT HER WITH LIFE FUND
Mobile: 012 3370935

MMICARE Association.: Level 28, The Gardens, South Tower Mid Valley, 59200 Kuala Lumpur.
Tel: 603-22987364 Fax: 603-22987333
References
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5. The Conversation. (2015). Eight million tonnes of plastic are going into the ocean each
year. Retrieved 20 June 2015, from http://theconversation.com/eight-million-tonnes-of-
plastic-are-going-into-the-ocean-each-year-
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&utm_term=Eight%20million%20tonnes%20of%20plastic%20are%20going%20into%2
0the%20ocean%20each%20year
6. Wikipedia. Onigiri. Retrieved 20 June 2015, from
https://en.wikipedia.org/wiki/Onigiri
7. Mike Michalowicz,. (2013). THE 50 BEST MARKETING STRATEGIES FOR SMALL
BUSINESS. Retrieved 20 June 2015, from
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