3. Social Media are a square!
A place where people come to talk with their friends,
while brand pages are like infokiosks, trying to gain the
attention of people in the square, with various methods.
5. After participating in a contest, people will soon go back to
their conversation with their friends, which is the
real reason they came to the square for.
7. Content is relevant to a fraction of the people, with specific
needs and interests. So although it can sustain a
relationship with a brand page, it can’t easily create buzz.
11. We should be designing amazing experiences that excite
people with their fun and technical wizardry, and have them
running in the square, telling their friends to go play too!
12. How to make a viral
Facebook application
In 3 succesive steps!
13. 1. Use a technological gimmick
Leverage
Technology
Like “magic mirrors” in a fun house, you have to dazzle
audiences with a trick. Be it something as innovative as
Augmented Reality or as simple enough as writing your
name on a chocolate wrapper!
14.
15.
16. 2. Make users part of the brand story
Leverage Make users
Technology part of the story
Instead of urging people to simply share your content, you
should prepare a branded “template” for them to tell their
story. Only then, they keep doing what they came to do in
the “square”: To talk about themselves to their friends.
17.
18.
19. 3. Enhance with their Social connections
Leverage Make users Use Social
Technology part of the story connections
Use Facebook’s building blocks to your advantage, by
letting people bring their friends into your experiences. That
way, you will gain a greater audience for your messages.
24. Making it viral...
Leverage
• Photo insertion in video. Text to speech.
Technology
Make users
• Users stared in the lead role. Wrote the script.
part of the story
Use Social
• Made their friends the co-stars. More than once.
connections
25. 90.000 videos created by 65.000 fans
3Bit Facebook Likes & videos created
6000 70000
65.000 fans
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