SlideShare ist ein Scribd-Unternehmen logo
1 von 35
Downloaden Sie, um offline zu lesen
presents

The Ladder Of Engagement

        www.PRSmith.org
Social media is
the biggest change
since the
industrial revolution.
Business Week (2005)
Ladder Of Engagement

• Embraces Web2.0/Social Media
• Nurtures Customer Engagement %
• Strengthens Brand Loyalty

• Asks What Business Are We In

  ….value chain …..value network
   …amidst Hyper Competition……..
even Alien Implant Removals
are in a hyper competitive market




                              And
                              although
                              it might
                              make a
                              great gift
                              For your
                              mother-
                              in-law.....
This is
a far
better
gift!
          Let’s see
          how the ‘Ladder
          of Engagement’
          can develop the
          appetite
          for
          sportsmanship
Secures Customer
                               Engagement

                               Strengthens Brand
                               Loyalty

                               As customers
                               move up
                  Ladder Of
 © PR Smith.org   Engagement
www.prsmith.org
Products
                    Processes ↑
                     Brands ↑
                        Ads
                           ↑
                  Ideas        ↑
                    Discussions
                   (& sharing) ↑
                      Reviews
                           ↑
                      Ratings
                                   Ladder Of
 © PR Smith.org
www.prsmith.org
                                   Engagement
Products
 Collab-            Processes ↑
 orative
 Co-                 Brands ↑
 Creation
                        Ads
                           ↑
                  Ideas        ↑
                    Discussions
                   (& sharing) ↑
                      Reviews
                           ↑
                      Ratings
                                   Ladder Of
 © PR Smith.org
www.prsmith.org
                                   Engagement
Products
Processes
    ↑
 Brands
    ↑
   Ads
    ↑
  Ideas
    ↑

Discussions
    ↑
 Reviews
    ↑
  Ratings
     ┘




              www.homedepot.ca
Products
Processes
    ↑
 Brands
    ↑
   Ads
    ↑
  Ideas
    ↑

Discussions
    ↑
 Reviews
    ↑
  Ratings
     ┘




              www.ideastorm.com
Products
Processes
    ↑
 Brands
    ↑
   Ads
    ↑
  Ideas
    ↑

Discussions
    ↑
 Reviews
    ↑
  Ratings
     ┘




              www.chevrolet.com/tahoe/
Products
Processes
    ↑
 Brands
    ↑
   Ads
    ↑
  Ideas
    ↑

Discussions
    ↑
 Reviews
    ↑
  Ratings
     ┘




              www.boeing.com/commercial/787family/
Products
Processes
    ↑
 Brands
    ↑
   Ads
    ↑
  Ideas
    ↑

Discussions
    ↑
 Reviews
    ↑
  Ratings
     ┘




              www.pods4jobs.com
Products
Processes
    ↑
 Brands
    ↑
   Ads
    ↑
  Ideas
    ↑

Discussions
    ↑
 Reviews
    ↑
  Ratings
     ┘




              www.innocentive.com
Products
Processes
    ↑
 Brands
    ↑
   Ads
    ↑
  Ideas
    ↑

Discussions
    ↑
 Reviews
    ↑
  Ratings
     ┘




              www.myelinrepair.org
Products
Processes
    ↑
 Brands
    ↑
   Ads
    ↑
  Ideas
    ↑

Discussions
    ↑
 Reviews
    ↑
  Ratings
     ┘




              www.threadless.com
Now let’s
apply the
ladder to
this sportsmanship
book,
club & campaign
Excerpt:
When war
stopped &
enemies
played football
together on
Christmas Day
1914




  www.Great
 MomentsOf
Sportsmanship.
     com
Style:
   emotional
   stories
   tapping into
   something
   deep inside
   us…….
   The Mexican
   goalkeeper’s
   father had
   just died &
   the Iranian
   keeper
   showed his
   respect .
   2006

  www.Great
 MomentsOf
Sportsmanship.
     com
Style:
   2 minute short
   stories supported
   by interesting
   visuals. Yes, the
   unidentified
   flying object in
   the back-ground
   is a streaker
   diving into the
   lake during a
   crucial Ryder
   Cup golf match
   in Ireland 2006.




  www.Great
 MomentsOf
Sportsmanship.
     com
V8.1 Ladder Engagement & Sports Case 11 Dec 09
V8.1 Ladder Engagement & Sports Case 11 Dec 09
V8.1 Ladder Engagement & Sports Case 11 Dec 09
V8.1 Ladder Engagement & Sports Case 11 Dec 09
V8.1 Ladder Engagement & Sports Case 11 Dec 09
V8.1 Ladder Engagement & Sports Case 11 Dec 09
Download
the stories &
pass them
    on




   Download
   Book cover &
   pass it on



                Download
                the poster &
                pass it on
V8.1 Ladder Engagement & Sports Case 11 Dec 09
V8.1 Ladder Engagement & Sports Case 11 Dec 09
V8.1 Ladder Engagement & Sports Case 11 Dec 09
V8.1 Ladder Engagement & Sports Case 11 Dec 09
V8.1 Ladder Engagement & Sports Case 11 Dec 09
V8.1 Ladder Engagement & Sports Case 11 Dec 09
V8.1 Ladder Engagement & Sports Case 11 Dec 09
www.PRSmith.org   www.GreatMomentsofSportsmanship.com

Weitere ähnliche Inhalte

Ähnlich wie V8.1 Ladder Engagement & Sports Case 11 Dec 09

Webinar v day promotions 1-28-13
Webinar   v day promotions 1-28-13Webinar   v day promotions 1-28-13
Webinar v day promotions 1-28-13Sharad Verma
 
Mobilizing promoters.pptx
Mobilizing promoters.pptxMobilizing promoters.pptx
Mobilizing promoters.pptxbill_lee_cce
 
How to Use Social Media To Attract More Customers - HubSpot
How to Use Social Media To Attract More Customers - HubSpotHow to Use Social Media To Attract More Customers - HubSpot
How to Use Social Media To Attract More Customers - HubSpotHubSpot
 
Seroka Certified Brand Development
Seroka Certified Brand DevelopmentSeroka Certified Brand Development
Seroka Certified Brand DevelopmentScott Seroka
 
How to Gain Customers and Increase Sales by Running Daily and Group Deals
How to Gain Customers and Increase Sales by Running Daily and Group DealsHow to Gain Customers and Increase Sales by Running Daily and Group Deals
How to Gain Customers and Increase Sales by Running Daily and Group Deals3dcart shopping cart software
 
September 2012 Wine and Web: Content Strategy
September 2012 Wine and Web: Content StrategySeptember 2012 Wine and Web: Content Strategy
September 2012 Wine and Web: Content StrategyOrbit Media Studios
 
6 Tips to Mobilizing Brand Super Fans - Ektron and Influtive Webinar
6 Tips to Mobilizing Brand Super Fans - Ektron and Influtive Webinar6 Tips to Mobilizing Brand Super Fans - Ektron and Influtive Webinar
6 Tips to Mobilizing Brand Super Fans - Ektron and Influtive WebinarEktron
 
Personal Branding
Personal BrandingPersonal Branding
Personal Brandingharperhewes
 
Topsy Cycle Challenge
Topsy Cycle ChallengeTopsy Cycle Challenge
Topsy Cycle ChallengesaidWot
 
Beyond the Landing Page-The 7 Habits of Maximizing Web Site Advertising Spend
Beyond the Landing Page-The 7 Habits of Maximizing Web Site Advertising SpendBeyond the Landing Page-The 7 Habits of Maximizing Web Site Advertising Spend
Beyond the Landing Page-The 7 Habits of Maximizing Web Site Advertising SpendDarren Guarnaccia
 
Trade ya deck final 2 public
Trade ya deck final 2 publicTrade ya deck final 2 public
Trade ya deck final 2 publictradeya
 
Chapter 6 - Marketing Productivity Metrics
Chapter 6 - Marketing Productivity MetricsChapter 6 - Marketing Productivity Metrics
Chapter 6 - Marketing Productivity MetricsDeniseAlexiGo
 
Beyond usability
Beyond usability Beyond usability
Beyond usability jameguilin
 
How To Be A (Fill in Blank) Superstar?
How To Be A (Fill in Blank) Superstar?How To Be A (Fill in Blank) Superstar?
How To Be A (Fill in Blank) Superstar?designsojourn
 
Gravity summit unbranded social campaigns - david alpern
Gravity summit   unbranded social campaigns - david alpernGravity summit   unbranded social campaigns - david alpern
Gravity summit unbranded social campaigns - david alpernDavid Alpern
 
AMA Dayton, OH 08/26/2010- Zappos Presentation
AMA Dayton, OH 08/26/2010- Zappos PresentationAMA Dayton, OH 08/26/2010- Zappos Presentation
AMA Dayton, OH 08/26/2010- Zappos PresentationAaron Magness
 
MITEF - Bootstrapping Freeconomics
MITEF - Bootstrapping FreeconomicsMITEF - Bootstrapping Freeconomics
MITEF - Bootstrapping FreeconomicsChristian Ross
 
Pep clikzy Creative Brief
Pep clikzy Creative BriefPep clikzy Creative Brief
Pep clikzy Creative BriefClikzy Creative
 

Ähnlich wie V8.1 Ladder Engagement & Sports Case 11 Dec 09 (20)

Webinar v day promotions 1-28-13
Webinar   v day promotions 1-28-13Webinar   v day promotions 1-28-13
Webinar v day promotions 1-28-13
 
Webinar Presentation
Webinar PresentationWebinar Presentation
Webinar Presentation
 
Mobilizing promoters.pptx
Mobilizing promoters.pptxMobilizing promoters.pptx
Mobilizing promoters.pptx
 
How to Use Social Media To Attract More Customers - HubSpot
How to Use Social Media To Attract More Customers - HubSpotHow to Use Social Media To Attract More Customers - HubSpot
How to Use Social Media To Attract More Customers - HubSpot
 
Seroka Certified Brand Development
Seroka Certified Brand DevelopmentSeroka Certified Brand Development
Seroka Certified Brand Development
 
How to Gain Customers and Increase Sales by Running Daily and Group Deals
How to Gain Customers and Increase Sales by Running Daily and Group DealsHow to Gain Customers and Increase Sales by Running Daily and Group Deals
How to Gain Customers and Increase Sales by Running Daily and Group Deals
 
September 2012 Wine and Web: Content Strategy
September 2012 Wine and Web: Content StrategySeptember 2012 Wine and Web: Content Strategy
September 2012 Wine and Web: Content Strategy
 
6 Tips to Mobilizing Brand Super Fans - Ektron and Influtive Webinar
6 Tips to Mobilizing Brand Super Fans - Ektron and Influtive Webinar6 Tips to Mobilizing Brand Super Fans - Ektron and Influtive Webinar
6 Tips to Mobilizing Brand Super Fans - Ektron and Influtive Webinar
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
 
Topsy Cycle Challenge
Topsy Cycle ChallengeTopsy Cycle Challenge
Topsy Cycle Challenge
 
Beyond the Landing Page-The 7 Habits of Maximizing Web Site Advertising Spend
Beyond the Landing Page-The 7 Habits of Maximizing Web Site Advertising SpendBeyond the Landing Page-The 7 Habits of Maximizing Web Site Advertising Spend
Beyond the Landing Page-The 7 Habits of Maximizing Web Site Advertising Spend
 
Trade ya deck final 2 public
Trade ya deck final 2 publicTrade ya deck final 2 public
Trade ya deck final 2 public
 
Chapter 6 - Marketing Productivity Metrics
Chapter 6 - Marketing Productivity MetricsChapter 6 - Marketing Productivity Metrics
Chapter 6 - Marketing Productivity Metrics
 
Beyond usability
Beyond usability Beyond usability
Beyond usability
 
How To Be A (Fill in Blank) Superstar?
How To Be A (Fill in Blank) Superstar?How To Be A (Fill in Blank) Superstar?
How To Be A (Fill in Blank) Superstar?
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Gravity summit unbranded social campaigns - david alpern
Gravity summit   unbranded social campaigns - david alpernGravity summit   unbranded social campaigns - david alpern
Gravity summit unbranded social campaigns - david alpern
 
AMA Dayton, OH 08/26/2010- Zappos Presentation
AMA Dayton, OH 08/26/2010- Zappos PresentationAMA Dayton, OH 08/26/2010- Zappos Presentation
AMA Dayton, OH 08/26/2010- Zappos Presentation
 
MITEF - Bootstrapping Freeconomics
MITEF - Bootstrapping FreeconomicsMITEF - Bootstrapping Freeconomics
MITEF - Bootstrapping Freeconomics
 
Pep clikzy Creative Brief
Pep clikzy Creative BriefPep clikzy Creative Brief
Pep clikzy Creative Brief
 

V8.1 Ladder Engagement & Sports Case 11 Dec 09

  • 1. presents The Ladder Of Engagement www.PRSmith.org
  • 2. Social media is the biggest change since the industrial revolution. Business Week (2005)
  • 3. Ladder Of Engagement • Embraces Web2.0/Social Media • Nurtures Customer Engagement % • Strengthens Brand Loyalty • Asks What Business Are We In ….value chain …..value network …amidst Hyper Competition……..
  • 4. even Alien Implant Removals are in a hyper competitive market And although it might make a great gift For your mother- in-law.....
  • 5. This is a far better gift! Let’s see how the ‘Ladder of Engagement’ can develop the appetite for sportsmanship
  • 6. Secures Customer Engagement Strengthens Brand Loyalty As customers move up Ladder Of © PR Smith.org Engagement www.prsmith.org
  • 7. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions (& sharing) ↑ Reviews ↑ Ratings Ladder Of © PR Smith.org www.prsmith.org Engagement
  • 8. Products Collab- Processes ↑ orative Co- Brands ↑ Creation Ads ↑ Ideas ↑ Discussions (& sharing) ↑ Reviews ↑ Ratings Ladder Of © PR Smith.org www.prsmith.org Engagement
  • 9. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.homedepot.ca
  • 10. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.ideastorm.com
  • 11. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.chevrolet.com/tahoe/
  • 12. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.boeing.com/commercial/787family/
  • 13. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.pods4jobs.com
  • 14. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.innocentive.com
  • 15. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.myelinrepair.org
  • 16. Products Processes ↑ Brands ↑ Ads ↑ Ideas ↑ Discussions ↑ Reviews ↑ Ratings ┘ www.threadless.com
  • 17. Now let’s apply the ladder to this sportsmanship book, club & campaign
  • 18. Excerpt: When war stopped & enemies played football together on Christmas Day 1914 www.Great MomentsOf Sportsmanship. com
  • 19. Style: emotional stories tapping into something deep inside us……. The Mexican goalkeeper’s father had just died & the Iranian keeper showed his respect . 2006 www.Great MomentsOf Sportsmanship. com
  • 20. Style: 2 minute short stories supported by interesting visuals. Yes, the unidentified flying object in the back-ground is a streaker diving into the lake during a crucial Ryder Cup golf match in Ireland 2006. www.Great MomentsOf Sportsmanship. com
  • 27. Download the stories & pass them on Download Book cover & pass it on Download the poster & pass it on
  • 35. www.PRSmith.org www.GreatMomentsofSportsmanship.com