PR Smith, Plan, Planning, Integrated Marketing Plans, Digital Marketing Plans, SOSTAC
www.PRSmith.org www.SOSTAC.org
How to write the perfect Integrated Digital Marketing Plan (drawn form PR Smith's SOSTAC ® Guide To Your Perfect Digital Marketing Plan). Each of the 6 SOSTAC ® steps are explored briefly.
For more visit www.SOSTAC.org for 4 minute video, inforgraphics or to become a SOSTAC ® Certified Planner or a SOSTAC ® Certified Company.
10. Customer Circle
The value sought
by the customer –
the requirements
& benefits
that they seek
Urbani & Davis
3 Circles of Competitive Analysis
Situation Analysis – Competitor Analysis